To Sell Or Not To Sell? - Day 8

30 Days To Crush Email Marketing!

Day 8

To Sell or Not To Sell?

Hello people, I hope you have had an enjoyable weekend...I am writing this post really late today as I have been out with my kids for the day.

Welcome to Day 8 of my 30 Day Email Marketing Challenge...and the topic I want to talk about today is quite a contentious and awkward one...

Do you think it's right to start selling to your email list immediately???

There are some experienced marketers who will tell you that it is a mistake to start selling to your subscribers to fast as you need to create that relationship first and wow your readers with lots of free content before you can consider asking them to buy something.

Others will tell you that it is one of the biggest mistakes not to start making offers to your readers from day one!

So who is right and who is wrong?

To be honest, neither of them are...because each list is different, each audience is different, each niche is different and each business owner is different.

I have always fallen into the wait camp...but I can also see the necessity to get your subscribers used to buying from you as soon as possible.

Yes, you certainly have to build that trust and establish your expertise but you also want to install the behaviour in your subscribers of opening their wallet to buy from you :)

Just because I don't do it immediately ..there is nothing wrong with making an immediate offer and asking for the sale from a new subscriber. But in order to do so you need to make sure it’s an offer that’s low in price and of fantastic value to your reader!

It would definitely help if it was a “no-brainer” of an offer. I'd recommend something that’s closely related to your opt-in offer.

What ever approach you take..the next vitally important thing to do is get into the habit of making offers regularly. Mix your content with an offer. You can share a tip and mention that a particular tool or info product may be helpful. Answer questions and link to products and services you have used. Write a review of your favourite application or software.

Will your readers reject and resent being sold to in your emails?

Do it wrong....and they most certainly will.

This is something that every marketer has to gauge for themselves...always remember that you’re there to provide value to your readers and this value will include finding or creating the tools and products that they need. Going out and finding a great deal for something they need can be of great value to them. Do this right and it will result in them looking forward to the offers you will be emailing to them.

My number one piece of advice is don’t ever feel bad about selling! If you do, more often than not it will come across in your emails and trust me when I tell you that your customers will resent you for it.

Always take good care of your readers. Don’t promote any old rubbish. Try and get into the habit of vetting the products yourself before promoting them to your list. Ensure they're a good fit and something that your readers genuinely need. And all of this comes with...you know what I'm going to say....yes practice!

If you have any doubts about a product...don't mess around...skip it!

I think that is enough for one night...I hope you have found this post of value.

As always, I welcome your comments and feedback below.

Do you need a content strategy for your marketing campaign?...join me tomorrow and find out.

I'll leave you with today's thought...albeit a night thought :)

Have a fantastic Sunday Evening!

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