Is Your Website Search Engine Ready

byRobert-A

10.9K followers

Updated 6 years ago

Five Steps Before You Publish

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Hello Folks

I have seen sometimes that there are quite a lot of New Members who are asking in Live Chat what they have to do? or where do I get started? or How can I build a website?

All good questions, and they get the usual reply. Click on the Green Getting Started Button.

All well and good, and that is the place to start. But will they understand just what it is they have to do once they do get started? Many of them seem to stumble at this first challenge they need to overcome.

This blog will outline the steps they should take before they even think about publishing anything on their new website.

1. First they have to find a main key keyword for their site. This is the word or key phrase that you want people to type in to the search engines to find your website. It's important to have your site focused around your main keyword.

Let's say you have a site dedicated to 'working from your own home' so we'll use 'home work' as our main key word example.

2. Create a title for your website and put it in the 'title tag' of your site. The 'title tag' should be the first tag in the 'head' of your site and it is important because many search engines like google use the contents of the 'title tag' as the title of the listing. Additionally they look for keywords in the name and your main key word should be the first words in the name.

Generally, your title should be no more than 40 characters and, again it should start with your main keyword. Try to avoid using 'stop words' in your title. Stop words are transition words such as - and, but, or, for, with, etc.

Here's a possible title using our example main keyword 'home work' - work from home - Self Employment

Notice the main key keyword is first, the title is no more than 40 characters and there are no stop words.

3. Next create a 'keywords meta tag'. This is where you list all the keywords you want to use for your website starting with your 'main keyword'. A good rule of thumb is to use about 10 secondary keywords and your main keyword should be contained in about half of them.

Using my example keyword 'home work' our keywords could be - home work, home employment, working from home, self employment, working from home as your own boss, etc.

Notice I didn't use the main keyword 'home work' twice in a row. For example - home work, home work business, etc. Search engines might see this as spam and it would hurt your ranking.

4. Next create a 'description meta tag'. This is where you describe your website and, again, you should start with your main keyword.

Keep your description to about 150 characters though google has changed this to a maximum of 320 characters. Again use as few 'stop words' as you can but you can insert a few good secondary keywords as well. Make your description interesting because search engines often use the contents in your 'description meta tag' as the description of your website in the listing.

5. Use your keywords often in the body of your website. Make sure your 'main keyword' is somewhere in the beginning, middle and at the end of the body of your page.

It's a good idea to use your main keyword in an 'H1' Tag and a few of your secondary keywords in an 'H2' Tag. This tells the search engines that you put importance on your keywords.

It's also a good idea to underline your main keyword no more than once and to use bold text for your main keyword no more than once.

Although there are other factors that determine your position in the search engines, having the basics of what search engines look for will give you a much better chance of your website being ranked on the first page of search engine results pages. This of course will drive consistent website traffic to your site.

Ok folks there you go a quick 5 point start to getting your site ready for publishing.

As usual with my blogs if anyone has a comment to make or give any other tips and advice can do so below.

Have a great day and be successful.

Robert Allan