Your Reviews Are Your Content. They Are Your Brand.

Last Update: March 26, 2019

Grab a coffee and glass of water, this is going to be a long, thorough post on "reviews".

Today I want to touch on a topic that is very much "near and dear" to all authority bloggers, affiliate marketers, and up and coming marketers alike, REVIEWS.

There is a misconception these days about reviews as misinformation online continues to run prevalent across a breadth of industries. I want to help by offering some clarity in proper practices for reviewing products/services and hopefully offer you insights into the broader concept.

Almost all “authority sites” and branded bloggers will have a component of their websites and revenue model that stem from product/service recommendations. It is critical that you understand how to appropriately construct reviews, what the right and wrong approach to reviews is, and how to effectively integrate reviews into your business.

The first and most common question I get is...

Can You Review a Product Without Owning It?

The simple answer is YES. The longer answer is still yes, but there are some things that you should comprehend when you are constructing any review, whether you are an actually owner of the product or not.

People, in particular newcomers, have the tendency to a hit a roadblock when they realize they don’t have a budget to purchase every product/service they plan to review on their website. The reality to this is that some of the best reviews I have ever seen and the most comprehensive “help” style experience have been from people that haven’t purchased the product themselves.

Purchasing doesn’t mean you are “privy” to the product, privy to the intricacies of how the product works, nor does it mean that you understand the product weakness and where consumers are struggling/enjoying the product. Owning the product can give unique "hands on" insights, but it can sometimes create an illusionary product bias if you don't actively use the product, or don't understand it in a comprehensive way.

Act Like a NON Commission Salesperson.

I don’t like the word salesperson, simply because that is not what you are as an affiliate marketer, or a marketer in general. Marketers that try to sell you stuff are truly annoying. Marketers that HELP you and then make useful recommendations are my type of people!

You are a HELPER. You are helping people within your given niche or category and as a result, you are building trust with your audience. Once you have trust, you are going to have the ability to effectively and efficiently make product/service recommendations.

That is HOW you create a thriving and very successful business as an affiliate marketer.

A good example of this is Best Buy. They are non-commissioned employees and it shows. They steer you towards the product that will benefit you most, and most of the representatives are very knowledgeable and well versed in your area.

I was Best Buy the other day looking at televisions and the guy effectively told me 100 times more than I needed to know about TV’s, but also helped me get to a point where I felt comfortable to make a purchasing decision. He not only outlined the features of the televisions, but helped me understand the different qualities of the brands, their track records, their drawbacks, as well as he put the features into perspective in terms of their benefits.

Had the guy purchased and owned every TV? No. That would have cost him $100,000+ just to do his job. Many of the TV’s he was telling me about were “online only”, but he absolutely was still qualified to help me make a purchasing decision.

Compare this guy to a “commissioned” salesperson...which funny enough, was a competitor of Best Buy when they arrived in Canada (where I live). The most popular electronics “big box” company was called Future Shop. They had commissioned employees and I always hated going in there even for the simplest of electronics.

They knowingly would recommend the higher ticket items and bundle things into a purchase that you didn’t need. That is what I deem to be very unethical sales practices and that is something that is very much prevalent within the online space, in particular you see a lot of this within the “make money opportunity” and “weight loss” industries; marketers promoting products simply because they have high commissions, not because of their value.

Selling the Warranty. This is Where It Gets Unethical.

Many companies thrive on their "salespeople" selling bogus warranties. Most commissions salespeople will make the bulk of their commissions are warranties. Unfortunately, they don't make it apparent that all products come with a manufactures and all credit cards usually back purchases made on it. These commissioned salespeople earned upwards of 50% of any warranty, it was a cash grab for the salespeople and many of them used ruthless techniques to capture it.

**As an aside: Future Shop went out of business as they succumb to the competition (and filed for Chapter 11 bankruptcy). Coincidence? Or was this a result of the shady sales tactics?

Don’t act like the commissioned employee, selling whatever costs the most simply because you make the most and selling stuff that customer doesn’t need. That is the problem with much of the online world and a lot of the fake “positive” reviews (which I will be getting into).

As you progress and become an authority online, it will become easier to purchase products/services within your given space as “test products”. Likely you will be sought out by bigger agencies and companies to review their products (if they stand behind their product), or they will offer a free sample in the first place.

One thing you can do is test “demo” models and in a store, you can test demo models online, and you surely can do some incredibly detailed research online about a product or service to gain a lot of insight not just into the product features, the typical customer feedback, the pros/cons, and of course, share your own personal insights.

Surely, you can review products without owning them. In an ideal situation you would own every product and perform thorough and comprehensive research on that product, but there are circumstances where this isn't cost-efficient or at all necessary.

You can source your information and obtain product/service knowledge in several ways. There are many reviews on Amazon itself (if it is an Amazon product), within forums, other websites, product information, discussion boards, the actual product website, through videos on YouTube/Vimeo, and even advertisement and reviews within publications like newspapers and magazines that can be incredibly insightful.

