Best writing tip I've had so far
Published on August 30, 2018
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
I stumbled across an article online, and it gave a great tip about writing believeable and readable content.
The writer said they started every marketing email or blog post with
"Hi Philip"
Philip was this guys brother-in-law, and he wrote the blog or email like he was typing an email directly to him about the interest he had, but by starting with "Hi Philip" it put his mindset like he was typing to him, which then made his email read more like a conversation.
Ready to put this into action?
Start your free journey today — no credit card required.
His brother-in-law Philip allededly commented about the email saying it was like he was typing to him personally, the fact that Philip hadn't mentioned this particular topic in conversation with the writer was the only reason he knew it was a marketing email.
I've tried this and it seems to have an effect. I even tried it with this blog post! Ha. I've found myself deleting a sentence thinking "I wouldn't type like that to Philip" or whoever.
Write like you're typing to just one person is the moral I guess.
Anyway, I can't take credit for this tip, but I thought it was too good not to share with you.
Happy writing and don't forget to delete "Hi Philip" when you're done or that'll be just weird.
Mark
Share this insight
This conversation is happening inside the community.
Join free to continue it.The Internet Changed. Now It Is Time to Build Differently.
If this article resonated, the next step is learning how to apply it. Inside Wealthy Affiliate, we break this down into practical steps you can use to build a real online business.
No credit card. Instant access.