Allow Me to BLOW Your SEO Mind
Last Update: Aug 6, 2021
I’m sure those of you who regularly read my WA blog posts are starting to realise that my website articles are far more geared towards the “human factor”.
By this I mean I no longer try to write for machines, software, algorithms, etc.
Pure and simple, I prefer to write for people.
Something that I see over-and-over again on the platform is members becoming a slave to their SEO plugin.
Basically, trying to score a perfect 100/100 in the All-in-One SEO plugin, or perhaps trying to turn everything green in Yoast.
There’s almost a belief that if you adhere to everything that an SEO plugin “tells you” that you’ll magically shoot to the top of the rankings.
However, I’m here to tell you (and prove to you) that this simply isn’t true.
Now, I understand that if you’re new to blogging and SEO then you do need to follow certain guidelines.
You want to do everything the “right way”.
So, this will typically mean that you learn a certain set of “rules” and then you follow these to the tee.
I don’t see anything wrong with this.
But, I also believe that you should mature during your online journey.
This means that you start to learn things from your own experiences.
For me, an SEO plugin has always been a guide and nothing more.
In fact, I would even go as far to say that if all of your articles are scoring 100/100 then your writing may even have become robotic in nature.
You have lost that “human factor”.
And this in turn could actually harm your rankings.
You Can Manipulate an SEO Plugin
Let’s imagine that I have chosen to write an article around the keyword phrases:
“Ways to Make Money Online”
So, my title reads:
“5 Ways to Make Money Online in 2021”
I then create a meta description for my article which reads:
“Are You Looking For Ways to Make Money Online? Here’s My Guide to 5 of The Best Money Earners Online in 2021. Discover More Inside.”
Once I’ve completed my article in WordPress I scroll to the bottom of the page to “complete my SEO work”.
This involves completing my meta title, meta description, etc.
The first thing that your SEO plugin asks for is the “Focus Keyword”.
However, the SEO plugin hasn’t worked out what your target keyword is.
It is ASKING YOU to put in the target keyword.
So, you input:
“Ways to Make Money Online”
You’ve created a title and a meta description that contains this “keyword phrase”.
And for arguments sake let’s say that you have an H2 title and an H3 title within your article that also use the phrase “Ways to Make Money Online”.
Plus, you use the phrase once more in your conclusion.
Additionally, your “passive voice” and “readability” are all on-point (Yeah whatever!! Who Cares)
And so your plugin tells you that you have a score of 100/100.
Hold your horses one second cowboy.
But, didn’t the SEO plugin just ASK ME TO INPUT THE FOCUS KEYWORD?
So, in reality I can type in whatever I want.
Basically, I can manipulate my SEO score.
Imagine if I input the phrase “Eating Peanut Butter” into the Focus Keyword part of the SEO plugin.
What do you think my SEO score would be then?
Yep, that’s right 0/100.
However, if I decided to change just the title and just the meta description of my article to:
“5 Ways to Make Money Online While Eating Peanut Butter”
“Are You Looking For Ways to Make Money Online While Eating Peanut Butter? Here’s My Guide to 5 of The Best Money Earners Online”
My SEO score would shoot up to around 60/100
I could then change one subheading to include the phrase “eating peanut butter”.
I could then add the phrase “eating peanut butter” twice more within my text.
IT DOESN’T EVEN HAVE TO MAKE SENSE.
I could just throw the phrase “eating peanut butter” anywhere I wanted in my article.
And then, as IF BY MAGIC, my SEO score shows `100/100.
Basically, you have manipulated the plugin to get a score of 100/100.
Okay, a pretty wild example, but hopefully you understand that you are in complete control of what score you receive via the SEO plugin.
However, somehow many of us become slaves to the SEO plugin.
We hang off its every single word.
We believe if we follow the “SEO rules” that we will magically catapult to the top of the rankings.
We are allowing an inanimate object, a piece of software, to control our lives (and yet we could change anything we want to manipulate it to give us a score of 100/100).
In essence, you have allowed a machine to take over from common sense.
This is not TERMINATOR people.
Take back control, and don’t allow the machines to control you.
How’s This For Meta Title and Meta Description
I’ve previously spoken about how I find keywords and structure my articles.
I also provided an example of how an article was performing in my WA blog, Here’s How to Rank No. 1 on Google (Everything Revealed).
The article was titled, “Why Are My Abs Sore After Jumping Rope? (Here’s 5 Reasons Why)”
This article has really started to take off now.
In fact, over the last 28 days it has now hit over 860 visitors.
