Lower Conversion But Better Targeted I Think

Last Update: April 01, 2019

Like a lot of people I promote the WA, and one of my marketing strategies is building my mailing list - but there's one thing that kind of nagged at me so I made this change.

My lead magnet is a video, and in this new video like in the old one I mention that they can check out the WA absolutely free with no payment information required.

But now I also mention there is a premium level that unlocks more powerful advanced tools, trainings and resources. But they don't have to move up to the premium level if you don't want to.

I did this because I want to be totally upfront with everyone - so they can come to the WA knowing that the free stuff is there so they can check things out for themselves. And if they want to advance their business, they have that option.

One thing I have come to know, there are a lot of tire kickers out there, especially in the MMO niche. Many people are still looking for the easy way, and when they come here, they get the reality check that there is no free ride, there is no "easy way" to build an online business.

Yes there are steps, but you have to be willing to work those steps. And if you're not willing to put in the work, my personal feelings are, don't bother with trying to build an online business.

So sure I may get fewer referrals, but I believe the ones I get from this point on will be better informed, and for me that's always a good thing.

I would love your thoughts on this addition I added to my video.

Thanks in advance and as always I believe in you.
Leo

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jjrieck Premium
Good strategy Leo, I am in total agreement with you. Honesty about the amount of work and offering to personally help, will make people feel safer about what they are getting into. When they try it free for 1 week and see that you really are being truthful, they will be hooked and tell all their friends. All the best on your sites and I wish you continued success for your online businesses.
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leoemery Premium
I feel better going this way, it gives people more information to make a better decision.

All the best to you as well
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Hudson Premium
Hi Leo, I think you are absolutely correct in the change you have made. I do the same because as you say this kind of pre qualifies those that do sign up. I think also offering personal help when they sign up might help your number of referrals as well.
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leoemery Premium
Yeah it feels better this way, I also mention one-on-one support from me in the video.
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PMindra Premium
Hi, Leo.
I have seen so much on the Internet that leads people to believe that "Wealthy Affiliate is the best way to make money online."

This is simply not correct and totally misleading.

Wealthy Affiliate is however "The best place to 'Learn' how to make money online."

Huge difference.

I've always believed in letting people know the reality of lots of work and long term dedication.

Thanks for sharing.

Paul from Canada.
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leoemery Premium
Very true, big difference - in my video I say that the WA is the best place to learn how to how to make money online as an affiliate marketer.
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PMindra Premium
And that is the way it should be, Leo.

Wishing you a glorious day.

Paul.
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RosanaHart Premium
I registered a domain for the MMO world this morning and was thinking about what I'd say. Bingo, here you are with good advice... which of course I'll do in my own way!
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leoemery Premium
Yeah this feels better adding this
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Wdcope Premium
Being honest with the process and themselves us a great quality of yours, and adds value to the video even more. I have never glossed over the hard work and determination needed, and you get the strongest members and referrals.
Very good Leo.
Take care,
Bill
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leoemery Premium
Yep, I want people to come here with their eyes wide open
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kmer6 Premium
I totally agree with you, Leo. There’s no free ride and by being honest up front not only allows you to sleep better at night, but it separates the procrastinators from the serious business builders.
To Your Success.
Ken
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leoemery Premium
Yep, it feels much better
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BenjisDad Premium
Very effective. It's EXACTLY how I market it and I convert pretty well.
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leoemery Premium
Good to know,
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AHost-Madsen Premium
I think it is a wonderful attribute to the pay it forward aspect of our community that you are upfront and honest with them. If they are really serious about success, they will see the value in paying the small monthly fee for the large amount of training and resources a Premium membership provides.
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leoemery Premium
So true if they are serious they will see the value.
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RuthlynB Premium
Hi, Leo, I tend to do that too and also mention what they receive with a free membership. I also mention that success is not overnight.
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leoemery Premium
Thanks
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RKingsley Premium
Setting expectations is always important for long term customer relationships, whether you are in traditional sales or digital marketing. It's also one of the aspects of sales that requires the most finesse - please keep us updated if you notice a difference in referral acquisition vs retention!
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leoemery Premium
I will, I'm looking forward to seeing the data
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Claudiojuan Premium
Leo is what I would do, it's perfect.
Claudio
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leoemery Premium
Thanks
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FKelso Premium
I agree with you. People want to know up front what the future will cost if they continue. I tried a couple of affiliate marketing companies before finding WA, and the last one I tried sounded like it would be good and also affordable. But once you got into it a bit, they wanted big payments to move forward. Yes, tell them what to expect. You might make a little chart with the monthly fee, the six-month fee and the annual fee. Since those amounts figure out to less per month, people might like to know that up front as well.
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leoemery Premium
I've completed the video so no chart for pricing, I see how this video does first
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TeamIceCream Premium
Hi Leo
Fully agree with you - no use to spend time on tire kickers! It boils down to the same thing, when Kyle teaches us to use keywords that show buying intend, rather than targeting people who are just information gathering. Well done, you are moving in the right direction! ;-)
Sharlee (Chocolate IceCream)
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leoemery Premium
Thank you
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CandP Premium
Hi Leo. We agree completely. It doesn't benefit anyone to have people joining WA in the mistaken belief that they are going to make a ton of money on the free membership. We go so far as to say that the free membership should be considered simply as a risk-free opportunity to check the program out and decide if it's going to be a good fit.
Colette and Philip
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leoemery Premium
I like how you state it about the free membership
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JeffreyBrown Premium
Makes perfect sense to me--thanks for posting!

Jeff
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leoemery Premium
You're welcome
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CherylK Premium
I think it's absolutely the right thing to do, Leo.
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leoemery Premium
Thanks, I feel better that I added it
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