How To Sell And Promote Online
The Benefits Of Buying From Me!
Hi Folks
I see it every day within WA. New members asking what Niche can I sell or promote in? What do I sell or promote in that Niche? How can I get people to buy what I'm selling or promoting?
The title of this blog does have a touch of arrogance, doesn't it? Look at the second word and nothing else and you will find the secret of making money online as an affiliate. People aren't interested in what you're hawking until they see what it will do for them. They only arrived on your site because of the review you published about the product.They are under the impression you have what they need.
When you do write your reviews you should always bear in mind. You are not selling anyone anything. You are promoting a promise and a benefit. The promise is the product which is a solution to a problem, and therefore a benefit.
Always remember - you are selling a result and not a product
As an example lets look at pharmaceutical companies’ Ads on television. They're selling medication, stuff for sick people; nothing could be more negative and harder to sell.
However, the Ads don't show sick people; they show happy, beautiful healthy people. People who are sick want to look and feel like the people in the Ad. Therefore, the pharmaceutical company doesn't show sick people that need their product. They show healthy people that are healthy because of their product. The prospective buyer sees a direct benefit to buying the medicine. Its a solution to their problem and the company makes a sale.
Now how can you use the same principle in your online money making business? How can you sell a direct benefit and solution to your prospective customers instead of just selling a product or service? Once you find the answer to that question, you can expect to see your home business take off.
It's not as hard as you might think either.
In online marketing you are a salesperson so put yourself into the mind of your prospective customers. How can your product or service make his or her life easier? Once you have that, you have the basis of your marketing plan.
Example two: It’s been said if you built a better mousetrap people would beat a path to your door. Why? Do people want a mousetrap that badly? Of course not, they just don't want any mice problems. Approach your customers with an answer to their mice problem and your online moneymaking business will be a great success.
Can your product or service make your customer's lives easier? Find the basis of your marketing plan and you're on a winner.
You probably don't think so, but it really is as simple as that folks.
Anyone else with their own words of wisdom please leave them via a comment below and please do have a great week and be successful.
Robert Allan
PS
If you're looking for products to promote on your website then see the graphic below for the common types people buy online.
Recent Comments
29
Love the "Popeye" graphic Robert! It really gets the point across. I wonder how many moms convinced their kids to eat spinach so they could be like Popeye.
Blessings,
Debby
Hi Debby and thank you for dropping by and leaving a comment.
I thought Popeye was a good choice.
Spinach makes Popeye strong therefore it fills a need.
Of course the TV Ads probably didn't convince every kid to eat it and be strong like Popeye but the message is there.
Fill a need, give the customer what they NEED and you have a happy customer.
Have a great Tuesday Debby.
Robert
Very informing post and true to the point, I enjoyed reading it and thank you for the information.
Robert
Hi Robert and thank you for your kind words.
Hope you are now going to do better when writing your reviews.
No need to promise people the earth.
Justy a good honest opinion on what you have to offer is better than anyone el;se's.
Have a great Tuseday.
Robert
I love all the graphics, Robert. Helpful information such as this is priceless. I spent quite a while writing product descriptions for Amazon through a third-party company. I learned a lot about features and benefits. Thanks for the clarity.
I remember you saying in a previous blog comment you're a visual person Sue.
This blog will be right up your street and glad you liked it enough to say so and leave a comment.
You can promise people the moon Sue but first build your rocket to get them there.
Have a great Monday and be successful.
Robert
Great memory, my friend. I am a visual person and graphics help me a lot. Wishing you all the best.
Sue
No Probs Dear Lady.
I am blessed with a great memory, well sometimes a blessing and sometimes a curse, especially when I was married lol.
You take care and stay safe.
Robert
Hi James and thank you for your kind words.
I try to educate and hopefully my blogs do that.
Did you get the message though?
Solve a problem James and you are on a winner.
Have a great Monday.
Robert
Thank you, Robert. I see a little sugar makes the medicine more appealing! Or by sweetening the product with benefits and solutions the customer is happy with the expected end results.
As Julie Andrews said - a spoonful of sugar helps the medicine go down.
Don't know about the most delightful way though lol.
A happy customer is one that will come back though so sell them something that makes them happy to do so.
A simple philosophy Carol but it works.
Thank you for stopping by and for your comment.
have a good one.
Robert
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Hello Robert
A big like and a huge thanks for this awesome post.. Whenever I see your name on a post, I know there is something unique.. I really enjoy reading this.. Very beneficial! I've chosen to sell clothes in my new website .. I am happy to see the percentage of buying clothes online is 63%
Very encouraging..
Rania
Hello Dear Lady and how are you this Friday Night (my time) well I hope and having some success with your online endeavours.
Hope you got your woocommerce problem sorted and sorry if I wasn't of much help.
Always happy to point people in the right direction Rania and if my blog has done this for you then it has done its job.
Thank you for taking the time to read it and for your kind words.
Enjoy your weekend and be successful.
Now I'm going to sign off as its been a long day.
Catch you another time perhaps.
Robert
You helped me a lot dear Robert.. You really tried your best..
It's also here Friday Midnight..
I nearly finished my estore.. I really struggled with it.. I was frustrated at some time and tried many themes and many plugins but I finally did it..
When you have time.. Have a look at it and tell me your opinion..
https://almascorner.com/
Have a nice weekend
Rania
Hello Again Rania.
Had a look at your site and you have done a great job.
It is awesome and you should be able to earn a great income from it.
There is a Plugin you can use to get buyers but it does cost $27.
It generates traffic from Social Media.
I can send you the details if its something you would be interested in.
Have a great Saturday.
Robert
Thanks dear Robert for your nice comment.. I really tried many themes until I find a nice one that's mobile friendly.. I bought a plugin worth 90 dollar to order products from different top merchants and it can transfer all the information of any product I like..I only make some changes if I like.. and if there are changes later it will do automatically.. like if the product is out of stock.. I need to add more products but it takes time because I like t contact merchants and cloth factories to have hot deal or discount .. Yes please send me that plugin name.. I was going to advertise through Facebook and Instagram.. But may be this one is better..
Have a great Saturday too
Rania
I will send you the details in a PM.
I don't use it myself because I don't do affiliate marketing but it has had great reviews.
Robert