I Was Totally Wrong (So Trust Your Gut)

Last Update: February 25, 2019

Is my niche good? is a question I get a lot. Sometimes, it's tough to say exactly yes or no. ANY niche can make money if you tweak it enough and work on your site long enough.

Even as an "expert", my knowledge is limited! A great example of a bad judgement call was my own website I started a couple years ago. I thought it didn't have much potential, but it turns out I was wrong.

My Home Brewing Website

I started a website about homebrewing about six years ago. They always say to make your niche something you love, so I figured I should start a site about my #1 hobby: brewing beer!

After a couple months, I started running out of ideas. It was more work than fun, and I stopped working on the site so much. I still publish from time to time, but it's mostly to show examples and training I do for Wealthy Affiliate or my site in the MMO niche.

I just figured homebrewing was too small of a niche to generate traffic. I thought that there wasn't really a path to making good money.

Well, I was wrong!

I stumbled upon a beer and brewing website just this week that has some pretty crazy traffic numbers. SEMRush isn't exactly accurate with traffic, but based on what I researched, it looks like this website is getting about 350,000 Page Views per month!

That's pretty crazy. After checking out their website, it looks like they are not publishing anything too crazy or insightful. It's basic stuff like How To tutorials and Top 10 lists.

Meanwhile, here's the traffic to my beer blog:

Very unimpressive!

If I had been working on my site for the past 5-6 years, even if I was getting just half the traffic of that other website I'd be happy. I guessing they make pretty good money! They do the Amazon affiliate program as well as other affiliate companies.

I think if I had read Kyle's blog post about succeeding with golf balls (then scaling with shoes), I might have understood that I could branch out to more beer related stuff outside of homebrewing!

Does Your Idea Suck? It Might Not!

If you have something you're passionate about but are unsure if it can make "real" money online, you really should give it a try. You never know what could happen.

As you go through the training and get in the mindset of having an online business, you'll have more and more fresh ideas. You could take your website in a direction you never imagined. There's so much to learn!

If I had stuck with my beer site, I could be getting paid to drink beer right about now.

"Garçon, I'll take an IPA. I'm working."


The moral of the story? Don't be afraid to try out your ideas! Hard work pays off in the end. This whole affiliate marketing thing is a crazy path that could have you end up getting paid to do something you love.

Join the Discussion
Write something…
Recent messages
RoseAnn1234 Premium
Ah, another still day.

How on earth could you even think that home brewing was not a big niche. Funny haha.

It seems every second person I meet makes some sort of poison. Beer, spirits and liquors, wine or ciders. Or maybe I just hang around with a different crowd... Or drink too much.

Don't give up. This truly is a sleeper.
Reply
nathaniell Premium
Haha. I know...I broke all my own rules by declaring my niche "not suitable". No matter how much you know, there's always something to learn!
Reply
Spartacus2 Premium
I was one of those people that said "Is this a good niche?" But also going through the training, If i do the research correctly, i would not need to ask that question. My niche is outdoor related, and there is alot of competition. But instead of giving in, i decided to go a different route for this niche. Once I started up, I was getting over 100 traffic a week on a new site. Not bragging but I guess people like it. I ended up stopping the site and merging 3 sites into one that I am getting up and running now.

Never think it wont work!
Reply
nathaniell Premium
100 traffic a week is a great place to start. Next stop: 100 per day!
Reply
CandP Premium
Wow, we hear you!
We started our first website in a niche we know tons about and then decided it was too broad (which it was), but we could have narrowed it down and done well with it. Instead, we started another site and we are happy with how it is going, but we will go back to that first one at some point and revamp it.
We just didn't know much because we were so new to this.
Live and learn!
Thanks for sharing your story with us.
You are authentic!
C & P
Reply
nathaniell Premium
It's nice to be able to go back and start work again on a website. Rent is cheap online! :)
Reply
sgregcrx Premium
I abandoned my initial Niche as I felt it was too narrow and would never make enough money...I literally can't believe how Nieve that was. If I had continued I would have been hugely successful with it.

