I Hesitated With Pinterest, But Here’s What 5 Months Really Did
I’ll be real with you…
I almost didn’t use Pinterest at all.
It felt like the wrong fit for my brand too polished, too curated, too far from the raw Bigfoot theories, paranormal stories, and gritty survival content I actually wanted to share.
But I tried anyway.
No big plan. Just honest testing.
A Humble Start
This account has only been open for 5 months.
I have 16 followers.
I’m following 3 people.
And aside from one short test ad run… this has all been organic.
Did I Test Ads? Yeah, Briefly.
Let’s be upfront:
Back in April, I tried a small test. Just $53.23 total spend, spread across two quick campaigns.
That little experiment brought in 273 pin clicks and over 73,000 impressions.

But since that short burst?
Zero spend. Zero promotions. Just content.
That was it.
After that, it’s been me and the scroll.
And somehow…
It still grew.
The Big Picture: February to July

Date range: Feb 1 – Jul 9, 2025
- 567,900 total impressions
- 201,400 total audience
- 18,330 engagements
- 673 outbound clicks
- 3,730 saves
- 7,570 engaged audience
That’s over half a million impressions all from a platform I wasn’t even sure I belonged on.
No ongoing ads.
No automation.
Just scroll-stopping content and layered testing that worked.
🚀 May 11 – June 11: My Most Focused Push

This was the stretch I treated Pinterest like part of the mission. I scheduled posts, tested thumbnails, tracked timing, and leaned in.
Here’s what it delivered:
- 172,140 impressions
- 60,550 audience
- 6,770 engagements
- 1,510 saves
- 144 outbound clicks
- 2,950 engaged audience
It was clean, consistent, and it proved I could actually build momentum here.
But I was just getting started.
June 11 – July 9: Life Pulled Me Away… But Pinterest Held

During this month, I wasn’t posting much.
No daily strategy. No heavy campaigns. Just real life taking over.
And yet…
- 140,460 impressions
- 47,820 total audience
- 5,920 engagements
- 1,150 saves
- 184 outbound clicks (that’s up 44% from before)
- 2,850 engaged audience (still holding strong)
So yeah, impressions dipped a little.
But the clicks? The actual connections?
Still rising.
The Honest Truth?
That $53 test in April showed me what ads could do…
But it was the organic content that kept everything alive.
It wasn’t about virality. It was about value.
Solid pins. Clean thumbnails. Consistent storytelling.
And a growing audience that found me not through ads, but through curiosity.
Final Thought
If you think Pinterest only works if you’re spending money or following trends think again.
With 16 followers, 3 following, and just 5 months of real, raw effort…
I’ve built traffic, saves, clicks, and momentum I never expected.
This isn’t about going viral.
It’s about traction.
So Here’s What’s Next
Now that the organic side is booming, I’m shifting gears again.
I’ll be launching new paid ads but this time with strategy, not guesswork.
Focused campaigns. High-performing pins. Retargeting the people already engaging.
This next phase?
It’s about turning traffic into book sales, affiliate conversions, and long-term income.
I’m ready. And it’s already working.
So if you're just starting out or second-guessing if Pinterest is worth it
trust me:
Start small. Post real. Build slow.
Then pour gas on what’s already burning.
Stay wild,
Shawn
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Recent Comments
76
Thanks for the real data Shawn. I've never really understood or utilized Pinterest, although I've had an account for about 10 years. I will eventually focus on it, keeping this post in mind. My main take away is, there's a right and wrong way to do things. You're doing it the right way.
Bob
Thanks Bob, I really appreciate that! Funny enough, I only started using Pinterest about 6 months ago and that first month? I had no clue what I was doing. 😅
But once I started learning how to actually use it as a real traffic tool, it started to make a lot more sense. You’re right there really is a right and wrong way to approach it.
Shawn
Shawn, when I'm ready, perhaps I call follow in your footsteps and use you as a guide.
Bob
Wow, Shawn—this was such a refreshing, honest breakdown of what actually happens after you hit “publish” on those first few pins. I really relate to your early hesitation with Pinterest, especially coming from a niche that doesn’t exactly scream “Pinterest-perfect” (coffee geek here, but I blend in some outdoor and affiliate content—so I get it!).
If I’m honest, my own stumbling block has always been consistency. Some weeks I’m all in, batch-creating, scheduling pins, and then… real life happens and the momentum stalls. It’s encouraging to see how your numbers held up even when you weren’t posting daily—definitely gives me hope!
