What do bloggers do with Press Releases?

Last Update: April 26, 2018

Heya Everyone

I'm getting an increasing number of press releases in my email inbox every week.

So far I haven't acted on any of them as I'm really not sure what to do with them.

What do bloggers do with Press Releases?

  • Is there value in publishing a press release on your site?
  • Do you have to repurpose the content to avoid duplicate content penalties.
  • Or would you send it to your mailing list?

Any ideas and advice welcome. Clueless on this one.

To Your Success


UPDATE:

Asked and Answered...

In case you miss this awesome answer from Robert-A below, here it is....

Robert-A Premium Ambassador

If I received Press Release I would incorporate individual ones into a relevant post or a Newsletter now and again as a source of further info (external links).

Google likes this sort of thing and it will help your rank.

However I would not repeat them word for word within a post.
All people really need is the link to the original Press Release.

You could also think about having your own RSS Feed.
Another great way to spread the 'Word'.

There's also no harm in having your own Press Release and it doesn't have to cost you money as there are free sites.

THANK YOU SO MUCH ROBERT!

Join the Discussion
Write something…
Recent messages
Robert-A Premium
Hello Again Lauren.
Managed to find you and your question.

I'm thinking you must have an RSS feed, am I correct?

Anyway I would delete those Press Releases.

I'm almost positive there's a box to tick/untick in your wordpress for this.

Yes there is great value in having your own Press Release and you don't have to do it through your own site.

Read my blog on it (published a year and more ago but still relevant) Hope this will be the info you are looking for.
Enjoy your Thursday.
Robert
Reply
laurenjean Premium
Hi Robert

Thanks so much for your detailed reply.

This seems to be a question a number of people would love an answer to.

I popped over to have a look at your training, Thanks for that. Certainly an avenue I can look into.

However, my question was not about creating press releases but receiving them in my inbox. I don't think I have an RSS feed. These press releases aren't currently on my site.

These press releases have been sent to me by local companies, about current events parents/children might be interested in (pertains to my niche as a Mom Blogger). I can only assume they want me to spread the word somehow.

My question is, how can I use them? Should I use them in a blog post? Or perhaps in an email newsletter? Your thoughts?
Reply
Robert-A Premium
If I received Press Release I would incorporate individual ones into a relevant post or a Newsletter now and again as a source of further info (external links).

Google likes this sort of thing and it will help your rank.

However I would not repeat them word for word within a post.
All people really need is the link to the original Press Release.

You could also think about having your own RSS Feed.
Another great way to spread the 'Word'.

There's also no harm in having your own Press Release and it doesn't have to cost you money as there are free sites.

Hope this is the info you want and if not then get back to me.
Robert
Reply
laurenjean Premium
Aah, Thanks so much for clarifying, Robert. Much appreciated.

I will let the others know we have an awesome answer to this question.

I'll try work out what an RSS Feed is... soon.

Really appreciate you coming back to help me out with this one.

Now... to work out how to make your comment a featured comment...
Reply
ElaineSmith1 Premium
Hum.. That was an interesting question and I wanted to know the answer. Looks like no one answered you. So sorry.

Tried and True

Elaine
Reply
laurenjean Premium
No probs, Elaine. I'll notify you if I get a good answer from anyone.
Reply
laurenjean Premium
Hi Elaine, I got a fabulous answer from Robert-A and have now updated my post accordingly.
Reply
buking5 Premium
This is an important question
i will be waiting for answers as well
thanks for asking...
Reply
laurenjean Premium
Hi Chibueze, will let you know if I get a good answer from anyone.
Reply
laurenjean Premium
Hi Chibueze, asked and answered by Robert-A. Please see my update or his answer above.
Reply
TDomena Premium
Thats strange. They are the wrong format for a blog post, right? I wouldnt post it on my blog. Maybe someone owned your url before who offered a distribution service and didnt re-register it? Id love to hear what others think.
Reply
laurenjean Premium
Hi Tiffany, nope- no-one owned my domain before. I'm getting local press releases on a .com, probably because I've blogged on SA Mom Blogs a couple of times.
Reply
laurenjean Premium
Hi Tiffany, all sorted. Please see Robert-A's answer above.
Reply
emerald860 Premium
I hope Robert-A will jump in here. I seem to recall that he is a huge fan of press releases! Alanna
Reply
laurenjean Premium
Aah, interesting, Alanna. If he doesn't, I'll ask him directly. Thanks for letting me know.
Reply
LindaF Premium
Just send you post ural to RoberA and he will answer it right here it would be interesting subject to hear about.
Linda
Reply
laurenjean Premium
Aah, Thanks Linda. I did so and Robert came through for me. Appreciate.
Reply
laurenjean Premium
Hi Alanna, Thanks again for this. Robert has answered beautifully.
Reply
LindaF Premium
good work Lauren this information will help others, Robert always comes through for me and I am glad he did for you. and others that have the same question.
Always a better way
Linda
Reply
bini14 Premium
Sorry Lauren, I am also clueless on this one.
I would also like to know others opinion on this.
Thanks for asking this question.
Bini
Reply
laurenjean Premium
Pleasure, Bini. Hopefully some of the more seasoned bloggers can answer.
Reply
laurenjean Premium
Hi Bini, update on this one... Robert-A had the answer and have now added it to my post.
Reply
bini14 Premium
Thanks, Lauren and special thanks to Robert-A. I will have to save this for future reference.
This is what I love about WA everyone here is so helpful. Thanks again.
Bini
Reply
Top