You can leverage this information to offer thorough, informative, truthful, and a highly engaging review for your audience for just about any any niche.

It all comes down to doing your research and this is part of the process when writing any content, whether it be for a review or whether it is for a product/service or a generic sort of article.

The Scheme of False Positives.

This leads me into a pretty significant topic and one that is in line with my last example. False positive reviews.

As bad as any false "negative" review, is any false "positive" review. It is not OK to promote products or services in a positive light, in any industry, if you knowingly are aware the product is overpriced, is overcharging its customers, is low grade in comparison to other products in the space, or where people are being taken advantage of as customers.

If you do, you are an extension of the product itself and you are using customers as a PAWN for your own personal income.

If you are promoting a scam or scheme, you are an extension of that scam if you are actively promoting it in a positive light. Unfair and very much underhanded tactics. This is absolutely something that is taking place within the affiliate marketing industry, at a higher pace than ever.

You are seeing a lot of these scams (in particular in our industry) that are getting taken out by the FTC, and the authorities then go after the affiliates that were promoting those products. This is absolutely fair, and I would hope to see more of this moving forward.

When constructing any review, you want to be fair, be accurate, and make people your focus and helping them out. That is what we support, that is what we teach, and that is what those that are succeeding online (in any niche) with any sense of sustainability are doing.

There are many companies fighting against these false positives, and we feel an inherent responsibility as the leading affiliate marketing platform in the industry to do our part as well.

We have a big responsibility in the industry as a whole as we teach ethical marketing. We also teach people to accurately and insightfully review products/services (when they do reviews). We are actively combating false positives, which are an ongoing problem in the industry and you have many unscrupulous affiliate and network marketers promoting various scams for the purpose of making a buck (at the expense of a consumer).

We are not alone though. There are other companies actively working to combat fake positive reviews

  • Trust Pilot. Trust Pilot has been working to combat fake positive reviews, and wrote an article on this subject matter.
  • Amazon. Amazon sued sellers for buying fake reviews back in 2016, and there has been a big focus by retailers to prevent fake positive reviews since.
  • FTC. They are actively doing "claw backs" on affiliates that are misleading customers into MLM, pyramid schemes and misleading coaching schemes.

And those are just a few. There are 100's of other agencies and independent authority bloggers out there working to combat against these false positives. There is an inherent liability to you as an affiliate if you are promoting overpriced products, or companies that are not ethical in their marketing or claims, for the sake of generating revenue.

You are seeing high ticket and overpriced products/services being taken out by authorities and the affiliates (or participants if it is an MLM) are also responsible parties in the ethical or sometimes illegal activities. This will continue.

Lacking Insight or Proof.

As with any industry and being an authority within any niche, product/service reviews are likely going to be a component of your website. Like any industsry, there are some great products in the affiliate/internet marketing space, there are some not so great products.

Our hopes is that anyone would do some due diligence and if they were going to review any product. If a product is low quality and is truly taking advantage of people, as some are, there is nothing wrong with pointing this out. Unfortunately within the online world there are MANY people that have been scammed, ripped off and taken advantage of and I have literally worked personally with 100,000's of them over the years, so I have heard every sob story imaginable.

You have an obligation to your niche to provide them with insightful, truthful, information and to do so in a way that helps them make an educated decision. This level of help will create trust and will lead you to establishing yourself as a respected authority.

Fabricating a Review. Nope.

The first thing I want to acknowledge is that we don’t condone or support “false” reviews for the sake of “intent”. This could mean writing a review for the sake of promoting a product just for the sake of earning high commissions, or it could mean not promoting a product with a review that is nonfactual. It is not good.

All your reviews that you write within your given niche should be well researched, and well articulated...with of course a layer of personality or opinion which is how you are going to represent your brand.

Never falsify information for your own gain, this is incredibly unethical and not good. If you are writing a negative review, it is completely fine if you are using fact. If you are writing a negative review, with incorrect or false information about a company or person, then this can potentially get you in legal hot water.

Expert Reviews vs. Newbie Reviews

Is someone that has been around in an industry more qualified than a newcomer to offer a more insightful and useful review?

Not necessarily.

That may seem like sound logic at face value, but the problem is that many companies, brands, celebrities, and indie bloggers tend to monopolize on their positions of authority and trade “money” for “recommendations”.

It is an abuse of trust in my opinion.

You are just as qualified as a beginner or first time user of a product to review it, as someone is that has used 100 products in the industry. You have a unique perspective, you have unique insights and experiences to share, as do they. They are all valuable and can serve to be very insightful to the potential customer.

Your WORDS, Are Your BRAND.

One thing that you should always consider when creating ANY content, is that your words are your brand. They are things that will follow you wherever you go, and whether you have something good or bad to say about a product or service, it is the visitors that are the focus of everything you do.

