Does Your Title Describe Your Article

Last Update: July 27, 2018

How To Change Your Title And Permalink

Hi Folks

I had a question asked off me this morning about changing a post's title and would it affect indexing and ranking. As the post had already been published of course it would affect these. But this is not the real reason why you shouldn't change it once you have published. Why not I hear you ask?

The title tag of your website is the first piece of information that an Internet searcher will see on a search engine's search results page. As a result, many people will decide right there and then whether to visit your site based on that title text.

Title Tags are also used for:

  • Indexing your site with search engines
  • It describes your page when added to Favourites or Bookmarked
  • It provides the main hyperlink text that links to your site

For these reasons, make sure that your title tag is descriptive and unique, and contains the keywords that you hope people will be typing into their browsers when searching.

You should not use words such as 'Home Page'. Why? Because it is neither descriptive nor unique. Save that for a Menu Header. Its also a good idea to use different titles for different posts and pages. This way the results will be unique in the SERPs if multiple pages from your site are displayed together.

One thing more you should always be aware of.

The Title will always be your Permalink and that Permalink is what the search engines see. Your Permalink is the slug that is auto generated based on the title.

Try to keep your title short because if its too long it will be chopped by the search engines. However if the title you have decided on is long you can Edit it in the Permalink Box when you are creating a post/page. But you must do this BEFORE you Publish.

If you do this your URL will be nice and short but the full title you decided on will still show at the top of your post.

Here is an excellent video by Leo. He explains how to create and edit the permalink for the perfect structure.

https://my.wealthyaffiliate.com/training/creating-a-permalink-and-editing-it-for-the-perfect-structure

If you do make a mistake and end up with a 404 then here's a video from Nathaniel to fix that -

https://my.wealthyaffiliate.com/training/permalink-related-404s-how-to-fix

There you go folks and hopefully you are now not going to make the mistakes that I see members making all too often with their permalinks.

Remember - Edit Before You Publish.

You can also make corrections to how your permalinks are seen by going into Settings in your Wordpress and Permalinks - Video - Change Permalinks

There are lots more videos to show you this procedure. Just type into your browser - how to change permalinks in wordpress/video, and take your pick.

Enjoy your week and leave a comment below if you have any more tips and advice on what can be a tricky aspect of SEO to get right.

Robert Allan

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Debs66 Premium
Hi, Robert a great post I am going to share this now with someone who has pm'd me.
Thank you Debs.
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Robert-A Premium
No probs Debs, it seems from the questions I get asked a lot of members are getting it wrong and then wonder why their sites are not getting ranked or their ranking has dropped.
Thank you for taking the time to read it and for your comment.
Now its time I was off home.
Maybe catch you later in the week.
Robert
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Debs66 Premium
Yes it is a question asked about a lot and I am thank full for this post now I know its here. I shall be sharing it often no doubt. Its a perfect description what you have written Robert Thank you.
Regards Debs. See you in the week. :-)
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Robert-A Premium
Monday morning and its all go for me as Mondays are my busiest day uptown.
Saying that I better get washed and shaved and out the door.
Yes please do share the blog as I'm sure there will be many more questions asked about the subject of Permalinks.
Catch you later perhaps.
Robert
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Debs66 Premium
:-))
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jetrbby80316 Premium
I enjoyed this post Robert, very easy to understand as usual. I will follow your advice. Kudos!
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Robert-A Premium
Hello again Kaju, just about to go out and also just replied to your other comment for a related blog.
Thank you for commenting on this one and yes please do follow the tips and advice in this one.
Now I really must get out and about.
Success to you in all your endeavours.
Robert
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jetrbby80316 Premium
You didn't go out yet? Success and enjoy!
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StefanieT Premium
Hi Robert,
I am pretty new to all this but somebody of a very high ranking on here told me to leave my SEO desription blank and that way google will show my post title and then also the first few sentences of my post underneath that will contain my second key keyword.

