SEO is Good But Expanding Your Reach with Multiple Platforms is Better

byMrDon1

514 followers

1 month ago

In the world of digital marketing, Mastering SEO was often seen as the Holy Grail of driving traffic to your site. I have preached this with regularity. But today it seems that SEO is hit or miss and will continue to be so until Google can figure out how to provide relevant search results.

So, while SEO is important, relying solely on SEO will leave your content vulnerable to the whims of search engine algorithms. The truth is, that today's competitive landscape demands more than just good SEO. You will need to Master a Multi-platform Strategy that amplifies your SEO reach, engages with diverse audiences, and maximizes your monetization opportunities.

I have created such a system for my everyday use and have found it to be effective.

I will show you how I take my niche and supercharge it by using this multi-platform approach. In doing this, you'll begin to see why SEO is now just another piece of the puzzle and how expanding your presence across platforms will lead to sustained growth and profitability.

My Philosophy for Successful Niche Blogging

Your blog is the cornerstone of your online presence, but it won't sustain itself without promoting it. You know what is coming next. This is my restaurant that opens without any advertising. No one but a few locals will know it exists. It won't stay open for very long at this rate. Your blog is in the same place if you are waiting for Google to rank your SEO efforts.

Do not look to Google - Many new bloggers fail or quit within 90 days simply because they don't promote themselves effectively. Google has basically said that it IGNORES new blogs. What is the point of chasing new blogs that quit within the first 90 days? From a business expense standpoint, I wouldn't want to spend money on ranking new blogs. Would you?

To avoid this fate, you must actively spread the word about your blog and build your audience across multiple platforms.

This is where my multi-platform approach comes in handy. I have given you the pieces of this strategy.

• Medium - The Sidekick for Niche Bloggers
• All Things SEO
• Master Social Media Marketing

Time to put the pieces together in a logical order.

Mastering Multi-Platform Blog Promotion

1. Original Content Creation on Your Blog
2. • Your Wealthy Affiliate blog is the cornerstone of your online presence. It houses your most comprehensive, helpful, and evergreen SEO content. Each post you create is a valuable resource, designed to solve specific problems or provide actionable insights.
   • Think of your blog as your unabridged "User's Manual," While this is your best and most complete post, rarely will it rank on Google. Google is too preoccupied with combatting AI SPAM to give you any attention, much less if you are new.
     
3. Adapting and Abridging for Medium
4. • You have published your masterpiece. It was a labor of love. Now you will need to take that Shakespearian tome and create a concise and engaging "pocket reader". This Readers Digest version will become your "handbook" edition. You are going to post this smaller version on Medium with a link back to your blog. If you are thinking that this is a great opportunity to pull out one of your AI Power Tools, you are correct!
   • Doing this will help you gain visibility on Google by leveraging Medium's Domain Authority. This smaller version while not as complete, will rank on Google and provide visibility into your work. Some people will find you in the search results. Others who are not looking may run across your content on social media.
     
5. Free Advertising via Social Media
6. • All social media outlets are FREE Advertising! FB, IG, X, LI, P, and TT were developed to SHARE! And share we will. I generally attempt to create a message for each image that I use in the post. Five images = Five posts per platform.
   • Use your AI Power Tools to craft targeted ads for these different social media platforms. Each platform has a unique audience, similar to different radio stations. So tailor your content accordingly to maximize reach and engagement.
     
7. Deep Dives and Community Building on Substack
8. • I've launched "Inside Setting Points" on Substack to eventually offer a paid behind-the-scenes content channel. This channel will include a behind-the-scenes look at successful niche blogging, with AI prompts, multi-platform tips, social media strategies, and The Amazing Niche Master for profitable, obscure niches—all with a touch of fun!
   • This platform allows for direct communication with your audience in a newsletter-style format, making it ideal for community building and monetization.

Tying all of this into one package is Blogging in 2024.

Building a Sustainable Content Ecosystem

Integrating Wealthy Affiliate, Medium, Substack, and Social Media Platforms into your content strategy creates a well-rounded ecosystem where each platform complements the others. This synergy increases engagement, broadens your reach, and enhances your monetization opportunities.

Let's master the art of multi-platform content strategy together and take your niche blog from ordinary to extraordinary!

Let me know if you currently employ a similar system to expand your reach.

Feel free to connect if you are a member of Medium or my newly minted Substack site. All of my social links are within my WA Profile. I look forward to exchanging ideas with you.