Create a Family of Loyal Customers

You have taken advantage of a special price promotion which will last a year. When that year is up, you will then be paying regular rates. A few months later, you receive another promotion and make contact with the company to take advantage of it only to be told it’s for new customers only.

That may be good marketing but it isn’t taking care of the already loyal customer. If they get a promotion from another company, don’t think they won’t accept.

In order to gain loyalty from your customers, you must first be loyal to them.

Do you know that ONE loyal customer is worth $10,000 in advertising? It’s true. A customer who is loyal to you is also satisfied with your service or product. They will tell approximately 10 other people about your company.

A dissatisfied customer, on the other hand, will tell everyone they know about your company. All in a negative light.

If you offer your loyal customer a “special thank you” for supporting your business. Give them something of value to them and they will remain loyal.

Give them nothing, they will be more than happy to take the promotion they receive from the next company.

You can lose customers just as fast as you have gained them. Sure, go after new business. That’s important. But never forget about showing loyalty to your existing customers.

Do that, and they will remain loyal. More than likely, even if they are offered a sweeter deal with another business, they will remember your loyalty toward them and remain loyal to you.

One good approach to retaining customer’s loyalty is by matching the offer they received from "xyz" company for a set period of time. You may not think you can afford this approach but a happy customer will inadvertently get you more customers. Word of mouth will spread like wildfire.

If your service is blogging about something important to them, they will come back again and again. They will trust you and as a result, they will remain loyal. That’s why it is so important to reply to every comment. If you don’t do that, your reader will not feel you are being loyal or even care about them and you stand a good chance of losing them.