About Sftat
Joined July 2017
I'm Steve, an entrepreneur with work to do before I'm effective at online marketing. I'm here to learn and to help where I can. I've decades of experience at management, sales, marketing and technical work (manufacturing, engineering and software development). I consider myself a "maker" and have been building things since childhood. I need to get my existing technical B2B products moving, as I've little backlog and sales. My old website (banthrax.com) is dated, lacking in conversions, so I'm here to build a new approach to selling my old products and adding new products and services. Hopefully I can get them moving quickly, at a net profit. All in all, I'm developing new ways to sell online, and excited as I watch my new WA site failsafeisolation.com grow and become profitable. I'm also pumped about meeting and collaborating with YOU!
Sftat's Accomplishments
2017
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despatis Premium
Dear Stephen, welcome to our WA community, you're on the right place to start an online business! Thanks for sharing and for accepting my invite, much appreciated. Seems you're doing very well, so keep on track and let's stay in touch.

Desmond
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Sftat Premium
Dear Desmond,
I'm Very pleased to network with you, and I've strong business reasons to value you as a contact.

I'm not actively pursuing it now, but I will be looking at promoting my company's products for small community healthcare support in your country.

I hope we can have a discussion about that at some point.

Cheers,
Steve
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Cindyda1 Premium
Hello Stephen, thank you for connecting with me. I have bookmarked your site and will go through and read it a bit later and leave you a comment. I too need an "all new approach" with my website and it is currently undergoing a major overhaul! I look forward to following along with you in building our way to success here!
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Sftat Premium
Great networking with you Cindy!
My site needs particular comment help on a few recent posts I hope to monetize soon:
https://failsafeisolation.com/does-telehealth-work
https://failsafeisolation.com/self-care-in-isolation
https://failsafeisolation.com/plan-for-family-survival-in-a-disaster

Please let me know how I can be most helpful for your site.
AND Stay safe down there! I hope you are out of harms way.
Cheers,
Steve
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Cindyda1 Premium
Thanks, Stephen, I appreciate it. Not getting much done today here...getting prepped as I am staying here..but they are apparently ordering mandatory evacuation beginning 6 pm this evening in our area. If I don't get a chance to get back to you on your site today, I will get to it soon! A prime example of why one needs a go site like you have! ;-)
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Sftat Premium
Thanks for that thought, Cindy. Please be safe - I hope you're calculated risk is a good one. I can surely wait for your visit to my site - just make sure you are OK to do so.
Best wishes...
Steve
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phildora Premium
Hi Sftat and a big welcome to the WA Community!. Thanks for the follow!

Now that you have established your business goals, continue with your WA training modules--which I believe are the best on the planet! I am now entering my fourth week at WA and on day 7, I ranked #1 and page 1 on google with Affiliate Marketing for Amazon products.

Don't hesitate to reach out for help--I sure did! I also use the search bar at the top of each page where you will find articles, blogs, and videos with step-by-step instructions on how to complete any task.

Stay determined and focused and you will not only meet but exceed your business goals!
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Sftat Premium
Thanks for networking with me and for the kind words, Phildora. I'm with you on the power of the training here - I've gotten way more here in 6 weeks than I have running my e-commerce websites for the last 16 years.
You are an interesting person with a wide range of interests, so I'm naturally curious about your niches and sites. Feel free to reach out to me for comments, feedback or both.

Here is my young site: https://failsafeisolation.com/essential-barriers-troublesome-ones
if you care to visit. I will appreciate any feedback or comments you care to offer, of course.

