Does Your Title Describe Your Article
How To Change Your Title And Permalink
I had a question asked off me this morning about changing a post's title and would it affect indexing and ranking. As the post had already been published of course it would affect these. But this is not the real reason why you shouldn't change it once you have published. Why not I hear you ask?
The title tag of your website is the first piece of information that an Internet searcher will see on a search engine's search results page. As a result, many people will decide right there and then whether to visit your site based on that title text.
Title Tags are also used for:
- Indexing your site with search engines
- It describes your page when added to Favourites or Bookmarked
- It provides the main hyperlink text that links to your site
For these reasons, make sure that your title tag is descriptive and unique, and contains the keywords that you hope people will be typing into their browsers when searching.
You should not use words such as 'Home Page'. Why? Because it is neither descriptive nor unique. Save that for a Menu Header. Its also a good idea to use different titles for different posts and pages. This way the results will be unique in the SERPs if multiple pages from your site are displayed together.
One thing more you should always be aware of.
The Title will always be your Permalink and that Permalink is what the search engines see. Your Permalink is the slug that is auto generated based on the title.
Try to keep your title short because if its too long it will be chopped by the search engines. However if the title you have decided on is long you can Edit it in the Permalink Box when you are creating a post/page. But you must do this BEFORE you Publish.
If you do this your URL will be nice and short but the full title you decided on will still show at the top of your post.
Here is an excellent video by Leo. He explains how to create and edit the permalink for the perfect structure.
If you do make a mistake and end up with a 404 then here's a video from Nathaniel to fix that -
There you go folks and hopefully you are now not going to make the mistakes that I see members making all too often with their permalinks.
Remember - Edit Before You Publish.
You can also make corrections to how your permalinks are seen by going into Settings in your Wordpress and Permalinks - Video - Change Permalinks
There are lots more videos to show you this procedure. Just type into your browser - how to change permalinks in wordpress/video, and take your pick.
Enjoy your week and leave a comment below if you have any more tips and advice on what can be a tricky aspect of SEO to get right.