Reconnecting...
Podcasting is so HOT right now. Here's why
You see that picture above? Podcasting is super hot right now because you're podcast DOES NOT need to look anything like that!
Here's what my podcast looks like...
Here are some epic reasons why podcasting is something you should seriously consider:
- You probably already create content online (just read it and you have a podcast... if you have YouTube just use the audio)
- You do not need to spend a penny to start a podcast
- Podcast is sooooooo undervalued and under-used right now (especially comapred to blogging or YouTube)
I have created a lot of content around this exact topic recently so I don't want to just repeat myself everywhere.
But here are some mind blowing stats that make you go... hmmm:
- 1.7 billion websites (in Oct 2019)
- Over 600 million blogs (in January 2019- over 31 million active bloggers in the USA alone!)
- Over 31 million YouTube channels (in January 2019)
- Only just 1 million Podcasts (in April 2020)
Now, you may be thinking... yeah but that's because everyone watches YouTube and Googles stuff.
Well, you are not wrong. But when you combine that with this chart, it may get your entrepreneurial spidey senses tingling...
Isn't it expensive, really hard to edit, record and publish content?
Nope!
Here is my personal tool cheatsheet that I use to do it all... it can be done for FREE amigo...
Microphone:
FREE version- use your phone headphones (they often have a microphone... it's better than your laptop mic!)
Don’t buy a stupid expensive one but get one that you know will help!...
ATR-2100 is what gets recommended all the time:
Just the microphone $79
Microphone with pop filter (stops the “P” noise being really loud) stand (defo needed) andheadphones (any headphones will do) $89
How to record:
FREE- Audacity is free and awesome, if you do an interview you can record for free on Zoom or Skype
I use Ecamm recorder for Mac users on Skype $39.95 (one time lifetime fee- records better quality on skype + video.... *cough great to repurpose content for YouTube too!*)
Software to edit:
Audacity (this one’s easy it’s free and awesome!)
Levelator (FREE! make sure the loudness is equal... drag the audio file in and it works its magic)
Auphonic (epic at making your podcast sound super pro-- it can even quiten music whilst you talk and gets rid of any background noises etc... just drag and drop files into there... 2 hours free a month)
Hosting:
FREE- Red Circle- new innovative and unlimted for free (I will change to this in Jan when my hosting year runs out with Podbean)
Podbean (cheapest and best unlimited plan before Red Circle $110 for the year and unlimited upload plan)
Lisbyn- don't bother ($5/ Month for 50Mb [one of my podcasts averages around 45Mb!]... or $15/ Monthfor 250Mb)
There are others I don't recommend too.
But why? It sounds like effort, What's in it for me?
You probably know that the people that have a unique edge or a way to stand out do the best online. If everyone at WA just tried to copy each other it wouldn't work. That's why it's recommended to choose your own niche, find your own affiliate opportunities and build great content that people love!
I thought a podcast would be a lot of work before I started it.
It really isn't.
If anything it's way easier than writing reviews and articles.
Making money from a podcast
You can't track things as well as YouTube and your website (like affiliate clicks etc.) but you create a real brand and build real meaningful relationships way more than on any other platform. You can also use show notes with affiliate links, the episode description with affiliate links and genuinely really help people.
Oh and you can get sponsors for your podcast. Check out how I made money from some random person messaging me to pay me!
Tons of small businesses or products would be happy to pay you $30-$1,000's per episode (it's very possible for brand new podcasts to get $100+ per month from a small business)
Wanna see why?
Guess how long people watch YouTube for?...
Some of the best YouTube channels get a 50-60% view duration (and often just a few minutes)...
Research by Uhuru
But how long do people listen to podcasts for?
The average length for ALL podcasts is 43 minutes... and 80% of people listen to almost all the episodes...
Check out the full epic infographic at Musicoomph
So there's only one question left...
When are you starting your podcast? What's holding you back if you haven't started yet?
Reply
People can simply upload an audio file and the AI transcribes it pretty well! More and more people are transcribing podcasts too
It's so much easier for me to write stuff. But I know that lots of people would rather listen to someone talk than sit down and read. So maybe it's time.
Thanks for the great info, and the pep talk. : )
Tracy
(i copied this from my comment below but it's valid)...
There are legit podcasts in the space, which is a great sign that it works and people want it... but you would only be competing with a handful of others rather than millions of websites!
#standout
Listen to a few of them and see if any of them mention sponsors. You can reach out to those sponsors and see if they are interested. Sweeten the deal with promotion on your website, email list, social media etc. and you'll be amazed at how a brand new podcast can generate dollar!
... if you already create content on your blog all you need to do is read it. That’s a podcast and it’s really not scary once you’ve done it twice, I promise!
Thanks again! I'll go see if I can find some of those gardening podcasts and have a listen.
There are tons of other ways you can do it (interviews, Q&A's, roundtables, just a chat) but at least that gives you ongoing content (that you do already) that people will be looking for. Let me know if you have any other questions about it
I do live audio up until COVID so I always carry headphones, however, I picked up a new set for 30 bucks. So I have backups, I wanted to keep the one kit as it was and have headphones with my mobile recording rig.
I have ideas I wrote down, now to research and get this new plan into actions. Seeing this post just speaks so loudly to me, great timing MIke.
Now I am just getting past the tech tard problem. Lol.
Thanks much, this is really inspiring. I moved in early February and some days it feels like my neighbours are in my apartment:-). Whenever I think of a Podcasting, I get stuck with the surround sound challenges.
I'll bookmark - I trust something will emerge to assist.
Really appreciated.
Have you thought about starting one then?
