What Makes The Best Website Content
Knowing What Your Customers Need Or Want
Ironically enough, SEO isn’t really about your position in the SERPs. It’s about delivering real value to real people.
The Google Search Quality Guidelines specifically say that when you create content that your peeps love, it will rank higher. That’s because:
People spend more time on pages with great quality long form content, and don’t go back to the result pages after clicking on a page with great content. Why would they? They have already found all the information they were looking for.
These are both things that Google interprets as markers of great content.
Because Google wants people to find amazing content, this should be on your content goal list, too. Why? Because when Google sees great content, they rank it higher.
Before you search for keywords and content topics that help your business rank higher, spend some time thinking about what would help your potential customers. How could your experience and/or knowledge make their day better? When you can answer this, you’ll know what to write about.
What Makes Quality Content?
That's an easy question to answer. Content that answers your customers needs and wants.
Study after study shows that long-form content is the winner when it comes to SEO.
If you think about it, it makes sense: the longer a piece, the better it can explain a certain topic and answer all the questions a visitor may have. Hence, they spend more time on your page and go back to the results pages less often.
Typically, a long-form piece of content has more than 2,000 words. But you shouldn’t really be thinking about the numbers.
Just think about explaining the topic you are writing about. Analyze every angle, support your claims with references and add relevant graphics to it.
Write like you would explain things to a friend. I know, we are all busy and long-form content takes time to produce. But you can always outsource writing.
SEO is a balancing act. If you try to rig the game and spam search engine bots with irrelevant links, and keyword stuffing you’ll end up ranking lower than before.
Instead, you should focus on delivering value. Value for your customers and value for the internet in general. There is plenty of rubbish content online as it is. Don’t add to it.
To Finish - Focus on writing something relevant and well documented that people actually want to read.
There you have it folks.
I'm sure you have read it many times within the wealthy affiliate training and there is a reason for that. Quality content will always beat crap hands down every time.
Have a great day and be successful.