What is the best for them? What product or service will benefit or help them out the most? If you can help someone, make a recommendation, or help someone avoid a potential landmine or lower quality product, this is good!

If I had a choice between a blender that was known to have a consistent problem with it’s rotor in one brand, and was more expensive, or I could choose the cheaper version that has a much longer standing track record (and no rotor issue)...what do you think I would choose?

The latter, every single time.

As a prospective customer, it would be important for the affiliate that is recommending these services to make me aware. Some affiliates may choose the blender with the rotor issue, because it is pays higher commission (because it is more expensive). That is selling your customers short, and that is going to lead to a short term brand and most likely, an unsustainable business for you.

Plain and simple, you have probably just lost a repeat buyer.

Align your customers with the most relevant, the best option for them and they will love you, love your brand, and trust your advice down the road. That is how you create a long term business, putting people first (and is something that we have focused on from day on with Wealthy Affiliate).

Comparisons Are Incredibly Useful.

I research stuff before I buy it online. Whether I am looking to purchase the best “app” for simplifying my day to day tasks (and making me more efficient), or I am looking to purchase a digital camera lens, I am going to spend some time doing research.

As a consumer, something that I have always found effective in terms of giving me a "birds eye" view and helping to make a comfortable purchasing decision is the use of comparisons.


This can be a great way to offer people perspective across many data points. People are very good at absorbing information when it is presented visually.

Comparisons also showcase and reveal expertise in an industry. Often times when you put a subset of products together in an industry, it is easy to declare a group of 1, 2 or 3 of the top products in the space that can benefit the customer. It is also easy to compare those that are under performing in a way that makes sense to the customer, thus helping them make a much more educated and positive purchasing decision.

As with all reviews, the potential customer should be the focus. What makes the most sense to them, and which products/services will benefit them the best out of a much broader range of products.

Following the CIAO Principles.

I recommend that people use the CIAO principles when constructing a review, within any industry. When people go to purchase anything online or offline, typically they will review it. Unless it is a complete impulse buy (which does happen to the best of us), we will spend our time researching a product before we purchase it. We want to be informed and feel as though we are making the best purchasing decision possible.

There are four core principles that I follow when creating my reviews, I call these the "CIAO Principles".

1. Captivating.

All of your reviews, and content for that matter, need to capture the interest of your audience. If you can't capture the interest then people will get through the first paragraph of your content and leave. The hard work is getting someone to your site, and if you are captivating, they will stay for a much longer period.

To be "captivating" you should write as though you are writing to a friend, explaining a product or service to them. Explaining the benefits of it, how their life will be better having it, than not having it.

This captivation also starts with a STRONG title and headings within your content that keep the reader engaged. Tell people what you are going to talk about before you talk about it!

2. Informative.

Plain and simple, if you don't provide people with enough information to make a purchasing decision (either to buy or not to buy a product/service), then they are going to vacate your site and resume their research elsewhere. That equates to LOST traffic and revenue. This is the reason you want to offer a very informative review, something that is comprehensive enough that someone can make a decision after reading your review.

One that builds enough trust and offers people enough help that they feel comfortable enough with your "words" that they decide.

A recommendation would be a minimum of 1,000 words for every review post you create on your site. Write until you feel you are offering a comprehensive experience for your visitor.

3. Accurate.

A review, should be accurate to the best of your knowledge. Make sure that when you create your reviews, that you base it on factual information. Sure it is fine to have an opinion based on facts, but you don't want to be in a situation where you are making stuff up or creating a fabricated story.

The facts can be derived from many places and will obtained through thorough product research. The internet is your information gateway and you can learn an incredible amount about a product or service through:

  • Researching it on the product website or sales channels
  • Your own product experience (if you have tried it)
  • Forums and online discussion platforms
  • YouTube, Vimeo and other video platforms
  • Through other bloggers and industry authority websites
  • Communicating directly with others that have tried it

Lots of ways to put together and accurate and precise review, utilize all the resources available to you.

4. Opinionated.

Your opinion matters, in particular when the very essence of your brand and authority as you build out your website content is going to surround your brand. You can feel confident in offering people your opinionated information within your reviews if you are basing your review on accurate and factual information.

If you feel a product is great because of XYZ, then state it. If you feel it is lacking because of XYZ, then state that. Your content is unique to you and the same way that you would email a friend explaining a product/service that they should try or not try, is the same way you should present your content within your reviews. Be opinionated, it will make your review that much more engaging to read.

In conclusion, we need to remember that almost everything that we purchase has been the result of a review and the result of our research. You are likely here at WA because of your research, and the last product that you bought online was likely the result of you doing some due diligence about it through a search engine or a social media inquiry. That is just the reality.

Another reality is that companies that provide a low quality service are quick to call something "fake" if they don't like what is being said. Instead of fixing their product/service, they blame their deficiencies on others or just call adverse complaints fake.