I hope we can help each other along on our respective WA journeys - that is surely my intention.
Cheers,
Steve
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phildora Premium
Hi Steve you are very welcome! I will be traveling tomorrow; however, once I'm settled I will take a look at your site and comment.
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Sftat Premium
Safe travels Phildora,
I look forward to your thoughts, but I will strive to be patient :)
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phildora Premium
Hi again Steve! I did arrive safely and I also posted a comment on your site!
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Sftat Premium
Thanks much, Phildora. Nice positive perspective on barriers, but the point of the post is that many if not most are either critical to our safety, or not feasible to move. A business example (like google) that illustrates this is youku, the Chinese video site. When the Chinese government blocked Youtube because they couldn't censor it, a clever Chinese web businessman stepped in and created Youku.com that works just like Youtube, but has built-in censorship functionality. He took note of a barrier and woked it to create the largest video site on earth. If he had tried to break through it, he would be in a Chinese prison instead of a huge mansion.
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phildora Premium
Point taken, Steve!
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Isaiahsr Premium
Very impressive sir. Welcome aboard !!! Seems to me, youre in the right place to see some results with your exoerience. I'm a newbie at this, but love their format, and how there's. So much support here. Thanks for the follow, and may prosperity you seek, embrace you very soon on this journey. GOD SPEED .
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Sftat Premium
Thanks Isaiah. Good to hear from you and to network with you. I expect we will find great ways to help each other along our journeys. Feel free to reach out with questions or requests for comments, collaboration or whatever you need.
As for me, I'd be honored if you visit my site https://failsafeisolation.com/surviving-the-toxic-soup
and very grateful if you commented or got back to me with feedback.
All the best,
Steve
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kmer6 Premium
Good evening to you Stephen, my name is Ken and I welcome here to WA and thank you for the follow. I'm following you back.
I was once a solo-preneur in online marketing before I learned about WA. WA has been a Godsend for me as far as knowledge about how to market, how to SEO, how to do keyword research correctly, etc, etc, etc.I have been an active member for three years.
I look forward to working with you and sharing any knowledge I have that you can use. I wish you much enjoyment, fulfillment, and success in your online journey.
Ken
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Sftat Premium
Hi Ken, thanks for your welcome and kind words. I've looked briefly at your water site and profile, and it is clear you are an example to follow. I look forward to networking with you and learning a lot. Maybe I can give back a bit as well...
Steve
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moniquerene Premium
Stephen - Thank you for taking a look at my site or sites. Your site is beautiful from a content perspective. It reads quite scientifically and a bit dramatically until you finally get to the bottom line and the "sitting duck!" Otherwise, Yes, we do have some things in common!

Here are the only 2 things I might consider doing differently, but it depends upon goal of your site too = book or blog?

1. Downsizing site to "KISS" principle - This would bring overall site pages down to under < 10.
2. Then increase your font size on all pages.
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Sftat Premium
Thanks a heap, Monique! I value your attention, your analysis and your thoughts.

There are many places where my site will benefit from a trim - KISS is an exceptional principle, and my writing offers plenty of places to use it <groan>.

This site is Both a blog and a book. Since my goal is to attract and nurture prospects for sale of isolation related products, including the ones I manufacture ( banthrax.com, www.safe-t-dome.com ) I will have MANY landing pages. Many of these will be unsuitable as blog posts, but optimized to:
- Attract SEO clicks for target terms, or
- Inform about topics related to isolation, or
- Build trust with prospects so they follow my advice

Some of these landing pages will only be easy to find by linking in,
but some will be neatly organized for browsing.

Note that my products are bought infrequently by customers who don't think about them or talk about them much, unless they stop working. Because of that fact, conversion is difficult, so I'm building a marketing funnel that will sell multiple "Isolation" related products, including products and services related to:
- Shelter (remote, emergency, DIY & mobile)
- Security ( personal, home, office, digital )
- Safety ( Personal Protective Equipment, etc. )
- Process Isolation ( Glove Bags, glassware, containers, Glove Boxes )
- Self sufficiency ( water filtration, solar power, etc. )

This site is PART of my funnel, as are my old e-commerce sites. Still not sure of all the other parts required. Stay tuned...

We can support each other in some of these areas.
We compete in some others.

I'll have an analysis of your sites in a couple days unless I need time off for eclipse watching first.

Steve
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moniquerene Premium
I am amazed Steve. . .extreme niche. I can't see how Google could ignore you with all of these pages + a product type that is VERY different.
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Sftat Premium
Google doesn't ignore my products, and on my old site I can get decent traffic when I SEO optimize it. No point, though, as the products are different enough that steps are required to educate prospects and build trust BEFORE they arrive for e-commerce transactions or decisions and phone calls. Otherwise, conversion rates are dismal.
A few search terms rank OK for banthrax.com, now, and since it has been up for over a decade, I can get ranking on others if I want it. But that's not helpful.
I need ranking for target terms and landing pages on failsafeisolation.com as part of the funnel, and it will be another month or two before google pays much attention to that site.
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MCrim Premium
Welcome to the WA Community and thank you for following me! I'm following you back!

