Marketing Strategies The 3 Ingredients of a Successful Revolution don't include puppies and choccies
When High Profile Players get it Wrong
Today I was bombed by puppies and chocolate by Team Mercola, Joe Mercola and his partner Erin who own two of the top trending websites in the health niche and one of the biggest supplement companies out there, along with many other ventures. The H1 was on the public finally awakening to the dangers of 5G which got my interest peeked so I went into the newsletter where I suddenly found myself bombarded with so many sales pitches and cutie pie videos taken randomly from facebook that I knew I was in the wrong place but who can resist a goose cuddling an allegedly abadoned puppy, of course I clicked...
Beyond Click Bait
... but then I got what they were really selling and I had to click this pop up out of the way to find the puppy and by now I'm feeling mugged because no way on earth would I have come in to read this or click David Jockers!
**Do puppies and kittens work? Yes, but sort of in the same way mugging does!**
The thing is, over this side of the pond one other big group known for selling with kitten images on social media is Isis luring teenage British women out to become Jihadi brides! And that's not really an association I'd have thought team Mercola would be aiming for! Especially when one of the taglines for keto is 'revolution'!
The 3 Ingredients of Any Revolution?
Puppies, Chocolate, Keto | Keto Revolution
Kittens, Chocolate, Jihadi Brides | Isis Revolution
*Pics courtesy of British Telegraph, Independent, Mirror
Oh she did deliver on the goose story so it goes beyond click bait in that regard, though the small print that followed showed she didn't really know the goose story details at all except it was a free resource she was manipulating to sell keto, and after she whacked me over the head with keto she gave us another two 'cute' videos and some product placement for her book and 'lead generator', it's suddenly not so cute though.
*I'm also trying to comprehend their claim to be unlike any other health site in not asking for a dime or donations when she's hit me with a billion affiliate links already AND told me go buy her CBD chocolate and hasn't even delivered on the H1 lead story yet.
Why ask for donations to publicize info and educate the public?
Where did the 5G story go - well that's where it got sort of weird again. Now I'm finally getting some nuggets of information, think panning for gold in the wild west movies where there was a whole lot of gravel and a tiny glint of gold left in those pans!
And now the living daylights is being scared out of me reading things like:
- Elon Musk is set to launch the first 4,425 5G satellites in June 2019 and “blanket” the Earth with 5G, in breach of countless international treaties,and the CEOs of all the other companies, starting in just 20 weeks from now. Life on Earth needs your help now
- It is designed to deliver concentrated and focused electromagnetic radiation in excess of 100 times current levels in the same way as do directed energy weapons.
- Friends and acquaintances and their children in Vienna are already reporting the classic symptoms of EMR poisoning: nosebleeds, headaches, eye pains, chest pains, nausea, fatigue, vomiting, tinnitus, dizziness, flu-like symptoms, and cardiac pain. They also report a tight band around the head; pressure on the top of the head; short, stabbing pains around the body; and buzzing internal organs. Other biological effects such as tumours and dementia usually take longer to manifest, but in the case of 5G, which has never been tested for health or safety, who knows
If you google 5G you'll actually see it referred to as the '5G Revolution' at the top of the SERPs and they are trying to get peeps to sign a 5G space appeal
- But where are the puppies and the chocolate now?
- And why on earth ask for donations when we have an internet?!
Marketing Strategies Differ | Mastermind Groups vs Content Marketers
The mastermind groups use mostly paid for advertising, email lists, false sounding swipe copy, multi level expensive marketing groups that position them, they don't know how to rank naturally with content, SEO, organic, free traffic and the tools we use in here. In fact Erin's site had only 5k monthly visitors naturally last year despite being at it a number of years and having a celebrity boyfriend in Joe Mercola, until internal paid for politics positioned her via being invited to speak at every online health summit and skyrocketed her niche angle on doctor deaths, she's admitted that's the only thing has booster her traffic recently.
5k visitors a month inside WA with the tools and training, SEO and Content Marketing approach we have is actually a small number of visitors. Many sites I've seen over the years are hitting 40k unique monthly visitors, that's half a million unique visitors a year and many sites doing much more than that. Now THESE are the tools for a revolution!
The 20 week Traffic Challenge?
They say they have reached 30k people so far from 100 different countries - I'm not sure how long they have been at it but I think they've had a lot of time! - and they think they need money to reach many more...hmmmm...I don't think it's money they need, it's the right resources and training like here at WA. And they need to look in the right place, ie at content marketers / bloggers like us not Erin's email list with all it's link bombing and inward focus.
The power is with the bloggers who use Content Marketing, that's us folks!
I hadn't looked into 5G closely yet, anyone covering it in here? I do have a bunch of research on it if anyone is interested PM me.