I'm so sorry.
I've written and sent hundreds and hundreds and hundreds of emails to my list during the last couple of years.
That has given some data on what works and what doesn't work.
The most important thing with your emails is obviously your subject line = title of your email.
You may have the best email copy in the world but if your subject line is not good, nobody is going to read it.
By the way, the same applies to your blog posts and YouTube videos.
The title is always the most important piece of your content.
That's why you should put some extra effort on making your subject line good.
Today I decided to share to you what kind of subjects line have given me the highest open rates for my emails over and over again.
Something like this:
- "I'm sorry"
- "I apologize"
- "I'm so sorry"
Short and simple but it works.
Pretty surprising, huh? :D
After following the most successful Internet marketers in the world, I've noticed that some of them are using this subject line sometimes as well.
People are probably curious and they're thinking, "Why is he sorry?"
In addition, "I'm sorry" sounds quite humble and it's not spammy like "SPECIAL OFFER!! BUY NOW!"
By the way, I'd recommend avoiding long and spammy looking subject lines overall. First of all, they'll more likely end up in a Promotion folder so people don't read them and second people don't like spammy-looking things.
There you go.
Free tip, didn't cost you anything but can give you some great results if you use it ;)
But of course, don't over-use it. Be wise.
In addition, you can use it genuinely when there is some mistake that you might have done. If you share it to your email subscibers, that may build even more trust. That trust will obviously lead to more engagement and sales over the time course.
Have a great weekend!
Roope "I'm not sorry today but my subject line worked if you read this far" Kiuttu
What kind of subjects lines have worked for you the best with email marketing?
What about with blog posts and YouTube videos? Which titles have given you the best results?
Share your experineces in the comments below!