Does Your Website Pass The Grunt Test?
To clearly communicate with our audience, we should try to prevent to confuse our reader with nonsense that doesn't matter and be clear about what we want them to do.
Therefore if you want to be succesful, every website or review should pass the grunt test.
What is the Grunt Test?
If I take a laptop and open your website /review / landing page etc and took it to a caveman, it should be easy for the caveman to understand the answer on the following three questions:
- What DoYou Offer?
- How Will it Make My Life Better?
- What Do I Need To Do To Buy/Get it?
1. What Do You Offer?
It should be clear what you are offering (or promoting). Be it a 5 or 7 day course that you are trying to sell, a newsletter or a product you are trying to promote for your niche.. What Do You Offer is a simple question that can be applicable on many types of websites.
2. How Will It Make My Life Better?
An obvious question that needs an answer. You need to explain how the product will make their life better. It should be clean and easy though, don't come with a long story.
3. What Do I Need To Do To Buy or Get It?
This is basically your Call To Action (CTA). It is extremely important to include this one, because even if it may seem obvious to you, it is definitely not to most customers. Show your customer how to get it right now!
Does Your Website Pass The Grunt Test?
Check your website whether it can pass the grunt test. Check every sales page, every promotional page, every part where you are trying to call your reader to action.
A bootcamp site is perhaps a bit more obvious on this, you usually try to get them to sign up for the WA course. You might try to get them to join your 5 or 7 day free email course or you might offer something else interesting that is related to this.
Within a niche site it might be less obvious, but you surely have written some great reviews for products you advice to your audience to buy. Perhaps you got a newsletter you are trying to get attention to or maybe even a free guide you offer. Check the grunt test for these different places on your blog.
You could even have a home page on your blog that is especially focussed on your audience and the "info" product you are "selling" to them. Be clear on your vision and mission and create a welcoming page about your website that passes the grunt test and you will win.
Leave a comment below and tell me if your website or landing page or other applicapable part of your site passes the grunt test
Recent Comments
27
Hey Steven,
Thanks for this simple but often forgotten about information.
Tried and True
Elaine
Sometimes we forget the basics and wonder why our business has stopped growing. This article shows us clearly what needs to be done, all the time. Thank you for these tips, Steven.
It is sometimes very easy to overlook the more important things when you design your website.
Derek
See more comments
Thanks for the reminder. I shall review my website again to see if it'll pass the grunt test.
Your website yes, and also every piece of content you write should be able to pass that. Not on the same level of course, but in a matter of is the content understandable for someone who maybe has no clue about your niche?
Steven