Harness the Power of Multi-Media

Last Update: October 05, 2014

As content creators looking for optimum search engine optimization, we often focus on the written word. While this is obviously necessary, and very important, we need to work on diversifying our content strategy.

The statistics speak for themselves regarding content. The more high quality content you can create, the better off you will be.

Diversification is a fundamental strategy for several reasons.

  1. It allows your content to appeal to many different users. Some people prefer to read, while others want to see something, and others still might want to listen in. Each of us have preferences for how we learn best and we should create content that caters to as many people as possible.
  2. Mixing it up also allows your content to be more easily visible on various platforms. Your written content goes well on your blog. Videos add exposure to YouTube (now the the 3rd largest search engine), and podcasts work well with popular content aggregators like iTunes and TuneIn.
  3. Finally, some content is more effectively shared than others. People are more likely to share an image, infographic, or video. And we all know that sharing is huge for generating traffic and interest.
While text is great, you should also consider incorporating other forms of media into your content schedule to maximize your exposure and generate more interest in your brand. Just be sure to make sure your content is as good as you can possible make it, and the traffic will take care of itself.
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CarlaIves Premium
Mixing it up is a great tip, Levy. Thanks for posting!
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LeviSteier Premium
Thanks Carla!
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JewelCarol Premium
Thanks for sharing. :) It is true we not only need contents for our sites, we need high quality contents ... :)
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LeviSteier Premium
Very true! Thanks for commenting.
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mlshands Premium
I have thought about adding video one day but not yet to that point. It is one of my future goals :)
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LeviSteier Premium
Awesome goal to have! It can really pay off. Thanks for reading and taking the time to comment.
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VitaliyG Premium
Totally agree my friend. I make YouTube videos here and there and I can say from personal experience, it totally helps boost rankings and gain a new following.
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LeviSteier Premium
Thanks for reading Vitaliy. Absolutely. Video is important for many reasons, and Google definitely loves Google (e.g. - YouTube).
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