It is an interesting time we live in right now.

I would love to open the floor on the entire discussion of "reviews". There has been so much misinformation out there about reviews, about fake reviews, and about what indicates the quality of a review or not.

What are your thoughts on reviews? Do you have any questions or anything to add to what I have said here? Please lead your comments, questions, and feedback below. I would love to engage in conversation about this.

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EddySalomon Premium Featured Comment

Thank you for writing this. Lately I've seen a lot of posts here on WA of people bragging about fast and large sums of money they made. And too often I feel these posts are missing the importance of promoting quality products that help people not just "HIGH TICKET" products that make you thousands of dollars.

I also think another huge takeaway is that you don't need to own every product you review. I've seen so many newbies miss this. They can't get around the concept that you can still provide a great review and advice even if you haven't tried a product just by doing research.

I know this was a huge challenge for me when I first started. I would often wait weeks or months before writing a review on something because I wanted to see for myself if I could make money with it. And it limited my content production and growth.

It didn't dawn on me that I can research it, write my initial findings then always come back and add more information based on my personal experience if I actually tried the product.

In any event, I hope newbies really understand that point you've made about being able to write a review from a research standpoint and it is still valid and useful to your audience. I've been doing it for years and most people find the information very helpful.
Kyle Premium
Can't beat a slow clap!! lol

You are making a very good point, and one that I was pushing here. Money is short term, a brand is long term. Those that trade money (and high ticket income) for potentially harming their brand and not recommending the best solution for their audience, are those that may experience a "churn and burn" business (big success, to big failure) or will tick along with a low quality brand and end up promoting the next high ticket, low quality product just to make ends meet.

When you get the research process down for product/services, you are going to be just as capable if not much more qualified than ANYONE within the offline world to offer a product review or recommendation.

If I had a dollar for every time I went into a specialized store and the people working there didn't know what they were talking about, or were recommending something to me simply because the commissions were higher on that particular product.

You have a knack for this, moreso than 99.9% of people so when you speak to this, people should listen. Thanks for your feedback here. :)
TonyMonzon Premium
Hi Kyle,
Excellent break down on reviews and content. I think the most important factor is to be opinionated.

People want to know your opinion, not one from a large company. They went to your website to see what you have to say. Do this the right way and you will build an authority site.
Cheers! ;0)
maesita2 Premium
To get to excite the customer you have to know what you need, I remember buying in a bazaar, we needed a fridge, we were already 5 at home and I was with my baby in my arms, and two small girls next to my husband, the salesman saw that the family had grown up and showed us family coolers, I looked at the price and I told my husband that it was a little expensive, so the seller was claiming that we as providers of our beautiful family needed the best, and that we We deserve that fridge, you know? I thought I deserved it just because he said it, and we bought that fridge with two doors with a large freezer, it was a good purchase, we were all happy, the seller and us. those are good sales and good purchases,
ownonlboss Premium
Everything online is about offering value, even on social media platforms. Everything too salesy is falling through rapidly and you won't sell a thing anymore.

Proof that you can offer free value. Be there for your customer. Give an insightful review that connects all the dots, not just a blatant upsell.

Oh and I recently picked up one thing that I was doing wrong: write non-technical and the way you would speak to others. Forget proper grammar. Make sentences as short as you like and start them with And and If etc.

There's a good tutorial somewhere here on WA I nowadays often link to people on writing:
KSagendorph Premium
Totally agree with you. Some people are looking too much into the training and writing of content. The content is the key to building things faster. Yet the training on important things like SEO and keyword research, to me, is more helpful.
AllanCox Premium
Interesting Post. I was directed here from asking this question about reviews, " Do I need to purchase the tools or processes, I would be reviewing or is there training within WA that points us in the right direction to acquire what I am reviewing for free?".

So I now have a wider knowledge from reading this post and particularly, like the member responses here. I like how you can review and then further down the line update that review after some time, did,nt think of this. I do like the idea of finding information about products and reviewing them without a purchase, although for some reason don,t think I am qualified in this understanding as of yet.

But I think it goes without question for me I will feel comfortable owning the product at first, building trust and authority thus enabling me to approach the tool or service provider and with an audience that feels confident using my website. Although I got to learn each step, as I don,t know HOW to do this yet. It's a bit like an influencer I think. Thanks allan :-)
jetrbby80316 Premium
Lots of good and useful information here that I agree with, but there are 2 paragraphs above that I want to to address that I have an issue with and I don't agree.

1. "You can source your information and obtain product/service knowledge in several ways. There are many reviews on Amazon itself (if it is an Amazon product), within forums, ........can be incredibly insightful."

I will argue that no matter how reputable a company is there is no foolproof way to verify that the source of the information is truthful and insightful.

