Marketing Strategies The 3 Ingredients of a Successful Revolution don't include puppies and choccies

Last Update: January 19, 2019

When High Profile Players get it Wrong

Today I was bombed by puppies and chocolate by Team Mercola, Joe Mercola and his partner Erin who own two of the top trending websites in the health niche and one of the biggest supplement companies out there, along with many other ventures. The H1 was on the public finally awakening to the dangers of 5G which got my interest peeked so I went into the newsletter where I suddenly found myself bombarded with so many sales pitches and cutie pie videos taken randomly from facebook that I knew I was in the wrong place but who can resist a goose cuddling an allegedly abadoned puppy, of course I clicked...

Beyond Click Bait


... but then I got what they were really selling and I had to click this pop up out of the way to find the puppy and by now I'm feeling mugged because no way on earth would I have come in to read this or click David Jockers!

**Do puppies and kittens work? Yes, but sort of in the same way mugging does!**

The thing is, over this side of the pond one other big group known for selling with kitten images on social media is Isis luring teenage British women out to become Jihadi brides! And that's not really an association I'd have thought team Mercola would be aiming for! Especially when one of the taglines for keto is 'revolution'!

The 3 Ingredients of Any Revolution?

Puppies, Chocolate, Keto | Keto Revolution

Kittens, Chocolate, Jihadi Brides | Isis Revolution

*Pics courtesy of British Telegraph, Independent, Mirror

Oh she did deliver on the goose story so it goes beyond click bait in that regard, though the small print that followed showed she didn't really know the goose story details at all except it was a free resource she was manipulating to sell keto, and after she whacked me over the head with keto she gave us another two 'cute' videos and some product placement for her book and 'lead generator', it's suddenly not so cute though.

*I'm also trying to comprehend their claim to be unlike any other health site in not asking for a dime or donations when she's hit me with a billion affiliate links already AND told me go buy her CBD chocolate and hasn't even delivered on the H1 lead story yet.

Why ask for donations to publicize info and educate the public?

Where did the 5G story go - well that's where it got sort of weird again. Now I'm finally getting some nuggets of information, think panning for gold in the wild west movies where there was a whole lot of gravel and a tiny glint of gold left in those pans!

And now the living daylights is being scared out of me reading things like:

  • Elon Musk is set to launch the first 4,425 5G satellites in June 2019 and “blanket” the Earth with 5G, in breach of countless international treaties,and the CEOs of all the other companies, starting in just 20 weeks from now. Life on Earth needs your help now
  • It is designed to deliver concentrated and focused electromagnetic radiation in excess of 100 times current levels in the same way as do directed energy weapons.
  • Friends and acquaintances and their children in Vienna are already reporting the classic symptoms of EMR poisoning: nosebleeds, headaches, eye pains, chest pains, nausea, fatigue, vomiting, tinnitus, dizziness, flu-like symptoms, and cardiac pain. They also report a tight band around the head; pressure on the top of the head; short, stabbing pains around the body; and buzzing internal organs. Other biological effects such as tumours and dementia usually take longer to manifest, but in the case of 5G, which has never been tested for health or safety, who knows

If you google 5G you'll actually see it referred to as the '5G Revolution' at the top of the SERPs and they are trying to get peeps to sign a 5G space appeal

  • But where are the puppies and the chocolate now?
  • And why on earth ask for donations when we have an internet?!

Marketing Strategies Differ | Mastermind Groups vs Content Marketers

The mastermind groups use mostly paid for advertising, email lists, false sounding swipe copy, multi level expensive marketing groups that position them, they don't know how to rank naturally with content, SEO, organic, free traffic and the tools we use in here. In fact Erin's site had only 5k monthly visitors naturally last year despite being at it a number of years and having a celebrity boyfriend in Joe Mercola, until internal paid for politics positioned her via being invited to speak at every online health summit and skyrocketed her niche angle on doctor deaths, she's admitted that's the only thing has booster her traffic recently.

5k visitors a month inside WA with the tools and training, SEO and Content Marketing approach we have is actually a small number of visitors. Many sites I've seen over the years are hitting 40k unique monthly visitors, that's half a million unique visitors a year and many sites doing much more than that. Now THESE are the tools for a revolution!

The 20 week Traffic Challenge?

They say they have reached 30k people so far from 100 different countries - I'm not sure how long they have been at it but I think they've had a lot of time! - and they think they need money to reach many more...hmmmm...I don't think it's money they need, it's the right resources and training like here at WA. And they need to look in the right place, ie at content marketers / bloggers like us not Erin's email list with all it's link bombing and inward focus.

The power is with the bloggers who use Content Marketing, that's us folks!

I hadn't looked into 5G closely yet, anyone covering it in here? I do have a bunch of research on it if anyone is interested PM me.


Mary




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terrycarroll Premium
This is a really professional viewpoint Mary and I thank you for sharing.
It seems that all of the "revolutionary" solutions out there can, in one way or another, be replicated - usually more genuinely - using the tools and community knowledge here in WA.

very best to you

Terry
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MozMary Premium
Thanks for the kind words Terry!