You'll find the community has tons of help for anyone who needs it, so don't hesitate to reach out. We are interested in our mutual success and there are plenty of people willing and able to assist!

All the best,

mitch
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JasonKim Premium
Hello Stephen,

Welcome to Wealthy Affiliate. Great to have you here in our community. I want to thank you for having me be a part of your network and I've followed you back as well. I hope all is working out well with your online business and wish you much success fulfilling all of your personal and financial goals.

Jason
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Sftat Premium
Thanks Jason. Great to network with you. I noticed your post about PPC metrics on adwords; I didn't respond because I've been avoiding adwords for a few years, and was no expert on the metrics when I was doing PPC for over a decade. I did learn a few things the hard way, though. If you want to discuss broader issues concerning adwords, let me know. I've done a LOT of PPC over the years, and I'm happy to share if you want to talk.
Cheers,
Steve
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Madek Premium
Hey, Stephen!

At first, I ask you to forgive me due to the lateness in replying.
I feel great having you as a follower! Wish you high achievements and success on your marketing venture at WA. Keep moving forward! Come to me on my G+ through https://plus.google.com/u/0/116531398108257503951
I also invite you to cas a glance at my website www.lifeandhealths.com
Surely, I'll visit yours!
Hope you enjoy! Cheers!

Madek
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Madek Premium
Hey, Stephen!

Great work and site! I've placed a comment in there. Let's keep in touch! I congrat you for your isolation's article. Great!

Karl Madek
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Sftat Premium
Hey Karl,
Thanks for your reply and for your visit to my site. I've visited your G+ and your life and health site. Before I comment on your site, please help me to understand your business or personal objective for the site. Are you planning to monetize the site? Also, is the only version in English, or is there a Portuguese version too. In any case who are your primary target visitors, your niche?
This information will help me provide useful feedback and better site comments.
Cheers,
Steve
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IElectronics Premium
Hey Sftats
Thanks For Following, Personally I'm A Newbie to Internet Marketing. But I Highly recommend using Social Media to drive traffic.

Plus Keywords are very Important for Google Analytics to put your site in front of Your Audience. Unfortunately the Old School ways don't apply any more and I'm Glad to see You have Chosen to Get Updated. That's Good because the Industry is changing on a daily basis.

Google Adjust it search analytics 3 times every two days. So It's Important to be currant and up to date with your Content.
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Sftat Premium
Hey Jesus...
Thanks for your strong suggestions. I've been working with keywords for nearly 18 years, and that's a long time to do it wrong. I'm learning to do it correctly at WA, and I'm working with others to refine my facebook ad campaign to develop a primary social media traffic channel to feed into the funnel I'm building here.

I also like the Google+ help offered so far in my WA training, and I'm inspired to work more on that channel. I have a little content on youTube to leverage, but I'm pretty empty in the twitter world and most of the rest of social media.

Meanwhile, I'm blogging away on my WA site, trying to keep google happy and start to rank on some target keywords. Here is the latest post:
https://failsafeisolation.com/family-isolation-in-the-21st-century-good-choices
After I have a couple comments on it I hope to plug it on G+.