You bring up a perfect example. Amazon - Just because the information is coming from one of the largest companies in the world DOES NOT mean all of the product/ service knowledge contained there is incredibly truthful and insightful. There are Millions of reviewers on Amazon reviewing 100's millions of products, how can we verify that the reviewer giving that review is being authentic?

Secondly, I don't care what type of verification process Amazon has in place, that verification process cannot be foolproof.

It is easy and convenient to "convince yourself" that an Amazon reviewer's opinion (or one from ANY reputable source) is on point simply because of the stellar reputation of the company, but in reality that isn't necessarily the case. And if we "dupe" ourselves into believing every review on Amazon is reliable "just because they are Amazon", how are we any better than supporting those who are creating “false” reviews for the sake of “intent”?

This in essence is a double standard, and that is why I have a problem with this concept.

2. ".....You can leverage this information to offer thorough, informative, truthful, and a highly engaging review for your audience for just about any any niche."

Sure, we all can leverage ANY information from a third-party source we research and turn it into our own highly engaging review, but that does not mean the information from ANY third party source will be reliable, insightful, or truthful for the same reasons I've given above.

And even if a company (like Amazon) has a verification process in place I don't believe we can ever truly ascertain it.

There are too many people out there lying to themselves that they are writing authentic reviews when they aren't.

Today there are No Excuses not to try a product or service first-hand. You don't have to purchase a product or service and own it to write an authentic review; there are simply so many FREE DEMO PRODUCTS and SERVICES, some with 30-DAY Free Trials that you can "test drive" yourself to gain "the TRUE authentic experience" before writing a review.

THIS is the approach I'd prefer to take, and the only one I personally use when I write a review.
Give It A Go Premium
Thanks again Kyle. Review writing has always been difficult for me. I worry that I write too much but am not captivating enough, or have still not quite worked out keywords yet. In terms of reviews, I have had to buy a few products lately, such as dishwasher, washing machine, tower fans, just as a small example. I wanted to try purchasing from an online company and had read some really good reviews about them. I am always wary of the fact that a lot of reviews are paid reviews and so tend to look at the product reviews from quite a few different sources, including the company website because you tend to get a mixed result there from people who may have had problems or issues as well as people who love the product. From there I can base my decision on a variety of reviewers and can often spot those who may not be on the level. Because the items were not small purchases I was still wary but hesitantly decided to give the online company a go to see for myself. I have been very happy with all of my purchases and am so glad I did that initial research. Now I don't need to research that company, but I still thoroughly research any products I buy from them to make sure I feel confident in the specific brand I am buying.
SDiTullio Premium
I've always felt this to be another HUGE "false False Positive"... movie stars, athletic celebrities and all other celebrities advertising products/services on TV.

It ha always been my belief that the only reason "they" are telling us how great a product/service is, is because they were given a script to follow and a large endorsement fee and told to" follow the script".

I also believe that some (not many) use the product, and for a few it's only because the manufacturer provided them with FREE samples.

But most, have no intention of using the product or service! Their SOLE intent was the receipt of a large endorsement check!

By the same token, I admire those that refuse to advertise!
LTTurnerJr Premium
Kyle - as always, thank you for offering this great advice and guidelines for writing reviews. My desire is that all my reviews, content offer great value and real, honest information. It's my daily goal to operate with the golden rule, so as I write each post, I think about this. Thank you Kyle, this is super awesome info. :)
ValerieJoy Premium
Thanks for your very valuable information, Kyle.

Writing reviews are still not a strong point of mine. However, when I do create a review I do not think about receiving commissions. My focus is purely on writing accurate information that will help the reader. Whether or not the reader makes a purchase from information I have produced is not my concern. What I'm concerned about is producing honest and helpful information for the reader to make an informed decision.

All I need to do now is to make a plan about products to review over a set period of time, and then start researching and creating content.

Thanks again, Kyle.
TCH60 Premium
It really boils down to integrity and being impeccable with your word.

Sales people inherently tend to be avoided since we all know they mostly work on commision and will gain benefit from steering you towards a particular product - one you may not even want.

Being bullied or deceived when buying a product - who wants that?!

VIsitors to your website will get a good sense of who you are, if being 100% honest is your motto.

"An honest wage for an honest day's work" - tried and true!
Kyle Premium
Very well said Tom, this has always been our approach and what we have taught. Unfortunately people will trade "money" over being authentic or offering their customers the solution that is best for them.

This is why you see so many "high ticket" sales companies thriving. They are turning their customers into a "financial tool". They could care less about anything other than making the most money possible, thus why they would recommend higher paying, lower quality services versus what is best for their audience. Thus "fake positives".
CDarling1 Premium
Good advice Kyle. There's so much dishonesty today. Not just in the industry but wherever we go. Lately, it's the norm, to say anything that comes to mind knowing that it's untrue. But we just think of instant gratification and give no thought of the consequences. We accept the notion that it's okay to embellish or downright lie just to make a buck. I hate to admit it but some of us get duped for the same reason. As you say it's much better to research thoroughly and truthfully and lose a few bucks than to embellish and be labeled untrustworthy.
Zarina Premium
In continuation to our previous comment thread, today I got yet another organic comment that made my day.