Instead, I tried to carve out my space in a much more competitive niche instead, Travel. This has proved very hard but it's getting there. If I had written 200+ post on my initial Idea it would be crushing it.

Luckily I have kept the URL so it's always there should I decide to re-ignite it. It wasn't Narrow at all and could have 1000's of high-end products all highly prized by an audience with $$$ to burn.

However it was a tough Niche to write for, and like your beer site, it became a chore. I love my travel site and while only bringing in modest income it's allowed me several travel experiences I would not have had without it. I may only be a little richer due to it but I am a lot richer in life experiences, and that more important to me.
Reply
nathaniell Premium
Sounds exactly like my story man. Long term, I think you can really rock your travel website. It may take more time to get there, but the potential is there. All it takes it the time and patience to see it through to the end.
Reply
jvranjes Premium
I would not take seriously data from SEMRush as you rightly say. When I check any of my own sites using that tool, I get totally wrong numbers.

One comment about golf balls and then scaling with shoes. When you send a newsletter with posts from one sub-niche, you can expect unsubscribe notifications of recipients from the other sub-niche, and vice versa. I have such a site and can see this clearly. Started too narrow because I trusted some numbers from SEMRush about similar sites, and had to expand (a few times) because of lack of material. Narrow niche is effective for a while, but I am convinced now that in the long run, it is a bad idea.
Reply
nathaniell Premium
SEMRush is not accurate at face value, but you can compare to your own Google Analytics to get a general idea, and also see trends, which are generally accurate.

Though I agree that broader is better long term, I'm also always surprised at how focused some niches can become. A coffee website could go broad and talk about coffee regions in the world, or go narrow and talk about the chemical makeup of different beans from different roasters.
Reply
AlexEvans Premium
You can not beat a good IPA, and some guys are producing some seriously good product. Thanks for sharing this, we can all get into that situation whereby we second guess ourselves, so pleased that I am not the only one that does that as well.

Those 50 50 calls can trip us up, I guess it is a case of learning to back ourselves and go with that first instinct, easier said than done though a work in progress.

Really appreciate you sharing your experiences, it means a lot.
Reply
nathaniell Premium
Big fan of IPAs myself! Thanks for reading Alexander!
Reply
wmac Premium
I really like your post because we usually have other ideas to implement to our websites but think in the back of our minds that it simply will not work. But we got 50 websites to try them out.

But of course, sticking to our training from Kyle and Carson though.
Thanks for your post!
Reply
nathaniell Premium
Thanks for reading W. Hope it helps you get inspired this week :)
Reply
Swangirl Premium
This is just what I needed to hear since I sometimes wonder if I can find enough to write about on my cat health and behavior site. I wanted to stick with products I use for authenticity but that is a limiting philosophy. I am trying to learn to incorporate other products and still be authentic.
Reply
nathaniell Premium
There's so much to say about cats! Sounds like you're finding out there's lots to say about a specific niche if you dig deep enough.
Reply
mbouteiller Premium
Oh my... thank you for sharing Nathaniell.

I think too many times, it's easy to have a strong gut feeling... sounds like a great idea, feels right...and then it's time for the fear factor to kick in..don't think it's gonna work, etc.

I agree ... don't be afraid to try out our ideas, after all, it's the hard work that wins.

Arrggg, the lessons we learn in life!

Have an awesome week.

Monica
Reply
nathaniell Premium
It's always worth trying out your ideas, especially online. The consequences of a bad idea are not that big. Just a little wasted time, but you gain knowledge in the meantime.
Reply
DaltonTberry Premium
Nathaniell,

This is a great point. I legitimately had a very similar experience recently. I wrote for a solid few months on a health and fitness niche website back a year or two ago.

I gave it up to focus on the MMO niche and promoting WA. I looked at Organic Search Results a couple weeks back and although I have been working on the MMO niche site for the past three months I am absolutely destroying that site in terms of rankings with the health & fitness site.