We are in full alignment on everything you mention. I'm doing my best to go where you are pointing. Hope you can stop by, have a look and share your thoughts.
Steve
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abrosco Premium
Sftat
Thanks for your FOLLOW. We both joined recently around the same time so I kinda share your "... long way to go ..." thought! It certainly can be daunting ... and frustrating at times! But I plod on!!
Sounds like you've ha a rethink ... and have taken action to change things for the better ... admirable approach in my mind and I do wish you well in this new direction for you.
Kind regards
Richard
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Sftat Premium
Thanks for following me, and for your kind words. I appreciate you as a contact, and given your experiences in Nigeria, I hope to learn more from you to apply to my business, especially exports to the developing world, where I see most of the long-term potential for our proprietary isolation products.
Best regards,
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abrosco Premium
Funny enough Steve a lot of us expats over there built internal "safe rooms" to "isolate" us in the event of armed robbers breaking into our houses at night. We had permanently in them a supply of water and a phone charger. The theory was to be somewhere safe for up to an hour or so while help was on the way. It saved my life on one occasion.
When you think by around 2035 or perhaps earlier Nigeria's population will exceed the USA and by 2050 it will, at current rates of growth, be the 2nd most populous country, behind India but ahead of China! The mind boggles but clearly there should one hopes be attractive economic growth & opportunities as well. My hope is they learn better how to grow their own food; provide better healthcare, education & security for their people ... but past history demonstrates that corruption and tribalism has been a real drag on their ability to capitalise upon their teeming, hard working, young, high energy young folk. We'll see ... and hope.
Richard
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Sftat Premium
I hope they do overcome those corruption and tribalism obstacles, as the potential seems immense. What a waste to squander it on toxic politics and an ultra-wasteful economy. Our Safe-T-Dome isolation glove box works as well in a mud hut in Sierra Leone as it does in a well equipped lab at Oxford, so I hope to see it used extensively in developing world healthcare. Unfortunately, even though Nigeria has a relatively wealthy economy and huge need for better professional and patient protection (more Nigerian trained doctors practice in the US than in Nigeria) I can't figure out how to sell to that market, and who will write the checks. Same goes for Indonesia, and many other high-potential 3rd world markets. So I'm focused on 1st world R/D prospects for now.

I'm very open to suggestions about Nigeria and other high-potential developing world markets, however. So far my discussions with the US Commercial service trade reps in these markets have yielded almost nothing of value, but I'm still hopeful.

Steve
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BradBurns Premium
Hi Stephen,

Nice meeting you and thank you for following me.

I had a quick look at your website and very interesting. What sort of contaminants are tested in these isolation chambers? Radioactive material, chemicals etc.

I agree with one of the comments. I would delete the words Part 1.

I wish you the best in all aspects of your life and will see you through the journeys within WA.
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Sftat Premium
Hi Brad,
Thanks for the visit and the input. Our isolation chambers (the ones we manufacture) are used to process anything and everything that should be isolated from those doing the processing. That does include nuclear materials, chemicals, pharmaceuticals, chemotherapy agents, solvents, acids, and pathogenic organisms, but it also includes sensitive materials and coatings that must be handled in sterile or oxygen-free conditions. We have a merchant site - banthrax.com, that lists most of the US versions of our models, but there are similar international versions that we ship to Australia, Asia and Europe. Failsafeisolation.com is meant as a content site to nurture our prospects and others as part of a marketing funnel we are building, primarily to sell our products.

I'm curious about your advice concerning our 2 part advice on getting in and out of isolation cabinets. Part 1 deals with hands and Part 2 deals with tools and materials. What is wrong with identifying them this way? How could we do it better?

Thanks again,
Steve
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BradBurns Premium
Maybe just using only the titles. "Hands on ...." for the first post. "Tools and Materials" for the second then the third post the title for whatever the main feature is for that post.
This is my opinion. I think adding Part 1 can deter readers from staying on the page. Readers want to get the point and if they think they have to read many Parts, or don't know how many parts they have to read to conclude the post then that might put them off staying on the Part 1 page. I would just do page titles. If I had to do part 1 part 2 etc I would let the readers know by including Part 1 of 10, Part 2 of 10 etc etc
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Sftat Premium
Thanks, Brad. That makes perfect sense! Can do.
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BradBurns Premium
No worries.

WA taught me to put myself in the shoes as a reader. I have often changed posts when I have put myself on the other side of the post.
Good luck!!
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Sftat Premium
Your good at it, Brad. I've believed in putting myself in the prospect's shoes for decades. Thanks for helping me get better at actually doing it.
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BradBurns Premium
Thank you for your kind words!
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Loes Premium
Hello Stephen,♫Welcome! Nice to meet you ツ I wish you a lot of learning pleasure and fun on WA. Thank you for adding me to your network.

From the start, I have written training for every issue I had problems with myself. I made an addition for After The Walkthrough. Also a list of 1001 niche ideas, a checklist with 25 points to go through before you publish a post, 101 blogging ideas when you get stuck and an A-Z WA dictionary. I just love lists:) It has been very helpful to a lot of people. I have listed them in one blog you can find on my profile. It's the first website link right under “Follow me on” (click on my picture to get there). I hope to help you with those.

