Targeted Keywords For Targeted Audience
Are You Choosing The Right Keywords To Attract Customers?
As is usually the case this blog was born from questions asked by new members about keywords and how do they know they have chosen the right ones.
Using Wrong Keywords - Means Wrong Type Of Traffic
Deciding on the best keywords and keyword phrases for your website is critical. Ideally they will be targeted keywords that will get you on the first page of search engines and drive the right traffic to your website. Meanwhile, wrong keywords only attract visitors who are not interested to these products you are offering. Using the wrong keywords can also mean the volume of traffic decreasing over a period of time.
In selecting the best keyword for your website, there are some important rules to be followed. These rules will determine that you have chosen the right combo of keywords that should lead you to your prospective clients.
Find the keywords that fully signify what your website is all about. Consider the products and services that are most profitable and have strong sales. It has been found that in most cases 80% of the sales and prospects are made by 20% of the keywords and search. Its worth noting that the highest percentage of those are Long Tail Keywords.
Employ online tools to help you determine the right keyword variations and search frequency. You can try visiting the Googles' PPC suggestion tool and also the Bing Search Marketing's search phrase advice tool.
It is also important that you use other tools such as the WA Keyword Tool, Jaaxy. (the free one is just as good) or Google Keyword Planner. They are very helpful in finding your niche keywords. With their many benefits, they are a worthy investment of your time. Use Them!
The PPC programs of Bing and Google are also very beneficial when looking for the right keywords. They will help you create search terms based on specific keyword relationships and show when they are being searched by people, and how many.
It could also help if you already know your competition. Find your top competition and try to visit the website for specific keywords and search phrases. Although not the most important of the META's, you should take a look at their META keywords to know the keywords that they believe are important to them.
And finally, you need to evaluate your site traffic. For some hosting companies, you may need to log into your account to see the traffic information. Some hosting companies will send an email with the monthly traffic information of your website.
This information can be a great help in showing you the top search terms people are using to find your website. With this info you can then rehash your SEO strategies if required.
Ok folks there you have a quick run down of keyword processes you can use to find the RIGHT KEYWORDS for your site.
Anyone with any other tips and advice can leave them below via a comment. I'm sure the new members will appreciate all the help they can get.
Have a great day, and be successful.
Take this blog as an example -
Its No 2 for the Title.
No. 1 for the H1 Tag and No. 3 for the H2 Tag.
I did my due diligence before choosing them and its paid off.
The proof of the pudding as they say...