Low Quality Content

byRobert-A

10.9K followers

Updated 7 years ago

Reviews And Posts - Are You Saying Enough - Lets Shine Some Light On The Ugly Truth?

Hello Folks

Having been asked to take a look at newbie sites and asked for my opinion I have seen that on many of these sites the content has not been all that great. This is mainly because there wasn't enough of it. Not a lot of information to hold my attention if I'm being blunt about it. After a wee bit digging I took some really useful information from the net and this blog is the result.

Poor site content, or as Google describes it, THIN CONTENT can be a real website killer, and leave your site looking like a Ghost Town.

In my opinion there is no worse way than to have a visitor land on a page promoting something that contains little to no information about the product. This lack of info is the first sign that the shopper will be better off going somewhere else, and believe me, they will.

To keep a shopper’s interest and gain sales, its really necessary to have an engaging and accurate description of the product.

This does not mean you simply copy and paste the vendor/merchant's home page description.

To convert visitors to buying customers the most important thing to do is spend some time thinking about what information that a customer would want to know about the product before buying it.

Ask yourself, what would you like to know about anything you are being asked to pay good money for? This is the type of information that you should be drafting. Write for yourself if you can't think about anything else. Think about all the questions you would want answered.

Of course you can write the same thing over and over again for every post you publish. But Google will punish you for this because it would in essence be duplicate content. This is because Google would have a problem assigning authority to one page over the next.

Therefore: Posts with little actual informative text but using too many keywords are a big NO NO. As are posts that offer little of value and are unhelpful. Lets not forget those doorway pages - that send people to a different location entirely and are usually used as spam by far too many so called experts.

These practices are by no means all that you should steer clear of doing.

Google has a support page here for Webmasters

My advice to you is to have a look at your site before you publish anything else and see what if anything needs changing.

How To Find Out If Your Content Sucks

There are quite a few ways to check your site to see if anything does need changing.

The best way is to do an operator search.

For this, you merely need to go to Google and type in -

site:http:// your web address here - this is an example and doesn't go anywhere so pointless clicking it. And don't forget, although I have them - NO Spaces.

You should be able to see all the posts that Google has indexed.

You should then go to the last page and click on Repeat The Search With The Omitted Results Included.

This should list everything and ensure none of your pages have been left out.

There you go folks and after reading this and the info through the links and of course doing a check of your site the message is clear. Take the time to write up good informative reviews and articles.

Have a great week and please leave a comment below if you have anything further to add.

Robert Allan

PS

Here is a link to a PDF of Google Guidelines. (it is 160 pages long)

https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf