PPC Campaigns When In Doubt Keep Going
Published on August 4, 2016
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
There are probably many situations where the best solution is to keep moving forward rather than standing still.
This it seems also applies to PPC, because I know many people do give up or see campaigns not working.
I spent (a bit of) the morning admiring Google AdWords, who I recently set the challenge of having to get clicks and searches to one of my posts, one that I'm finding hard to get traffic to even with a PPC campaign.
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After a few days of me manually trying different options and following some of Google's advice about adding keywords and changing campaigns etc. Google presented me this morning with 6 new ad groups (that it had written for me) each with 13 keywords for this one campaign. I had to laugh because I was thinking I'll just give up at this stage but this was a real eye opener, no you have to keep experimenting and learning.
So a bit like Wealthy Affiliate, with support and perseverance we can get there. It's not about immediate results it is about asking why and what do I do next, and most importantly not giving up, just keep going.
All the best,
Marie
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