About Sftat
Joined July 2017
I'm Steve, an entrepreneur with work to do before I'm effective at online marketing. I'm here to learn and to help where I can. I've decades of experience at management, sales, marketing and technical work (manufacturing, engineering and software development). I consider myself a "maker" and have been building things since childhood. I need to get my existing technical B2B products moving, as I've little backlog and sales. My old website (banthrax.com) is dated, lacking in conversions, so I'm here to build a new approach to selling my old products and adding new products and services. Hopefully I can get them moving quickly, at a net profit. All in all, I'm developing new ways to sell online, and excited as I watch my new WA site failsafeisolation.com grow and become profitable. I'm also pumped about meeting and collaborating with YOU!
Sftat's Goals 3
Money Goals
1
Money I would be happy earning
$4K USD /month
2
Money I would be ecstatic earning
$20K+ /month
3
Time I'm willing to invest to achieve my goals
10 to 14 hours per day
 
Goal created on
Jul 3, 2017
0
Comment on Sftat's Main Goals
Recent messages
Sftat Premium
How much money would you be happy earning?
$4K USD /month

How much would you be ecstatic earning?
$20K+ /month

And how much time are you willing to invest to achieve these goals?
10 to 14 hours per day
Reply
rodsingleton Premium
Love these numbers my man - let's do it!
10-14 hrs per day is more than enough time :)
Reply
Eddie C Premium
Awesome goals Stephen!

The sky is the limit to how well you can excel in this business! Just follow the training, work hard and you will be amazed at what you can achieve!

Just know that if you ever need any help that you have me and the whole community here to help you 24/7 :)

Talk soon,

Eddie
Reply
Top
Sftat's Accomplishments
2017
3
2

Years
Leave Sftat a Message
Write something…
Recent messages
boomergp08 Premium
Thank you Stephen for the follow and many blessings to you here at WA. As a Premium Member you are probably aware of the AWESOME and FREE WA Keyword Tool we have unlimited access to.

This is the keyword research tool I have used exclusively after I became a Premium member 3+ years ago and it has helped me many times to find awesome keywords that have led to Google page 1 rankings.

I created very popular WA Training Tutorials, Part 1 and Part 2, on how to use the WA Keyword Tool for keyword research. If you have not seen it and would like to learn how simple it is to use and a little about keywords, click the below link when you have the time.
Reply
WarrenK1 Premium
Welcome and thanks for the follow. I also had my own website and it, too, was a mess. I spent way to much time on trying to figure out the mechanics of making the site work. You won't have that issue here. The instructions are flawless. Best of luck to you and if I can help in any way, just let me know.
Warren
Reply
Dmk71152 Premium
Welcome to WA - lots to learn here- stay focused - go through the Certification Courses first - you will get confused or frustrated from time to time - ask lots of questions - people are here to help you. 

HERE ARE 3 WA'ers Training Posts - they helped me - one is vocabulary you use here - one is a detailed use of your dashboard to find anything you will need - one is a plug-in to add to WordPress - that will help you build your sties. Hope they help - they did me This one I wrote - deals with how to "close" for the result you want. Stay with it - you don't need a wish of good luck - you need a plea to study the material and stay at it no matter what - it will change your life and hopefully the people you touch with your message.

Dave
Reply
Robert-A Premium
Hello Stephen and welcome to Wealthy Affiliate.
Since you joined you will perhaps have come to the conclusion that internet marketing can be a steep learning curve.
If you do get stuck on anything then can I suggest you browse some of the 300+ blogs I have published within WA.
You have decided to follow me and I will return the favour.
Enjoy your day.
Robert
Reply
Kyle Premium
Just wanted to shoot you a quick message and see how things were going thus far Stephen? I am here to help if you ever need a hand with anything, just holler!

PS. Also, quick reminder. Today is the last day to get your first month discount/bonuses. No rush, no worries. Just a simple reminder here. :)
Reply
Sftat Premium
Great to be here, Kyle; I've great expectations of WA for my business! Thanks for your offer to help; I accept!

I joined WA for 2 reasons:
1 - I've been failing to sell enough of my products (Posi-Dome barrier isolation glove box) via my website and other means for over 15 years, due to terrible conversion. Clearly, I need to fix my conversion - probably by use of a funnel and better contact DB and email followup... I've sold hundreds of units (about $260K per decade), but I need to sell hundreds per month... at a profit.
2 - If improvement in my manufacturing business is too slow, I need a separate, faster growing income stream to keep the padlocks off the doors, and preserve my marriage

I've gotten enough clues from AWOL and MOBE to see huge opportunities for improvement in landing pages on my site ( banthrax.com ) and the potential power of a funnel and repetitive e-mail. If a funnel and e-mail followup process is viable for massively bumping up conversion of my scientific B2B products, I will get it working quicker with advice from someone who knows B2B and sales of disruptive products.

