HI, just a fyi Jay has a new series.

including this one for Facebook Beyond Google: Facebook Traffic you can search in the magnify glass and the classes tab; there is a ton of information.

I have been scheduling out 7-day FB posts I watch in one of the classes ( as far as times, they have a little icon with suggestions) of the best times I have been using.

This is an interesting question because if you want to rewrite the content, GPT will rewrite the content (which could include trimming the original text). With that said, have you tried to prompt GPT before adding the text you want to be rewritten?

For example, a prompt I've used: "Without starting, I'm going to post something below for you to rewrite. I want you to keep as much of the original wording and sentence structure as possible. Make only minor adjustments to improve clarity, grammar, and flow. Do you understand?"

Then GPT will respond with something like Yes and give you a quick response of understanding.

Next, you can say something like, "Keeping the above in mind, please rewrite the following [insert text]."

There might be other things to try, but this is my first suggestion. If you want other ideas, you can also try something like: "Rewrite the below text with slight changes to improve grammar and readability. Keep all key points and phrases unchanged unless necessary for clarity."

Hope this helps!

Not so. As long as your content is well-organized, relevant to your niche, and provides value to your audience, expanding into broader automotive topics should not negatively affect your rankings.
Abie

Thank you Abbie!

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Yeah, they're in PP+, sorry.

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Moreover, you have FANTASTIC responses here; kindly let us know if you require additional assistance.

Why?

Bad idea. You can write newer ones with new keywords and edit the old ones.

Hey Nikolay,

There's a few different things you can do.

Firstly, just to cover what Mark has mentioned below.

Yes, you should be updating "older" articles regularly.

You're probably not at that stage yet, but I will typically update articles that have been on site for longer than a year, and definitely longer than 2 years.

Furthermore, you can add an "updated date" or if it's major change you can change the published date to today too.

Forget "quality", forget "ranking", forget "improving" the articles for just one second, look at this from a human perspective.

If you search for something on Google and the top 2 results seem to have the information you are after, the number one ranking article has a date of 25th July 2018 and the number two ranking article has a date of 10th March 2024, which one do you click on?

Basic human psychology says you will click on the NEWER article.

We typically look at "old" things as "outdated".

Okay, now for whether you should update or delete.

The best thing to do is to look at the articles under PAGES in Google Search Console.

Change the date to LAST 28 DAYS and then see how many IMPRESSIONS you've had over the last 28 days for EACH INDIVIDUAL PAGE.

If it's a decent amount, this means there is interest in this topic, so it makes sense to "update" the article.

If you have hardly any impressions at all, there's not interest in that topic, you're not ranking, so it could be viewed as an "unhelpful" article.

Sure, some topics may become of interest at a later date, and there are stats that show that 15% of ALL Google searches on a daily basis are completely NEW and have never been searched for before.

So, a "poor performing article" (in terms of ranking and impressions) could become "popular" over time, but the only way you would know this is if you know your niche REALLY well, i.e. you have a vast amount of experience or expertise in the niche.

Okay, the reason to update an article rather than writing a new one on EXACTLY the same subject is that the original article has already gained some "authority".

It's been indexed for say a good few months, so you don't have to go through all that hassle with a NEW article.

It may have links pointing to it. your own from say social media, or potentially other people ma have linked to it.

If it has had impressions, and even a few visitors in the past, this slightly increases the "authority" of that page.

So, always look to update first, BUT, based on what I've said above.

If you're not really getting many impressions, if you've never ranked and never had a visitor to that article, it's basically a "waste".

In this case, yes, I would delete the article.

When deleting an article you've got a couple of choices.

If you have other articles on your site that are similar, you can place a 301 redirect from the deleted article to a "similar relevant article".

You can do this with a plugin called REDIRECTION.

It is as simple as pasting the "deleted" article url in one box, and then the other article into the next box, and clicking ENTER. Done, the old deleted article will now automatically be redirected to the other "relevant" article for anyone who clicks on it (they won't even realise it has happened, it is a seamless process).

However, if you don't have any other articles that are relevant to the article you wish to delete, then simply install the 410 plugin.

When you delete an article it will give anyone who clicks on it a 404 error page (page not found).

Now, regardless of what anyone says in the SEO industry, 404s are not bad, and they won't affect your rankings.

BUT

If you have more 404s on your website than actual active articles, this is a complete mess, and therefore, you may be punished for this.

So, the easiest thing to do is have the 410 plugin. Once you delete an article and then 2nd delete it in Trash, you will be prompted as to whether you want to add the 410 status, click YES.

As I say, 404s aren't really a problem unless you have 1000s of them, but the 410 status code literally says to Google, "This article has now been permanently deleted, there is no need to ever crawl this url again".

However, if you leave a deleted article as a 404 status Google will keep crawling that url every single time they visit your website.

This is simply a waste of "crawl budget", plus, by adding the 410 status you are "helping" Google out by telling them it is permanently deleted... can't do any harm "helping Google out", can it?

Partha

Why not just update them? I believe if you delete them you will have some 404 errors