Slow and Steady: Winning Strategy

Last Update: September 13, 2018

I've been getting a lot of questions lately like: How's your traffic? How many sales have you made?

I've also been seeing a lot of posts with individual's revenue statements from August. I am inspired to see such success is out there and those posts work as great barometers for what is possible with long term work and growth!

However, from several members that I talk to, there is an idea that with any website, even mine in a niche that is pretty competitive (health and wellness), I should be seeing sales quickly.

I'm here to tell you, that's not how it works. And that's not my strategy.

What is my strategy? Slow and steady wins the race. Not that this is a race, but more a marker against expectations.

I have not made any sales in the 2 weeks that my site has been live and indexed on google. And by the way, I'm not freaking out about this. Actually, I'm really excited about my progress so far! I'm sharing on social media, but not going crazy with it. I don't have an email marketing strategy in place. That will come later. Read my post on email marketing for newbies if you want more info.

https://my.wealthyaffiliate.com/lottie17/blog/email-marketin...

How am I measuring this slow and steady strategy?

  • Posts: 2-3 a week of high quality content, longer posts that will index well
  • Traffic: increasing my traffic from 20 people a day (yes it's that low now) to 100 people a day.
  • Average site ranking (google to begin with): Jaaxy scores my site at an average of 30.3 now, in the next month (with approximately 8-12 more posts), I'm aiming for position 20.
  • Average time spent on page: Right now my average time on page is approx 4 minutes. I'm creating longer, more engaging, more media rich content to increase that average to 6 mintues.
  • Clicks through to affiliate links (regardless of sales at this point): I'm using Amazon as my benchmark and want to increase my average daily clicks to 40+ daily. It will show me if I'm promoting products that are hitting the right spot with my niche. If not, I'll adjust.
  • Decreasing Bounce Rate: Taking it from 60% that I'm at now and making it closer to 40% in 1-2 months. How? key word content, longer more engaging posts.

Moral of the story?

It's not about sales in your first few months. Consider your first site as a science experiment. Try things. Test out strategies and new tactics, new keywords. See what resonates, see what give you results and build on that. There is a ton of great training on WA, use it. But don't feel like you have to take it all in at one time.

I've completed the basic training and now working my way through Dylan's training, which has been excellent. From there, he refers to some additional training that I will do.

https://my.wealthyaffiliate.com/training/how-to-create-a-6-f...

Again, just see what happens. And have fun with this. The reason that most of us are here is that we want to earn some income by talking about something we like, right?! So stop taking the fun out of what you like to talk about. Talk about what lights you up, measure your results, and take baby steps in the right direction. Don't get hung up on sales in your first couple of months. Sales will come if you put the right foundation in place.

I hope this resonates with others out there who feel like this is a huge new world and are struggling to try and make it happen all at once. News flash, you WON'T make it happen all at once. So take some stress off yourself and enjoy the ride!


Best wishe for your success!

Christina

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kpercival55 Premium
Thanks Christina !
I’m following a similar strategy since I still have a job that interferes with my time in WA. I don’t want to put so much pressure on myself that it takes the enjoyment out of it, because right now I’m loving every minute and just trying to be a sponge with all the knowledge available.
I’m happy with my first site but have purchased domain names for my next two sites and know they can be even better.
You are right when you said this will be especially helpful to new folks who are stressed about not being good enough or fast enough. No matter what your pace IT’S OK!
Congratulations on your progress and I look forward to hearing more about your success!
KyleAnn
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lottie17 Premium
Thanks KyleAnn!

I totally agree that it should be a fun process and not something where we put a ton of pressure on ourselves to make money right away! Especially for those just starting out.

I'm so excited to hear that you have your next two domains and can't wait to see what they hold in store! I'm sure with everything you have learned from your first site, they will be amazing!

Best Wishes,
Christnia
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firstlearn Premium
A very encouraging post Christina. It allows people to see that not everybody works at the same pace. To me, quality is far more important than quantity.

Derek
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lottie17 Premium
Hi Derek! Agreed! I’m not in this for a get rick quick and I know others here feel the same. Sometime we need a little reality check that laying a good foundation takes time, maybe even months, but it’s worth it!
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MKearns Premium
Speed it up for a day Christina. See if it makes a difference!
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lottie17 Premium
What do you suggest for speeding it up for a day? I’m open to trying and seeing what happens but generally happy with my strategy. Thanks!
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MontanaTeal Premium
Love this! How do you see your site ranking in jaxxy? Wishing you great success in building your site. This sounds like a great plan!
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lottie17 Premium
Thanks! In the Jaaxy dashboard, that the top menu, you will see an option called site ranking. You can click on that and enter in your post urls to do a search. It’s very helpful in addition to google analytics!
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Willboy Premium
well said. hopefully the new comers will listen to your and those to encourage to keep on.
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lottie17 Premium
Thank you! I hope so. It can be easy to get discouraged in the world of "make money fast" but this has the potential to be some much greater than that!!
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Willboy Premium
what wealth affiliate offered only in knowledge is worth the monthly membership fee. This knowledge is a workout for the brains. I pay as much for a gym membership to workout my body. Now I can workout my brains also.
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Willboy Premium
does anybody in the wealth affiliate community know about crowfunding? I like to learn more about it.
Thank You
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lottie17 Premium
I think that’s a great way to keep it in perspective! You should seriously write a blog post about that!
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lottie17 Premium
I don’t have any experience in crowdfunding. You should ask that question to the general community or do a search and see if there is a training.
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Willboy Premium
thank you. I am new comer. that is good information. Like Spark from star trek "may you live a long and prosperous life".
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lottie17 Premium
And same to you!
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