If you have any questions, please reply to this message or leave a comment on my profile.
Success building your business in 2017. See you around, Greetings Loes
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Sftat Premium
Thanks Loes... You sure have a LOT of support to offer. I'm eager to soak it up! Please let me know what I can do to repay the favor.
I'm working on a fairly technical niche, but trying to connect on a human level, even though my business is B2B. My young site is http://failsafeisolation.com/isolation
I hope you can visit it and have a look. I will value any advice or criticism you offer, and I'll be ready to work hard paying back all favors.
Thanks again for networking with me
Steve
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Loes Premium
I just visited your website and checked it on my tablet too, nice look, and mobile friendly too, only your https is not secured with the green padlock.
You might want to check up some things, here is a list of what I did to make my sites secured.
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boomergp08 Premium
Thank you Stephen for the follow and many blessings to you here at WA. As a Premium Member you are probably aware of the AWESOME and FREE WA Keyword Tool we have unlimited access to.

This is the keyword research tool I have used exclusively after I became a Premium member 3+ years ago and it has helped me many times to find awesome keywords that have led to Google page 1 rankings.

I created very popular WA Training Tutorials, Part 1 and Part 2, on how to use the WA Keyword Tool for keyword research. If you have not seen it and would like to learn how simple it is to use and a little about keywords, click the below link when you have the time.
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WarrenK1 Premium
Welcome and thanks for the follow. I also had my own website and it, too, was a mess. I spent way to much time on trying to figure out the mechanics of making the site work. You won't have that issue here. The instructions are flawless. Best of luck to you and if I can help in any way, just let me know.
Warren
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Dmk71152 Premium
Welcome to WA - lots to learn here- stay focused - go through the Certification Courses first - you will get confused or frustrated from time to time - ask lots of questions - people are here to help you. 

HERE ARE 3 WA'ers Training Posts - they helped me - one is vocabulary you use here - one is a detailed use of your dashboard to find anything you will need - one is a plug-in to add to WordPress - that will help you build your sties. Hope they help - they did me This one I wrote - deals with how to "close" for the result you want. Stay with it - you don't need a wish of good luck - you need a plea to study the material and stay at it no matter what - it will change your life and hopefully the people you touch with your message.

Dave
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Robert-A Premium
Hello Stephen and welcome to Wealthy Affiliate.
Since you joined you will perhaps have come to the conclusion that internet marketing can be a steep learning curve.
If you do get stuck on anything then can I suggest you browse some of the 300+ blogs I have published within WA.
You have decided to follow me and I will return the favour.
Enjoy your day.
Robert
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Kyle Premium
Just wanted to shoot you a quick message and see how things were going thus far Stephen? I am here to help if you ever need a hand with anything, just holler!

PS. Also, quick reminder. Today is the last day to get your first month discount/bonuses. No rush, no worries. Just a simple reminder here. :)
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Sftat Premium
Great to be here, Kyle; I've great expectations of WA for my business! Thanks for your offer to help; I accept!

I joined WA for 2 reasons:
1 - I've been failing to sell enough of my products (Posi-Dome barrier isolation glove box) via my website and other means for over 15 years, due to terrible conversion. Clearly, I need to fix my conversion - probably by use of a funnel and better contact DB and email followup... I've sold hundreds of units (about $260K per decade), but I need to sell hundreds per month... at a profit.
2 - If improvement in my manufacturing business is too slow, I need a separate, faster growing income stream to keep the padlocks off the doors, and preserve my marriage

I've gotten enough clues from AWOL and MOBE to see huge opportunities for improvement in landing pages on my site ( banthrax.com ) and the potential power of a funnel and repetitive e-mail. If a funnel and e-mail followup process is viable for massively bumping up conversion of my scientific B2B products, I will get it working quicker with advice from someone who knows B2B and sales of disruptive products.

15+ years of manufacturing and selling my products has taught me some powerful lessons. I have viable markets and glowing reviews from customers on 5 continents, and very impressive institutions. I've used websites to drive most of these sales, but at a very high cost per sale, and without marketing that I've been able to scale. I've learned that SEO and PPC are not a good fit for selling disruptive, non-commodity products like mine, but lately it seems that Facebook ads might be (I can get thousands of highly targeted clicks for a few cents each).