This way both keywords show up straight away for people doing a search.
Do you know what I mean and what do you think about this? I would be very interested in your opinion. Thanks
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Robert-A Premium
will send you a PM asap.
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LuisT1 Premium
Great post and so very usefull! With this information I can finally improve the looks of my titles and permalinks...currently they look too basic...tks again!
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Robert-A Premium
Hello Luis and thank you for reading my blog and for your comment.
Glad to help the membership with useful tips and advice.
Have a great Saturday.
Robert
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SantaFez Premium
Thanks for this Robert...now I have a clearer idea! Wonderful! =)
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Robert-A Premium
No probs Orion and now that you know how to keep long titles you can really have any title you prefer while keeping it short for the search engines for ranking purposes.
make sure you have your Keywords within your long titles as well.
Have a great Friday.
Robert
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DBlanchard Premium
Thanks Robert. Very instructive and to the point. SEO is simple when explained in plain language. :)
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Robert-A Premium
Hello Denis and thank you for reading my blog.
I try to keep it simple Denis because for a lot of the 'newbies' this is their first venture into online marketing so absolutely pointless using any kind of technical jargon.

Point them in the right direction with easy to follow instruction and they will get their in half the time if they were to follow a manual.

Enjoy your Sunday and the week ahead.
Robert
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mickeyb123 Premium
Thank you for all of this; IT is critical that everything that is seen on the SERPS looks good because that is the only thing people see when it comes up for their consideration.
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Robert-A Premium
Hi Mickey and thank you for your input.
Yes it will pay you to take time when you decide on titles and if you follow the tips and advice in this blog and watch the videos you wont go far wrong.

Remember, you only have one chance so get it right and get it right first time.

Have a great Tuesday over there in Oregon.
Robert
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mickeyb123 Premium
Thank you for the courtesy. We have actually been having some warm weather; at least enough for all of the bugs to come out!
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pablocortina Premium
Good points. Thank you
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Robert-A Premium
Hi Pablo and thank you for reading my blog.
Hope you now have a good understanding of Permalinks and their function.
Have a great Tuesday.
Robert
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DebbieRose Premium
You've provided a lot of good, useful information to help improve our sites. Thanks. Debbie
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Robert-A Premium
Hello Debbie and thank you for your kind words.
Hope you went away with a better understanding of permalinks and how to get the best out off them.
Have a great Tuesday.
Robert
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Carol46 Premium
I am so pleased you posted this, Robert! I see where I have gone wrong and now I know how to correct things. It is a slow learning curve for me but gradually I am getting there! :)
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Robert-A Premium
Hello Carol and thank you for reading the blog.
It can be tricky but once you understand the processes it will be easier for you.
Just follow the instructions, look at the pics and watch the videos until you know what to do.
Now I'm off to bed so catch you another day.
Robert
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Carol46 Premium
Thank you :)
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MKearns Premium
Yes. Tags/titles/headlines should always be in sync with lead body article copy Robert. Good for meaningful content and great SEO ability!
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Robert-A Premium
Hello Mike and thank you for your input.
I see so many titles that have no relevant words that you could relate to the article content.
I also see others that do but the permalink doesn't.
Hopefully people will read my blog and get it right and if not then they will continue to make mistakes and wonder why they are not getting a good rank.
Enjoy your Monday and the rest of the week.
Robert
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accad Premium
Yes, there are times when we want to change the title because it's somewhat inappropriate with the content and I don't know if it automatically changes in the permalink. However, it's good to always check if they match each other.
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Robert-A Premium
It does pay to get your title right first time Jimmy.
But as long as your post hasn't been published you can still work with it until you get it the way you want it.
Thank you for reading my blog and for your comment.
Robert
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accad Premium
You are welcome, Robert.
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boucherda Premium
Thanks for this - good input
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Robert-A Premium
Hello David and thank you for reading my blog.
Hope you went away with an understanding if you were confused before.
Enjoy your day.
Robert
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jetrbby80316 Premium
Fantastic information on your most important draw to your article, a Great Title. Thank you Robert, another keeper!
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Robert-A Premium
Hello Kaju and thank you for your kind words.
It can be tricky if you don't know your way around the actual permalink settings in Settings.
But if you get the post/title one right you don't really need to bother about ones such as numerics or date/day/time etc.

Worth bookmarking if only for reference.
Hope you're day is going well.
Robert
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