Don't Throw Out the Baby with the Bathwater

byphil1944

8.6K followers

Updated 1 year ago

Don't Throw Out the Baby with the Bathwater

Or, in this context, don't throw out all of the online stuff that still works because of the rapidly evolving new kid on the block.

I am, of course, talking about AI and its current publicity magnet ChatGPT.

I watched a webinar yesterday illustrating how you could use ChatGPT to create an online course in a fraction of the time you'd normally expect.

From choosing a hot subject to creating the lesson topics, expanding on them and preparing the video scripts, it was pretty impressive.

Especially considering that I've postponed the launch date of my own online courses because of the huge effort involved in getting them "just right" and complete with all the knowledge, case studies and implementation strategies that I know my students will need to be successful.

BUT...

Courses created this way (and there will be lots of them released in the near future) might be useful to those starting from nothing, but not to anyone else.

My job will be to persuade my target audience that they need my sort of course to achieve the real transformation they desire.

And AI won't do that for me.

For that, I'll need the stuff that has always worked and will continue to do so.

I'll give away high-quality content, with the implication that if my free stuff is this good, how much better must my paid stuff be?

I'll collect my visitor's name and email address and supply them with valuable information and offers.

I'll drive traffic to my opt-in landing page through blog posts, social media, PPC advertising and anything else that works.

And I'll personalize everything!

Sure, I might use ChatGPT to research some of the content but that's all. It's a research tool.

You need to understand that the programming behind it does not scour the internet for the "best" answers. It simply finds out what is statistically the most likely next words to show in its reply. In other words, it's a sophisticated auto-complete.

If I ever had any doubt about the accuracy of ChatGPT's responses, here is what it gave me when I asked it to generate my bio:

"Phil Lancaster is a multi-talented individual known for his remarkable achievements in various fields. With expertise in business, technology, and creative endeavors, Phil has established himself as a dynamic force in the industry. He has successfully led numerous high-profile projects, demonstrating exceptional leadership skills and a strong entrepreneurial mindset.

Phil's career trajectory has been marked by his ability to bridge the gap between innovation and practical application. His strategic thinking and keen problem-solving abilities have propelled him to the forefront of his respective fields. Phil's extensive knowledge and experience in technology have enabled him to spearhead groundbreaking initiatives, driving forward advancements and disrupting traditional norms.

Beyond his professional endeavors, Phil is a dedicated advocate for community development and social change. He actively engages in philanthropic efforts, leveraging his influence to make a positive impact on society. Phil's passion for empowering others and fostering meaningful connections has earned him widespread recognition and respect.

An avid learner and perpetual seeker of knowledge, Phil consistently stays ahead of the curve in an ever-evolving landscape. His adaptability, combined with his unwavering commitment to excellence, has earned him a reputation as a trusted leader and an inspiring figure.

Whether he's leading teams, driving innovation, or making a difference in the community, Phil Lancaster continues to leave an indelible mark on the world through his visionary thinking, exceptional talents, and unwavering dedication to making a positive impact."

LOL.