I noticed you mentioned a brief ad test early on, then a strong organic push, and now you’re gearing up to get strategic with paid ads again. I’ve debated running ads just to give my account (and my pin reviews) a boost in the early stages—did you find that initial burst helped at all with getting your content seen, or was it really the consistent organic posting that made the biggest difference for you?
And if you don’t mind me asking, during that most “focused” month (May to June), did you have a specific pinning schedule—like daily posts, or just whenever inspiration struck? I’m still experimenting with what’s sustainable for me, but would love to hear what worked on your end!
Anyway, thanks for keeping it real about the ups, downs, and surprises of Pinterest. Your journey’s proof that you don’t have to fit a template or go viral to get results. I’ll be cheering you on (and maybe trying another Pinterest sprint myself soon)!
Sonia
Thank you so much, Sonia! For the longest time and honestly still now I try to schedule what I can, and then post extra things as they pop into my head. So it’s definitely a mix of planned and spontaneous.
That first ad spend I ran was for a book promo. It did bring some sales and reach, but not quite what I was expecting it was helpful, but it was really the organic posting that kept things going afterward. So to answer your first question, the ad helped boost visibility, but the consistent manual pinning made the biggest difference long-term.
During that most focused stretch (May to June), I aimed for about 3–4 pins a day. I’d schedule a few on the weekend and manually post others during the week depending on what was trending or what new content I had. So it wasn’t rigid, but there was a rhythm to it.
Right now, I’m running two more Pinterest ads and I’m planning to test an Amazon ad next month for my books. I’ve got three Pinterest accounts: this one for Bigfoot, one for survival, and another for affiliate/online biz. The other two are slow starters, but they’re coming along just testing and tweaking as I go.
I really appreciate your message It means a lot! Let me know if you go for another Pinterest sprint soon. I’ll be cheering for you too! 👣📌☕️
Shawn
Thanks for the detailed reply, Shawn! I love that you combine scheduling with spontaneous posts—it actually sounds like the perfect way to keep things both strategic and fun. I think that’s exactly what I need to aim for: a bit of structure, but room for inspiration to strike (and life to happen).
Really appreciate the honest feedback about the ads, too. I’ve always wondered if that initial spend makes a real dent or just a blip, so it’s good to know the organic side matters so much for the long game.
Three to four pins a day during your most focused month is impressive, especially with a mix of fresh content and what’s trending. That helps give me a realistic target—now to get myself into a “rhythm” instead of those big, irregular bursts!
I’ll definitely let you know when I do my next Pinterest sprint (it’s coming—I feel inspired again after reading your story!). And good luck with your new ad campaigns and all three accounts. You’ve got this! 👣📌
Thanks again for the support and sharing your process. Coffee cheers from Quebec! ☕️
Sonia
Hey Sonia
Just catching up now but really appreciate this reply. You nailed it with structure plus space for life to happen. That’s exactly how I try to run things too. Some days it’s all strategy, some days it’s just coffee and chaos
The ads helped a bit early on but the real growth came from organic. Showing up, testing things, seeing what sticks
Glad to hear you’re feeling inspired again. Can’t wait to see your next Pinterest sprint. Sending coffee cheers from Alberta
Shawn
Very cool progress report Shawn, thanks for sharing this.
Interesting to see the paid advertising results versus the organic growth and how the paid gave you that short but elevated traffic burst, versus the steady and continued organic traffic.
You're right, Pinterest is not to be overlooked.
Thanks again for sharing.
Cherie
Thanks so much, Chezstar! That short burst from paid ads was eye-opening definitely gave me some new ideas for testing. But yeah, the steady organic growth has really surprised me too, especially on the days I don’t even post. Pinterest has been a quiet powerhouse for sure. Appreciate you taking the time to read it!
Shawn
These are some good numbers. I have a few quick question though. Are you bulk creating pins and are you doing individual modifications? How many pins are you tossing out each month? Are you using tailwind to schedule them?
I recently started to attack Pinterest in earnest and was wondering about the bulk creating in Canva.
I would like to implement a similar plan. Thanks for divulging your secret sauce.
Thank MrDon
Thanks MrDon, appreciate that, and great questions!