I can see the article receiving over 1,000 visitors in August 2021, as it has had at least 35 visitors every day so far this month.
And remember, the article is just over 5 months old, so it hasn't had the 8-9 months to “mature” as I often speak about.
PLUS, this JUST ONE ARTICLE on my site (I have hundreds and hundreds)
Here’s something interesting for you to see though.
According to Google Search Console the article appears in the search results for 172 different keywords.
Remember how I’ve explained that even though you write an article targeted around ONE keyword, eventually you can rank for 100s or 1000s of keywords for the same article.
Out of the 172 keywords I appear in the search results for, I have 37 keyword phrases that actually produce traffic.
Interestingly, one of the keyword phrases is “Why Does My Stomach Hurt After Skipping?”
I have received a total of 12 of the 860+ visitors to this article from this keyword alone.
Here it is in the search results:
I’m ranking at No. 4 in Google for the phrase "Why Does My Stomach Hurt After Skipping".
However, have you noticed that my “meta title” and “meta description” are exactly the same as the original article?
Nowhere in the meta title or meta description have I mentioned the words “Does”, “Stomach”, “Hurt”, “Skipping”.
In fact, the only words that remain the same are “Why” “My” and “After”.
Basically, what I’m saying is that Google is extremely clever.
Google is so sophisticated nowadays that if YOU MAKE IT OBVIOUS WHAT YOUR ARTICLE IS ABOUT, Google will know.
Google works on relevance.
And according to Google “Stomach Hurt” is the same as “Abs Sore” and “Jumping Rope” is the same as “Skipping”.
And this is why I rank no.4 in Google for the phrase “Why Does My Stomach Hurt After Skipping?”
Because even though I DON’T MENTION THESE EXACT WORDS IN MY META TITLE AND META DESCRIPTION I am still RELEVANT to this search.
Google (And Bing, Yahoo, DuckDuckGo, Ecosia, etc.) Decide, Not You
Have you ever noticed that often when you check the search results for an article, the meta description is NOT the one that you’ve written?
It happens all the time.
This is Google (or any other search engine) telling you that they will decide what they deem most relevant for this search result.
Let’s say in my “5 Ways to Make Money Online” article includes details about:
- Affiliate Marketing
- Blogging & Ad Revenue
- Social Media Influencer
- Ebook Creator
Okay, I’m going to simplify things here.
The article receives 1,000 visitors a month.
Once again, remember how I’ve mentioned that ONE article can rank for MANY different keywords, and often keywords that you’re NOT EVEN TARGETING.
Let’s say 1,000 visitors a month are visiting your article via the following keyword phrases:
- “Ways to Make Money Online With Affiliate Marketing” - 200 visitors
- “Ways to Make Money Online By Freelancing” - 200 visitors
- “Ways to Make Money Online With Blogging and Ad Revenue” - 200 visitors
- “Ways to Make Money Online By Being a Social Media Influencer” - visitors
- “Ways to Make Money Online By Creating Ebooks” - 200 visitors.
So, you appear in 5 separate search results and rank no.1 for 5 separate keywords (as above).
Do you honestly believe that Google (or other search engine) is going to use the same meta description that you wrote in your ALL-In-ONE SEO Plugin for each of these 5 search results?
Google will find some relevant text within your article that is RELEVANT TO THAT PARTICULAR SEARCH RESULT, e.g. Affiliate marketing, freelancing, blogging, social media, ebooks, etc.
And it will use this RELEVANT text as your NEW meta description.
I’m definitely not saying that you shouldn’t use an SEO plugin (although I certainly don’t).
I’m simply asking you not to allow it to control you.
IT’S A GUIDE, NOTHING MORE.
A 100/100 SEO score can be manipulated by you (remember “eating peanut butter”)
One article can rank for a multitude of keywords and Google will choose what text from your article is most relevant for “meta description”.
Plus, you don’t even have to include the same words, Google will UNDERSTAND RELEVANCY (remember my article “Stomach Hurt” means the same thing as “Abs Sore”).
Stop writing for software, machines, and algorithms.
Write for human beings.
If you find topics that are “underserved” as I’ve spoken about in my WA blog post, My Formula to rank No.1 on Google (Even More Revealed).
If your writing stays RELEVANT to the title and subject matter.
If you answer the searcher’s query within your article.
You have a much better chance of ranking HIGH in the search engines than an article that satisfies a “machine” with a 100/100 SEO score.
I’m sure this post will stir up much controversy and many questions.
So, for once, I’ll make an effort to answer everything and everyone (it could take a while).
Thank You For Reading
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