Lower Conversion But Better Targeted I Think
Like a lot of people I promote the WA, and one of my marketing strategies is building my mailing list - but there's one thing that kind of nagged at me so I made this change.
My lead magnet is a video, and in this new video like in the old one I mention that they can check out the WA absolutely free with no payment information required.
But now I also mention there is a premium level that unlocks more powerful advanced tools, trainings and resources. But they don't have to move up to the premium level if you don't want to.
I did this because I want to be totally upfront with everyone - so they can come to the WA knowing that the free stuff is there so they can check things out for themselves. And if they want to advance their business, they have that option.
One thing I have come to know, there are a lot of tire kickers out there, especially in the MMO niche. Many people are still looking for the easy way, and when they come here, they get the reality check that there is no free ride, there is no "easy way" to build an online business.
Yes there are steps, but you have to be willing to work those steps. And if you're not willing to put in the work, my personal feelings are, don't bother with trying to build an online business.
So sure I may get fewer referrals, but I believe the ones I get from this point on will be better informed, and for me that's always a good thing.
I would love your thoughts on this addition I added to my video.
Thanks in advance and as always I believe in you.