What do bloggers do with Press Releases?
Heya Everyone
I'm getting an increasing number of press releases in my email inbox every week.
So far I haven't acted on any of them as I'm really not sure what to do with them.
What do bloggers do with Press Releases?
- Is there value in publishing a press release on your site?
- Do you have to repurpose the content to avoid duplicate content penalties.
- Or would you send it to your mailing list?
Any ideas and advice welcome. Clueless on this one.
To Your Success
UPDATE:
Asked and Answered...
In case you miss this awesome answer from Robert-A below, here it is....
Robert-A Premium Ambassador
If I received Press Release I would incorporate individual ones into a relevant post or a Newsletter now and again as a source of further info (external links).
Google likes this sort of thing and it will help your rank.
However I would not repeat them word for word within a post.
All people really need is the link to the original Press Release.
You could also think about having your own RSS Feed.
Another great way to spread the 'Word'.
There's also no harm in having your own Press Release and it doesn't have to cost you money as there are free sites.
THANK YOU SO MUCH ROBERT!
Recent Comments
19
Hum.. That was an interesting question and I wanted to know the answer. Looks like no one answered you. So sorry.
Tried and True
Elaine
Hi Elaine, I got a fabulous answer from Robert-A and have now updated my post accordingly.
Thats strange. They are the wrong format for a blog post, right? I wouldnt post it on my blog. Maybe someone owned your url before who offered a distribution service and didnt re-register it? Id love to hear what others think.
Hi Tiffany, nope- no-one owned my domain before. I'm getting local press releases on a .com, probably because I've blogged on SA Mom Blogs a couple of times.
I hope Robert-A will jump in here. I seem to recall that he is a huge fan of press releases! Alanna
Aah, interesting, Alanna. If he doesn't, I'll ask him directly. Thanks for letting me know.
Just send you post ural to RoberA and he will answer it right here it would be interesting subject to hear about.
Linda
good work Lauren this information will help others, Robert always comes through for me and I am glad he did for you. and others that have the same question.
Always a better way
Linda
See more comments
Hello Again Lauren.
Managed to find you and your question.
I'm thinking you must have an RSS feed, am I correct?
Anyway I would delete those Press Releases.
I'm almost positive there's a box to tick/untick in your wordpress for this.
Yes there is great value in having your own Press Release and you don't have to do it through your own site.
Read my blog on it (published a year and more ago but still relevant) Use A Press Release For Free Traffic Hope this will be the info you are looking for.
Enjoy your Thursday.
Robert
Hi Robert
Thanks so much for your detailed reply.
This seems to be a question a number of people would love an answer to.
I popped over to have a look at your training, Thanks for that. Certainly an avenue I can look into.
However, my question was not about creating press releases but receiving them in my inbox. I don't think I have an RSS feed. These press releases aren't currently on my site.
These press releases have been sent to me by local companies, about current events parents/children might be interested in (pertains to my niche as a Mom Blogger). I can only assume they want me to spread the word somehow.
My question is, how can I use them? Should I use them in a blog post? Or perhaps in an email newsletter? Your thoughts?
If I received Press Release I would incorporate individual ones into a relevant post or a Newsletter now and again as a source of further info (external links).
Google likes this sort of thing and it will help your rank.
However I would not repeat them word for word within a post.
All people really need is the link to the original Press Release.
You could also think about having your own RSS Feed.
Another great way to spread the 'Word'.
There's also no harm in having your own Press Release and it doesn't have to cost you money as there are free sites.
Hope this is the info you want and if not then get back to me.
Robert
Aah, Thanks so much for clarifying, Robert. Much appreciated.
I will let the others know we have an awesome answer to this question.
I'll try work out what an RSS Feed is... soon.
Really appreciate you coming back to help me out with this one.
Now... to work out how to make your comment a featured comment...
https://tinyurl.com/urrssfeed