Very well put that we can replicate solution more genuinely!! :)
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AlexEvans Premium
A lot of folks believe Google is the internet, as a gate keeper they do a fair to middling job.

As the ring master, trying to bring order to the show they are left wanting.

Acts that bring uniqueness and value are bumped down the billing in favor of the parrots that are striving to be the cleverest parrots.

Excellent post Mary. You have restored my faith.

As per WA knowledge and resources, we are creating sustainability, in an increasingly fragile online eco system.

Interesting comment thread, technology is placing some real challenges before us.

Alex.
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MozMary Premium
Thanks for the kind words Alex!

LOL loving the fragile online ecosystem and sustainability!

It's shocking what passes for 'truth' on wiki, too but we can make an impact along the way, if the parrots don't put us to sleep and make us miss the real issues !
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JKulk1 Premium
Hi Mary. Interesting blog. I'm an Elon Musk fan and personally believe he will bring government's kicking and screaming into the 21 century. But I certainly would be interested to hear if there's any evidence for 5G causing health issues.
Also, there:s no doubt in my mind that bloggers rule. Jim
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MozMary Premium
Hi Jim, well yes evidence is there before they even set it up because lots of people including myself were hypersensitive to the older technologies and this new one is stronger - and they say there won't be anywhere to hide - they also say it's a different technology that is even more damaging - so they have to go beyond just talking about whether or not it is new technology, they have to allow people who are struggling to have a place to escape it if they want.

There is a UN member who spoke out at the UN as one of her colleagues had to leave her job with the levels of high intensity wifi installed in a metal walled building but then she had to leave the country with serious health problems after 5G rolled out in Austria. Thing is, I know a former WA member homeless in Canada because he had to leave his home over a year ago due to the EMF, he is ill already an weak so is picking it up faster than a strong person - just the way I was back in 2007, I couldn't use a cell phone, my head went red all around the ear and very painful. Even now I had to spend an hour on a 4G cell signal last month and I had a strange sensation in my head after it, so I've recovered quite a bit but an hour still whipped me - with 5G they say it doesn't shut off and we are all exposed, that's a violation of human rights right there. But if it is weapon-like technology which they are claiming then we got to know that too - I certainly don't like some of the tactics being used by the side against 5G but we need to find out before 20 weeks time what's really going on here, it affects everyone but particularly anyone weak will feel it worse first and it is devastating for them.

The name of the UN staff member speaking to the Secretary General at the UN about this is Claire Edwards on youtube, I can't post the link here. We definitely need to sift out the truth from the hype but this one is sincere in that the Secretary General is an engineer who should have known about this and 7 months later did not reply to her.
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laparra1 Premium
Good Morning Mary,

Great post! What Elon Musk might do up there will make something bad not much worse. Here on earth, we are doing our utmost best to destroy everything ourself included. I just wonder if there will be future generations and if yes will they have a habitable planet to live on.

Greetings from the south of Spain, Taetske
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MozMary Premium
Hi Taetske, we need to survive the next few years, the future generations - wow - not looking good with some of the stuff going on! High autism rates already!
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Fleeky Premium
5G is yuk indeed

Too many evil people on top today
Gives nothing but doom and calamity
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MozMary Premium
we are all sleeping though when we have the power to know what is going on and tell others and create change ;)
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Fleeky Premium
Absolutely...
It is harmful
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Cav1966 Premium
Great stuff I had to keep reading to figure out where the puppies and chocolate where.
By the way ...where are the puppies and the chocolate cuz now I need chocolate and well of course puppies! LOL LOL
Seriously though well written and attention grabbing awesome job.
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MozMary Premium
did you see the images - the first two were from Erin's newsletter, the puppy in the goose's wings, she had two other videos with similar dogs and birds and see the mention of go buy her cbd chocolate at the same time, that was all in the context of introducing us to the 'Keto revolution' under the H1 tag heading of 5G - then the second image had kittens, nutella chocolate spread and their target audience was the teenagers in the UK - we have entire documentaries over here on that strategy so it raised a red flag on Mercola hitting us the exact same combination to sell keto - both revolutions!! She sold so much stuff before getting to the key thing 'the 5G revolution' and I'm not sure most people got that far in her newsletter or that she did enough for the actual message!
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TeriCalhoun Premium
I know people on WA with great content and traffic whose audience only reads the content, but doesn’t buy. And I saw this one WA site where the advertising stood out on the page, but you had to get a magnifying glass to find the content. It reminded me of one of those $15 magazines that has more advertisements than articles.
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MozMary Premium
those great content peeps could do with some tweaks to what they are selling and how to convert, those ads peeps yeah it's amazing that they work to some extent, I hate landing on those sites though!
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TeriCalhoun Premium
any suggestions in general Mary?
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MozMary Premium
best to be specific and take a look at the hot seats Jay does, make sure they are optimizing what's available to them and speaking to the right audienc too, also the direction of what they are saying...
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TeriCalhoun Premium
Jay says so much, but I'll try to find it. Personally, my main goal on my website is to get people thinking about how what they eat can hurt or heal them, whether I make any money or not, but I noticed that on these magazine style websites the authors simply ask for the orders and too, I'm wondering if bootcamp strategies used by members to promote Wealthy Affiliate would be wise to apply to our own niche websites. Haven't gotten around to looking for affiliates yet because I don't think my niche website is ready for that yet, but just wondering.