It's weird how cornering a particular market can result in great success... you just need to give it time.

Anyway, shared a similar experience. Thought this interesting. Thanks for sharing!

-Dalton
Reply
nathaniell Premium
Glad to hear you're doing well with your MMO site. Never too late to go back to health and wellness. That's another big evergreen industry!
Reply
DonnieNorton Premium
Hi Nathaniel, thanks for another awesome post. You are one of the people I love to follow because your posts always seem to make sense. I only have two websites that I have only been here six months and both of them are about things I love, money and collectibles. All the best to you my friend.
Donnie
Reply
nathaniell Premium
You'll thank yourself in a couple years after the sites are doing well and you are getting paid to do something you love. Keep investing your time, and you WILL see results.
Reply
Crazyhaggis Premium
Hi Nathaniell the stars must have aligned in just the right way this morning as I really needed to read this post. After working on my website for almost a year just yesterday I started to wonder if my niche was too small. In my ‘gut’ I know it’s not, and I’ve branched out into other related areas too, but still my organic traffic is small. When I boost posts on FB my traffic increases considerably so there IS an audience. Guess I just need to keep plodding on writing good long informative posts and monetizing to grow my reach..... and get the search engines to ‘SEE’ me.
Seems like most people I underestimated the time it takes to build your site sufficiently.
Reply
nathaniell Premium
Even if your niche is too small, you can always tweak it to suit your needs. Everything can be changed, edited, upgraded, etc.

Glad to provide a weekly inspiration for you Ann!
Reply
Debs66 Premium
Brilliant post and made me recap and read again. Sometimes we do just go through the training without really seeing whats there.

I went to the link you shared about Kyles article. It actually says it right there in the face. Yet I missed it.

Brilliant and thank you so much. Makes me sit back and recap too.

Nathaniel thank you so much.

Debs :)
Reply
nathaniell Premium
That's a great post from Kyle. I'm surprised so many people didn't see it the first time around :)
Reply
Debs66 Premium
I actually saw the post before but missing the important details.

Thats because of rushing through no doubt.

I had to backtrack a lot in the beginning. I suppose I still do.

Sometimes we need to be pointed in the right direction as a reminder too. I think this post alone offers so much and connecting it to Kyles just adds to it.

Awesome post and thank you again Nathaniel. :)
Reply
anusuya1 Premium
Your post always attracts me.
Reply
nathaniell Premium
Thanks for reading Anusuya!
Reply
JeannineC Premium
Good stuff. I wonder how many people quit their sites just short of success. I see it happen all the time.
Reply
nathaniell Premium
It's hard to say! Probably a lot of people quit just before they see results :)
Reply
wendyk Premium
Another great post!
Reply
RuthlynB Premium
Another great post-Nathaniell thanks for sharing
Reply
nathaniell Premium
Thanks for reading Ruthlyn!
Reply
BobMargroff Premium
Thanks for sharing your perspective. I keep reading here at WA that you never know where your website will take you. And that anything can be a niche if it is refined and there is plenty that you are passionate about.

I will keep this in mind...

I wish you the best!

Bob
Reply
JamieFreedom Premium
Enlightening and inspiring post, Nathaniell. Thank you for sharing it with us on WA. "Getting paid to do something you love" is a big why for a lot of us; and what better way to enjoy life than to work on our own projects! :) Blessings to you and yours, Jamie
Reply
nathaniell Premium
I hope your website is about something you love too!
Reply
RDulloo Premium
Thanks for sharing this. It really provides a different perspective. A good one!
Reply
Jadatherapy Premium
Thank you for sharing much appreciated.

Yes just do it and love it because you never know.

Jennifer
Reply
nathaniell Premium
Thanks for reading Jennifer!
Reply
Jadatherapy Premium
You are most welcome Nathaniel and thank you for sharing

All the best to making it happen

Jennifer
Reply