Interesting thing is that it's a review that isn't ranked on google and Brendan must've read my "best of" post first, then went on reading my individual reviews of products listed there.

And here's what got me thinking after reading the latest success stories...

If I get SO fulfilled when I get such comments on my site, knowing I helped someone, how awesome you and Carson must feel that you're "breeding" successful affiliates!? Some of them becoming millionaires thanks to your platform! ❤️
lady-luck Premium
👍 I strongly agree and believe it or not I'm actually how you just wrote about as far as doing ther ight way. I said when I first started trying to make money onliine that if it wasn't legit then I was not gona get involved and if I did unknowingly then when I felt a sense of wrongness I would leave that patiulcular offer. Amazing Kyle the right way is the only way. Thumbs up to you on this article.
Ray52 Premium
I haven't really spent any time on review posts. I've been concentrating on other types of content like the industry, the benefits of certain types of products, history, etc. I thought this would be of more value to the readers than my opinions on products I haven't purchased. So far, I have gotten almost zero traffic. And 90% of our products are under $30. My only sale has been to my brother trying to help me out. How sad is that? But, I'm not looking for pity, just good advice. So, thanks for this post.

I am going to start adding some reviews with affiliate links and see what happens. I'm not looking for pity.

TerryAsh Premium
The average attention span for reading has went down (National Statistics from Federal Education website)--considerably. I would suggest making notes and doing a review video. Then, make a copy of the audio and run it through a free transcription website online. Edit and massage the transcription as your written part of the post. MakeUseOf website reviewers almost always make a video review as well as the post, especially if they are doing a giveaway for the product. I'm not saying to skip ANY of the CIAO steps--I just saying utilize it in more than one way.
Just suggestions...
Stephanie-AR Premium
Hi Terry! Thank you for this excellent point. I'm wondering if those stats apply to the age group I'm targeting tho? People my age tend to be readers, and I notice with my kids and grandkids, that they like the videos more....
It's food for thought, for sure! Thank you for this excellent post! I appreciate it :)
Wishing you every success,
Kiranoppa Premium
Thank you! This post came at a perfect time for me, as I´m just writing my first product review. I was wondering if I should purchase the product myself. I did purchase the free part of it, but not the one you have to pay for yet.

Of course I would not write a review with affiliate links about any product, if I would not feel it is worth buying. I´m happy there are people who feel the same way. There are so many products in the worlds, and too much consuming. I only want people to buy something they really need.
Wayne1950 Premium
I find that I am still too trusting, I don't research like the younger generations do. I find that I purchase far too much without researching first. This could be carrying over to my efforts here in posts and reviews. I feel my writing skills are lacking, and I am reluctant to try to create posts.

I think this has hindered me in writing reviews, also the feeling that I need to move faster here at WA as I seem to be falling further behind here. What I mean is that people who joined WA after me seem to pass by me in training, posting and getting ranked in Google.

I hope that I can now forget about how little I am progressing or the lack there of, and now just review training, take time researching, and truly start writing Quality posts.

Thanks again Kyle, this post of yours could not have come at a better time for me. I hope everyone here at WA will join in and thank you.

Kiranoppa Premium
Try not to worry about falling behind. I´m also falling behind, I know that. I had a long inactive period when I was not working on my website at all, and I still have a hard time posting more than one post a week on my website.

Nevertheless, I´m progressing, even though my pace is not that quick. I believe little goes a long way, and what truly matters is that we keep moving forward and don´t give up. It does not matter after all, how quickly we are moving. We are all individuals, we have different reasons why all of us are not able to move as fast as others. I hope you can appreciate what you have already accomplished, and keep trying no matter what.

Babou3 Premium
Your post is a real relief! Many of us wondered
if it was honnest to review a product that we didn't buy.
I always thought that as long as we were doing serious
research on this product, we were not doing somtehing
dishonest. You bring me a real answer and a real relief.

Thank you so much!
TheBuilder Premium
Indeed a very helpful blog. Thank you Kyle.

The main difficulty is to get a review to move on to the first page of google. There is only 10 places on first page and 100s of reviews in any niche.

Reviews that are already on first page, never moves back. Difficult for beginners to get in. Low competition keywords are also rare/scare for reviews.

What do you suggest?
SnazzyIT Premium
My suggestion is choose a niche with low comp or offer something more unique in your reviews
Stephanie-AR Premium
Hi there! Have you checked out this other training info, from Kyle?
"Creating Reviews and Using Targeted Keywords"?
It's from the Bootcamp Training. I apologize, I'm a newb and that's the best link I can make right now. The training is AMAZING tho! I'm creating my first review, so it's been very helpful.

