Podcasting is so HOT right now. Here's why
You see that picture above? Podcasting is super hot right now because you're podcast DOES NOT need to look anything like that!
Here's what my podcast looks like...
Here are some epic reasons why podcasting is something you should seriously consider:
- You probably already create content online (just read it and you have a podcast... if you have YouTube just use the audio)
- You do not need to spend a penny to start a podcast
- Podcast is sooooooo undervalued and under-used right now (especially comapred to blogging or YouTube)
I have created a lot of content around this exact topic recently so I don't want to just repeat myself everywhere.
But here are some mind blowing stats that make you go... hmmm:
- 1.7 billion websites (in Oct 2019)
- Over 600 million blogs (in January 2019- over 31 million active bloggers in the USA alone!)
- Over 31 million YouTube channels (in January 2019)
- Only just 1 million Podcasts (in April 2020)
Now, you may be thinking... yeah but that's because everyone watches YouTube and Googles stuff.
Well, you are not wrong. But when you combine that with this chart, it may get your entrepreneurial spidey senses tingling...
Isn't it expensive, really hard to edit, record and publish content?
Here is my personal tool cheatsheet that I use to do it all... it can be done for FREE amigo...
FREE version- use your phone headphones (they often have a microphone... it's better than your laptop mic!)
Don’t buy a stupid expensive one but get one that you know will help!...
ATR-2100 is what gets recommended all the time:
Just the microphone $79
Microphone with pop filter (stops the “P” noise being really loud) stand (defo needed) andheadphones (any headphones will do) $89
How to record:
FREE- Audacity is free and awesome, if you do an interview you can record for free on Zoom or Skype
I use Ecamm recorder for Mac users on Skype $39.95 (one time lifetime fee- records better quality on skype + video.... *cough great to repurpose content for YouTube too!*)
Software to edit:
Audacity (this one’s easy it’s free and awesome!)
Levelator (FREE! make sure the loudness is equal... drag the audio file in and it works its magic)
Auphonic (epic at making your podcast sound super pro-- it can even quiten music whilst you talk and gets rid of any background noises etc... just drag and drop files into there... 2 hours free a month)
FREE- Red Circle- new innovative and unlimted for free (I will change to this in Jan when my hosting year runs out with Podbean)
Podbean (cheapest and best unlimited plan before Red Circle $110 for the year and unlimited upload plan)
Lisbyn- don't bother ($5/ Month for 50Mb [one of my podcasts averages around 45Mb!]... or $15/ Monthfor 250Mb)
There are others I don't recommend too.
But why? It sounds like effort, What's in it for me?
You probably know that the people that have a unique edge or a way to stand out do the best online. If everyone at WA just tried to copy each other it wouldn't work. That's why it's recommended to choose your own niche, find your own affiliate opportunities and build great content that people love!
I thought a podcast would be a lot of work before I started it.
It really isn't.
If anything it's way easier than writing reviews and articles.
Making money from a podcast
You can't track things as well as YouTube and your website (like affiliate clicks etc.) but you create a real brand and build real meaningful relationships way more than on any other platform. You can also use show notes with affiliate links, the episode description with affiliate links and genuinely really help people.
Oh and you can get sponsors for your podcast. Check out how I made money from some random person messaging me to pay me!
Tons of small businesses or products would be happy to pay you $30-$1,000's per episode (it's very possible for brand new podcasts to get $100+ per month from a small business)
Wanna see why?
Guess how long people watch YouTube for?...
Some of the best YouTube channels get a 50-60% view duration (and often just a few minutes)...
Research by Uhuru
But how long do people listen to podcasts for?
The average length for ALL podcasts is 43 minutes... and 80% of people listen to almost all the episodes...
Check out the full epic infographic at Musicoomph
So there's only one question left...