Jaaxy v Long Tail Pro - Let the fight begin!
Since being here at WA I have always used Jaxxy as my keyword tool of choice but this morning I decided to cancel it.
Before I go any further, I'd just like to point out to people that don't know me that I am by no means an expert. I've been here at WA for over a year in total and messed around with a different couple of niches and local marketing before finally settling on Bootcamp. I've been progressing through Bootcamp for about 6 weeks now and probably have around 6 pages and 8 posts on my site.
I used Jaaxy to find to find keywords for this content and already I have rankings on pages 1, 2, 3 and 4 on Google for various search terms, some of which are related search terms that don't receive much traffic but hey, my site is very young and I have next to no content in the grand scheme of things.
Long Tail Pro
For anyone who's never heard of Long tail Pro (or LTP for short) it's a keyword tool that uses different metrics to Jaaxy or the WA keyword tool.
Instead of using QSR as a competition metric, it will use data such as the authority of the website, the page authority of the actual page that's ranking on page 1 for the chosen keyword and a few other metrics such as whether the keyword is in the site's title and URL etc. Jaaxy mainly focuses on the number of competing pages for a given search term.
So Why did I change to LTP?
I actually purchased LTP before joining WA and never really used it. Recently, I've noticed that a few members here at WA that I follow and respect actually use Long Tail Pro to conduct keyword research because of the metrics I mention above so I thought I'd give it a try.
How it went
My website is a 'beginners guide to website marketing' for complete newbies and small business owners who are looking to build a site and get found online.
A lot of the material I'll be covering will obviously be quite competitive and thought I LTP would make life a little easier.
It's now 11:58 am here in the UK, I turned my laptop on over three and a half hours ago to do some keyword research before writing my next posts and fired up LTP. So far I haven't written a single word.
Why is this?
Simple, I have spent the whole morning worrying that my keywords are too competitive based on Long Tail Pro's results and been digging into the search results and attempting to analyse the results. The lower competition keywords are spitting back virtually no search volume.
Jaaxy results show that these are a lot easier to rank for than what LTP is showing me.
So what's answer?
Many of the more experienced members here may say that the LTP results are what should be payed attention to and to keep digging to find the right traffic / competition balance.
What I will actually be doing is going back to Jaaxy, begging for forgiveness, and pleading with them to take me back.
No, I'm not crazy, I intend to build out this one website for the foreseeable future and it will be my only focus. Over time I hope to develop some kind of authority in the search engines.
If I continue to use Long tail pro then I'll never write any new content, I'll be for too busy worrying about my competition and too scared to go up against them.
I can definitely see the attraction of Long Tail Pro especially for smaller niche sites but It's not for me.
By going back to Jaaxy, I'll use my keyword findings to create 3 (soon to be 4) high quality, in depth posts per week,I'll be combining keyword phrases and using related search terms as I've done previously to build on my early ranking successes.
"Watch out competition, it may not be today, or even tomorrow, but one day I'm coming for you"
Let the keyword competition debate begin!