All the best,
Stephanie-AR Premium
Oh wow! It automatically created a pretty link, when I pressed reply! Who knew??!! LOL
TheBuilder Premium
Greetings Stephanie, thanks for the link. Most of the time I use a keyword with very low competition, less than 10. However, to get a place on first page of google is really hard indeed.
TheBuilder Premium
No, I need to choose a niche that I love.

My policy is: Do what you Love and Love what you do.
Don't work just for money.

SnazzyIT Premium
Hehe - then you are already a success :)
TheBuilder Premium
No, I'm not. As I told you, it's very hard to have a post on page one. For the last 3 years I'm trying. I'll keep on trying until I succeed.
SnazzyIT Premium
What is you niche by the way?
Kyle Premium
It isn't hard to get onto page one, if you follow the training and you construct your content in a way that is keyword focus, engaging and getting engagement.

One of the most important elements for rankings these days is consistency. If you are not consistently adding to your blog, you are not going to see much in the way of results.
TheBuilder Premium
Thanks Kyle, you just gave me the last piece of the puzzle: "Consistency".

Yes, I'm not consistent, so i'll have to work on it.

Yes Consistency is Key. This is what I used to tell my students but did not realize that google too is looking for that.

Have a nice day
TheBuilder Premium
I have many passions and many websites including a bootcamp.
I have listed some of them on my profile.
Kiranoppa Premium
Thank you, I´m also starting to figure out how important consistency is. I only wish it would be stated in the training more clearly, how many posts per week does the consistency mean. I suppose it means 2-3 posts a week? One post a week does n´t seem to be quite enough.
TheBuilder Premium
Hello my new friend. I guess you are right about the number of weekly posts.
AJIRI Premium
A lot of useful points to get from this and I would most certainly be going through this again. One of the reasons people like to promote high ticket products is that we always assume we would make more with every sale.

So my question is can online affiliates really succeed selling cheap products from Amazon? We know that the commission rate on Amazon or similar websites is pretty low so selling a product of $10 might not really be a good idea.

In your opinion Kyle, what is the list range of product price you feel an affiliate should target to promote?
LKick Premium
I am happy you put this post together. I wrote my first review based on the training you provided me and I felt like it didn't reflect much of me. Maybe that is ok.

But I did review something that I understand and pointed out the things I really liked or didn't like. So I think I did ok.

I appreciate the CIAO principles. I really like to have a good format to follow. I wish I could see a couple of formats to follow since I am just starting with reviews.

Thanks, Kyle. I appreciate all you do here for me and everyone else at WA. Linda
Kyle Premium
Yes, you definitely did OK. As much as I have outlined an intensive process for creating a review, you are in creative control of any content that you create on your website.

You don't need to write a novel when you construct a review, base it on your research and experiences, along with your layer of opinion and personal recommendations and you will be good.

Some people may recommend an Apple iPhone to their Audience, whereas others may love Samsung and will recommend that. They are both right.
LKick Premium
Thanks Kyle. Good to hear. I appreciate my time here and your training. Linda
RobsGuitars Premium
Thanks Kyle, great post. I did ask that obvious question a while back about not owning the product. I did a guitar looper pedal round up and shared it on reddit.
I had one of the pedals my self but the rest were researched and tried out in store. Some i did not try but aimed to research and compare them all in a table at the end of the review.
I think sometimes it helps the reader to put all the information in one place especially with comparison reviews, i guess it saves them time. My looper pedal review got over 3ooo views through reddit but no affiliate sales from it - i guess people have not learnt to trust me yet?
The majority of feedback on reddit was positive though.
Labman Premium
Redditors have a history of not using affiliate links. Pinterest might garner more conversions.
RobsGuitars Premium
I wasn't aware of that. Pinterest is another avenue I need to explore more of, thanks for the tip
bill808 Premium
Help where you can and where you cannot help be very careful not to hurt. It is a credo I try to live by.

I believe in the MLM business model but I have only found 2 MLMs I can support. I'm not interested in pills, potions, or soap.

The shills in IM promoting scams turn my stomach. When I get a phone call from a scammer I always ask them how they can make a living destroying other people's lives and suggest they find a way to make a living helping people.

The cons in this business definitely outnumber those of us who are legit. It is one of the reasons I write so much about understanding our values. If being honest and honorable are important to you, you are not going to promote a scam.

I spent six months trying to find the scam in WA before I started recommending it. Sure I could develop a training program and start promoting it but why should I when it is all here at WA and for a much better price than I could sell my own product for. There are lots of people selling courses on internet marketing. Most are rip-offs of other scammers by people who have never sold anything but their expensive product. All have expensive upsells.

We have to recognize that many people including the leadership of my country have no values other than making money. The art of the deal is to destroy your competition through lies and denigration.

