Best writing tip I've had so far

bymarkos84uk

292 followers

7 years ago

I stumbled across an article online, and it gave a great tip about writing believeable and readable content.

The writer said they started every marketing email or blog post with

"Hi Philip"

Philip was this guys brother-in-law, and he wrote the blog or email like he was typing an email directly to him about the interest he had, but by starting with "Hi Philip" it put his mindset like he was typing to him, which then made his email read more like a conversation.

His brother-in-law Philip allededly commented about the email saying it was like he was typing to him personally, the fact that Philip hadn't mentioned this particular topic in conversation with the writer was the only reason he knew it was a marketing email.

I've tried this and it seems to have an effect. I even tried it with this blog post! Ha. I've found myself deleting a sentence thinking "I wouldn't type like that to Philip" or whoever.

Write like you're typing to just one person is the moral I guess.

Anyway, I can't take credit for this tip, but I thought it was too good not to share with you.

Happy writing and don't forget to delete "Hi Philip" when you're done or that'll be just weird.

Mark