Slow and Steady: Winning Strategy
I've been getting a lot of questions lately like: How's your traffic? How many sales have you made?
I've also been seeing a lot of posts with individual's revenue statements from August. I am inspired to see such success is out there and those posts work as great barometers for what is possible with long term work and growth!
However, from several members that I talk to, there is an idea that with any website, even mine in a niche that is pretty competitive (health and wellness), I should be seeing sales quickly.
I'm here to tell you, that's not how it works. And that's not my strategy.
What is my strategy? Slow and steady wins the race. Not that this is a race, but more a marker against expectations.
I have not made any sales in the 2 weeks that my site has been live and indexed on google. And by the way, I'm not freaking out about this. Actually, I'm really excited about my progress so far! I'm sharing on social media, but not going crazy with it. I don't have an email marketing strategy in place. That will come later. Read my post on email marketing for newbies if you want more info.
How am I measuring this slow and steady strategy?
- Posts: 2-3 a week of high quality content, longer posts that will index well
- Traffic: increasing my traffic from 20 people a day (yes it's that low now) to 100 people a day.
- Average site ranking (google to begin with): Jaaxy scores my site at an average of 30.3 now, in the next month (with approximately 8-12 more posts), I'm aiming for position 20.
- Average time spent on page: Right now my average time on page is approx 4 minutes. I'm creating longer, more engaging, more media rich content to increase that average to 6 mintues.
- Clicks through to affiliate links (regardless of sales at this point): I'm using Amazon as my benchmark and want to increase my average daily clicks to 40+ daily. It will show me if I'm promoting products that are hitting the right spot with my niche. If not, I'll adjust.
- Decreasing Bounce Rate: Taking it from 60% that I'm at now and making it closer to 40% in 1-2 months. How? key word content, longer more engaging posts.
Moral of the story?
It's not about sales in your first few months. Consider your first site as a science experiment. Try things. Test out strategies and new tactics, new keywords. See what resonates, see what give you results and build on that. There is a ton of great training on WA, use it. But don't feel like you have to take it all in at one time.
I've completed the basic training and now working my way through Dylan's training, which has been excellent. From there, he refers to some additional training that I will do.
Again, just see what happens. And have fun with this. The reason that most of us are here is that we want to earn some income by talking about something we like, right?! So stop taking the fun out of what you like to talk about. Talk about what lights you up, measure your results, and take baby steps in the right direction. Don't get hung up on sales in your first couple of months. Sales will come if you put the right foundation in place.
I hope this resonates with others out there who feel like this is a huge new world and are struggling to try and make it happen all at once. News flash, you WON'T make it happen all at once. So take some stress off yourself and enjoy the ride!
Best wishe for your success!