For a while, I was scheduling 3 to 4 pins a day on both Pinterest and Facebook all with individual modifications. It worked great for traction. But now that I’m back on shift, it’s down to 1 or 2 a day and some days I miss posting completely. Funny enough though, I still get clicks and saves even without posting… working on a new theory around that, haha.
I still make all my pins manually haven’t tried bulk creation yet. My best advice? Watch the classes from Jay and Vitaliy. That’s what got me going. I watched a few, added my own spin, and the results started showing.
Here are two great series to check out:
👉 Canva for Pinterest 👉 Class 1: Introduction to Canva and it's incredible benefits. Let me know how your Pinterest strategy shapes up would love to compare notes down the road!
Shawn
Sounds like I need to check out pinterest. That is very impressive. I need all the help I can get
Absolutely, Neal Pinterest is one of those platforms that really opens up once you start using it. I’m just sharing what’s worked for me so far, but honestly, the real gold is in the training from guys like Jay and Vitaliy.
Check out this class to get started it’s a great beginner-friendly intro to Pinterest:
👉 A Beginners Guide to Pinterest And here’s another powerhouse class series that shows you how to build pins, videos, and infographics using Canva:
👉 Using Canva to make Pinterest Pin images, videos and infographics. Follow their steps, be yourself, and before you know it, you’ll be pulling in strong numbers too. I’m still learning how to convert those numbers into actual results but these two have laid out the blueprint.
Personally, I like to mash both of their styles together, then put my own spin on it. Everything I’ve done so far has been a big test so take my stuff with a grain of salt. But if there’s one thing I can say for sure, it’s that their classes work. I’m even going back now and rewatching everything on the new platform to catch what I missed the first time.
You've got this and you've got backup. Let’s build it!
Shawn
Thanks again. Those are some good videos. I see what you mean I am going to see what happens. Thanks again. I will let you know what happens.
Pinterest always felt too polished for my content too, so it's super encouraging to see you just went for it and saw results without overthinking it. Those numbers from such a small ad spend are seriously impressive! Makes me want to stop doubting and just start pinning already 😄 Thanks for keeping it real!
Absolutely, Marija, I felt the same way at first. Pinterest can seem overly polished, but what really works is being real and staying consistent. I didn’t have some master strategy I just started posting what felt honest and true to my niche. Most of those results came from tiny ad spend and mostly organic reach.
It’s all about believing in yourself. When you do that, it gives others the permission to believe in you too. That’s where it starts. The rest? It falls into place. just be you.
Shawn
Totally get that, Monse I was the same way at first. But honestly, starting on Pinterest was one of the best things I could’ve done. Now I’ve got 3 accounts on there, but none are hitting like this one… that’s the power of finding the right niche!
Shawn
Absolutely, IChapman! This is just from posting pins no reels yet. I’m still working on setting up the Pinterest store too. Still learning that part, but man, Pinterest is a big beast! Once you start tapping into its full potential, it gets exciting fast. Keep going!
shawn
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Hey, Shawn — this was seriously motivating.
I just started using Pinterest myself, and while I haven’t dabbled with ads yet, reading your post has me seriously thinking about it. What stood out most wasn’t just the numbers (though they’re impressive!) — it was how real your approach has been.
No fluff, no huge budget, just smart testing and consistent content. That makes the results even more powerful.
Your "scroll-stopping content and layered testing" line hit home. I’ve been overthinking it, but this helped me see the bigger picture — start honest, learn fast, and grow slow if needed.
Appreciate you sharing the behind-the-scenes breakdown. Keep us posted on how the next phase goes — I’ll definitely be watching and learning!
– Mike
Mike, I really appreciate that seriously. That means a lot coming from you.
It’s been a huge learning curve, but yeah… no fluff, no big budget, just testing, failing, and figuring out what actually connects with people. Pinterest surprised me with how much potential it had once I stopped overthinking every post and just focused on creating scroll-stoppers with purpose.
Sounds like you’re already on the right track and if you do jump into ads, check out the training the coaches put out . i have only tested a few and well it was a waste of money when you're not sure. like me
I’ll definitely keep the updates coming and I’m looking forward to seeing what you build with it too!
Shawn
Thanks, Shawn — that insight really landed.
It’s clear you’ve been hands-on and intentional, and that’s inspiring. I’ll be sure to look into the coach training before running any ads — appreciate the heads-up.
Can’t wait to see where you take things next.
– Mike