I'm starting the general training, but I'll likely spend very little time on SEO, and will seek out social media traffic and e-mail strategies to get most of my attention. As I charge into this, I would really appreciate input and mentorship to help make it happen while I'm still alive to enjoy it. Can you help me out, or suggest someone who might have the experience and willingness to do so?

Steve
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Kyle Premium
You are definitely in the right place now that you have found WA. I would get up to speed on the training and the process of building out a site that is geared for SEO and the proper structuring of your overall site.

It sounds like you truly do have a good product, but you could have the best product in the world but if you don't have marketing there it can make things difficult to get exposure and drive revenue.

The first thing that you may want to focus on is your website and getting that feeling a bit more current. It does feel quite dated and I think if you purchase a nice WP theme (usually less than $100) or even use one of the free 3,400 themes here, that will be much more appealing to your audience and exude more professionalism.

If you need anything at all as you do move forward please let me know and I will give you a hand.
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Sftat Premium
Thanks, Kyle. I appreciate the detailed look and thoughtful comments. I see no big downside to improving SEO for my site, but with 15 years of researching, testing and PPC driving to push traffic, I'm convinced that social media ads, blog ads or other types will provide more quality traffic and be a better investment. My initial plan is to create a new site, here with a complimentary domain for my squeeze page, my funnel and my offer. These are disruptive products, so the prospects need some education before they will buy. It is easy for me to simplify and upgrade banthrax.com, just so I can link to clean product sale & shopping cart pages there for the final e-commerce transaction, at least initially.

I believe the main things I must do are:
1 - Find a compelling, easy to agree way to capture opt ins for this niche, even if I must give them or sell them something unrelated to my product (squeeze page)
2 - Nurture the list with content and good low cost or free offers I find or create, to turn them into customers and defray customer acquisition costs
3 - Sales funnel them into readiness to buy a Posi-Dome or Versa-Dome (without offering too many choices or confusing content)
4 - Continue to offer value and products to the list, even if most are 3rd party products I offer as an affiliate, or buy to resell
5 - Drive traffic to the funnel using facebook ads, SEO, blogs and articles
6 - Tweak everything with split tests until it is STRONG and profitable
7 - Scale it to fill my production schedule and feed in money from other products that appeal to this niche

Does this make sense to you? Please let me know if I'm off base or have missed something important.
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Kyle Premium
Yeah, you are heading in the right direction with your thoughts here. A lead capture should not be your initial focus though, it should be traffic. You can only capture leads if you have a base of traffic and it will be much easier to capture leads if you are an authority within the given space.

Once you have that traffic, your process there is on point for building and managing a list with a high level of success (through nurturing them).
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Sftat Premium
Thanks Kyle. Agreed, but I actually had over 1500 targeted clicks last month from cheap facebook ads, and due to lousy conversion I've nothing to show for them, but some confidence in my social media traffic strategy. I am building a foundation for SEO traffic and for nurturing the contacts after I capture them, but having a funnel for that social media traffic stream is clearly a priority, as traffic is already there.

I am an authority in this niche, as I've been doing sales support and customer service in it for 15 years, but my marketing process has been WAY inadequate... which is why I'm here!
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Kyle Premium
Traffic wont' convert if it is not targeted and if the people are not qualified buyers. FB ads traffic is not always the best unless you are super granular and you already have some metrics on your top converting pages and these audiences.

That is why I recommend starting with SEO and then moving to paid marketing platforms down the road once you have the prowess and organic budget to do so.
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Sftat Premium
Thanks Kyle. Of course I'm working the FB structure to only display to highly targeted prospects, but the jury is still out on how well that's working - trying to be super granular, but FB adds in some secret sauce and I can't be sure. I do have metrics on the old site pages but they're dismal, so the SEO education is critical.

I am working through the training and developing an interest-focused site to off-set the product sales site I already have. The learning is great so far and I'm really eager to get some visitors to track. I hope to see something late this month, if everything goes well. I'm convinced that SEO will have a very low upper limit on potential sales volume, but it will be critical for prospect understanding I need to build a proper funnel for social and other traffic sources.
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Kyle Premium
There is no upper limit with SEO, you can make $100 per month if you work for that or $100K per month. The sky is truly the limit Steve. :)
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