15+ years of manufacturing and selling my products has taught me some powerful lessons. I have viable markets and glowing reviews from customers on 5 continents, and very impressive institutions. I've used websites to drive most of these sales, but at a very high cost per sale, and without marketing that I've been able to scale. I've learned that SEO and PPC are not a good fit for selling disruptive, non-commodity products like mine, but lately it seems that Facebook ads might be (I can get thousands of highly targeted clicks for a few cents each).

I'm starting the general training, but I'll likely spend very little time on SEO, and will seek out social media traffic and e-mail strategies to get most of my attention. As I charge into this, I would really appreciate input and mentorship to help make it happen while I'm still alive to enjoy it. Can you help me out, or suggest someone who might have the experience and willingness to do so?

Steve
Reply
Kyle Premium
You are definitely in the right place now that you have found WA. I would get up to speed on the training and the process of building out a site that is geared for SEO and the proper structuring of your overall site.

It sounds like you truly do have a good product, but you could have the best product in the world but if you don't have marketing there it can make things difficult to get exposure and drive revenue.

The first thing that you may want to focus on is your website and getting that feeling a bit more current. It does feel quite dated and I think if you purchase a nice WP theme (usually less than $100) or even use one of the free 3,400 themes here, that will be much more appealing to your audience and exude more professionalism.

If you need anything at all as you do move forward please let me know and I will give you a hand.
Reply
Sftat Premium
Thanks, Kyle. I appreciate the detailed look and thoughtful comments. I see no big downside to improving SEO for my site, but with 15 years of researching, testing and PPC driving to push traffic, I'm convinced that social media ads, blog ads or other types will provide more quality traffic and be a better investment. My initial plan is to create a new site, here with a complimentary domain for my squeeze page, my funnel and my offer. These are disruptive products, so the prospects need some education before they will buy. It is easy for me to simplify and upgrade banthrax.com, just so I can link to clean product sale & shopping cart pages there for the final e-commerce transaction, at least initially.

I believe the main things I must do are:
1 - Find a compelling, easy to agree way to capture opt ins for this niche, even if I must give them or sell them something unrelated to my product (squeeze page)
2 - Nurture the list with content and good low cost or free offers I find or create, to turn them into customers and defray customer acquisition costs
3 - Sales funnel them into readiness to buy a Posi-Dome or Versa-Dome (without offering too many choices or confusing content)
4 - Continue to offer value and products to the list, even if most are 3rd party products I offer as an affiliate, or buy to resell
5 - Drive traffic to the funnel using facebook ads, SEO, blogs and articles
6 - Tweak everything with split tests until it is STRONG and profitable
7 - Scale it to fill my production schedule and feed in money from other products that appeal to this niche

Does this make sense to you? Please let me know if I'm off base or have missed something important.
Reply
Kyle Premium
Yeah, you are heading in the right direction with your thoughts here. A lead capture should not be your initial focus though, it should be traffic. You can only capture leads if you have a base of traffic and it will be much easier to capture leads if you are an authority within the given space.

Once you have that traffic, your process there is on point for building and managing a list with a high level of success (through nurturing them).
Reply
Sftat Premium
Thanks Kyle. Agreed, but I actually had over 1500 targeted clicks last month from cheap facebook ads, and due to lousy conversion I've nothing to show for them, but some confidence in my social media traffic strategy. I am building a foundation for SEO traffic and for nurturing the contacts after I capture them, but having a funnel for that social media traffic stream is clearly a priority, as traffic is already there.

I am an authority in this niche, as I've been doing sales support and customer service in it for 15 years, but my marketing process has been WAY inadequate... which is why I'm here!
Reply
Kyle Premium
Traffic wont' convert if it is not targeted and if the people are not qualified buyers. FB ads traffic is not always the best unless you are super granular and you already have some metrics on your top converting pages and these audiences.

That is why I recommend starting with SEO and then moving to paid marketing platforms down the road once you have the prowess and organic budget to do so.
Reply
Sftat Premium
Thanks Kyle. Of course I'm working the FB structure to only display to highly targeted prospects, but the jury is still out on how well that's working - trying to be super granular, but FB adds in some secret sauce and I can't be sure. I do have metrics on the old site pages but they're dismal, so the SEO education is critical.

I am working through the training and developing an interest-focused site to off-set the product sales site I already have. The learning is great so far and I'm really eager to get some visitors to track. I hope to see something late this month, if everything goes well. I'm convinced that SEO will have a very low upper limit on potential sales volume, but it will be critical for prospect understanding I need to build a proper funnel for social and other traffic sources.
Reply
Kyle Premium
There is no upper limit with SEO, you can make $100 per month if you work for that or $100K per month. The sky is truly the limit Steve. :)
Reply
Top