Ever noticed that Dr. Oz, Mercola and Dr. Axe all talk about the same thing at about the same time? I'm glad we don't do that. I want to see something I don't know not something I already know.
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MozMary Premium
my internet is on and off here and it looks like my reply to you got lost - but I was saying send me an article in a pm and I'll take a look at the issue

yes, very interesting observation that they all talk about the same thing at the same time, that's joint venture groups for ya but you put it very well :)

also very well put about wanting to see something we don't know not the same old same old, that plus insincere swipe copy, they really do treat us like idiots. In my last attempted reply I was also saying there is a lot of bloat on those big sites, copied from elsewhere but not copied well enough to be good quality or useful!
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DebbieRose Premium
I'm not that schooled on 5G yet. But I am being underwhelmed by Jockeys Fasting Summit...boring...no new information.
Debbie
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MozMary Premium
lol I did not listen to him, I popped in to see were any familiar faces attending and saw he seems to be catching newbies...very sad anyone is getting caught. And now that Ty and Charlene of the TTAC are behind keto it's going to be very hard to promote any of them at all this year, they have completely lost the plot !
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bill808 Premium
Your point that clickbait is widely used and you have to be careful to validate the accuracy of anything you see on the internet is well takent. All the examples you use are pure BS. If you want to know what 5G is and how it will affect your life, checkout this PC Magazine Article. https://www.pcmag.com/article/345387/what-is-5g
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MozMary Premium
Do you refer to the examples given by Erin, because I said I did not research it yet

However in 2007 I was unable to use a cellphone - what G were they on then? 2G, 3G? The side of my head would get extremely painful and red, so your article there is saying 5G is a lot stronger and that it is not a comprehensive article

I had mitochondria issues and was very ill at the time, clearly there was radiation coming off and I was not strong enough at the time to handle it. So logically increase the strength and there will be increased problems for a lot of people - and that's even if it's just on a par with previous2G, 3G, 4G - which everyone out there is saying it is not, that it is a different technology.

As for Erin, she just copied the article from something presented at the UN, she has not got a tech head on her and does not go into details. I gave the examples she gave. I do have a tech head and don't mind doing the research, but you'd have to do better than the 'all your examples are bs' because that just gets into a slagging match with no meat

I appreciate any arguments that say 5G is safe if they can hold water - bearing in mind they are still saying RoundUp is safe and it just got banned in France this week as a carcinogen...as for those who say it isn't they have to be accurate too, I spent that whole article showing you I don't believe most of what the Mercolas say, but if 5G is stronger and being rolled out in a way we can't escape then there's something to that
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MozMary Premium
here is an engineer explaining the basic difference in 1G, 2G, 3G, 4G, 5G

5G is much stronger and a different technology
https://www.quora.com/What-are-the-differences-between-1G-2G-3G-4G-and-5G

The questions we now have to ask are regarding the impact of that technology on humans and animals, and it's strength, and the 100% coverage of the planet.
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lesabre Premium
My goodness Mary one heck of a post. Thank you for sharing.
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MozMary Premium
Thanks for reading Michael, and thanks for the encouragement :)
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Marley2016 Premium
Mary,

You are such a fantastic writer you should cover it!
Seriously wow you manage to keep my attention
the whole way through this blog post just to see what
is coming next - good stuff girl ::))
Thanks for sharing,

Susan
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MozMary Premium
wow thanks for the encouraging words Susan! I wasn't sure anyone would make it to the end :)

I think I'll have to cover it, need to know the truth about this, the wireless technology we have is already harmful to people with weak immune systems or mitochondrial issues, I was unable to use it for a number of years myself so any step up at all to something stronger does mean a segment of the population will suffer...and with those satellites in place no escape!

They've hit us with pesticides and cancers skyrocketed and they are just beginning to take RoundUp off the market here in some countries in Europe but not North America, so how can we trust them!?!
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Marley2016 Premium
Mary,
I know that Round Up thing is just now hitting here in the
US and wow I am not liking the things I am hearing not
that I used it that much but still any use at all could have
an effect on any of us :(
Someone needs to get the word out with the 5G really I
have a cell phone but only because it is cheaper than
having a home landline and being older taking it with me
for safety always a good idea.
Usage wise I only use in the event I really need to not a
telephone gossip LOL
Susan
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MozMary Premium
in the US they use RoundUp as a dessicant on the wheat crop at harvesting time so it gets in any food that is not organic - and on other crops too, they are called 'RoundUp Ready', most people would be alarmed if they knew but they keep these things quiet!

I just recently started using android, had a real old nokia for emergencies since 2007, got this one as a gift or would just have replaced with another tiny nokia lol, I have to tether now with no landline so I'm going to find out the safest ways to do these things

apparently when carrying it we should have it in airplane mode, and I use the speaker when talking, I don't like talking on it much, they say we should get wired headsets for talking, mine nearly blew the ears off me !
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