It is sad when a person, a company or a country lacks morals, ethics or conscience. It is even worse when leaders set that kind of example for our kids.

WA is an exceptional community. Our leaders set an example I am proud to follow.

Thank you Kyle.
Kyle Premium
The reality is that many folks that are promoting scams, are not aware of it. They are just told what to do, to follow a process, and this involves promoting the program.

You see this with a lot of MLM's as they often build their business around the idea of joining the business to sell the business to others, who will then earn money doing the same. The people on top make the money, those that are joining at the lower levels feed the uplines.

In saying this, many are aware and should be called out for continuously promoting such scams. They promote something, it gets shut down by the FTC, and then they bring their followings into the next scam.

The FTC is going to start going after folks like this more and more as time goes on, as they are just as liable and criminally responsible as those that are running the fraudulent schemes.

We have always been different, and taught different. Stem your business out of ethics and honesty, and you will live a create a long term and very much sustainable brand online.
AlexEvans Premium
Hi, Kyle on a side note this post popped up in a friends news feed on his mobile phone, that says something very powerful about the methodology taught here.

Thank you so much for sharing your insights and perhaps busting a few myths, I think more than a few folks go through some moral dilemmas when it comes to creating reviews.

The key thing is that the whole world is on their phones checking things out pre-purchase and reviews are the buffet that we all dine at.

I really like your CIAO principles, especially reflecting on being accuarte, taking that time to drill down into a topic, I think that will really help me with my review writing style moving forward.

Many thanks.
Kyle Premium
There should be no moral dilemmas when creating a review, or offering your audience insights into products/services in your industry.

It is part of absolutely every single authority site, and it is your job to help people in your industry find solutions to problems they have, and to recommend products/services that will help them with that.

The only time someone should ever feel ashamed when writing about a company, is when they are (a) not telling the truth (b) promoting that product for the sake of income knowing that there are better alternatives.
AlexEvans Premium
I totally agree, there should be no dilemmas when it comes to sharing our thoughts and insights when creating reviews. Just reflecting that sometimes folks face that internal debate when it comes to creating product reviews when they don't own it, or just starting and being new to that topic or niche and feeling inexperienced to offer their views.

Everyone has a particular uniqueness to offer to their audiences and we all have something to offer, building that confidence can be a game changer for many.

I have to agree with your thoughts about not telling the truth or promoting solely for income when there are better alternatives. From observation, it is not conducive to creating a sustainable presence, people can see through it, we all tend to know when folks are giving us the runaround. Awesome post, Kyle.
BarbaraN Premium
Thanks for a very concise blog on the whole subject of reviews. I will need to go back and re-read portions, because there is so much in it. I have not reached a point of writing actual product reviews because I have no advertisers as yet, but I expect to have that delightful dilemma soon.
The only thing I can fall back on is my own selling experience. I've sold music instruments, home goods, sporting goods, newspaper advertising. In all of those experiences, I have always tried to be honest with the customer. If anyone intends to succeed, honesty is the only way to go. It may take a little longer to build clientele,but it definitely is worth it.
When I was writing comments on posts, I read some wonderful reviews and read some poor ones. The good ones are the ones I remember. I remember the products and the way the reviews were written. The reviews were convincing, and if I had been in the market for that product, I would have ordered it. The writers were engaging and you knew you could trust what they were telling you. The poor ones? Well, you could not wait to quit reading.
We all want to make money, but the desire to get income fast should not drive your approach to your customers and readers.

One note: I have bought some things at Best Buy, mainly because they were the only ones in town with choices of products. I did not get the same vibes from their people as you did. Most of them seemed to want to make the sale as quickly as possible and send me on my way.
Kyle Premium
It shouldn't feel like a dilemma at all. You are not walking on eggshells, you are writing about products/services in your industry informing people what their pros/cons are, how the product will benefit them, and do so in your own words.

Be the "best buy" of your niche, help before you even attempt to sell and it will be very easy to convert people from a prospective customer to an actual customer (as you have obtained their trust by then).
StefanC Premium
Amazing post, Kyle. People should never make false claims against or in favour of any product. Even if you say the truth, it's not good to promote something you would not recommend to your family. Unfortunately, this is widespread on the internet because many if not most humans will always look for personal gains before ethical considerations.
Kyle Premium
That is a good way to approach this. Would I recommend this product to a friend or a family member? If not, then it probably isn't a good idea.

In saying this, you have a lot of people promoting MLM's or being taught by such schemes to promote to friends and families first, because they are the greatest point of trust.

So those getting involved in these end up alienating and losing a great deal of respect from their own families because they are in essence hustling them with often times low quality, overpriced products.
Mary-Elle Premium
Well, thanks for this article Kyle. It came at a great time for me, as I've been having some "issues" with the subject of reviews. Specifically, I've gotten a bit nervous after recently hearing of some other WA members accounts of getting into that "legal hot water" you mentioned. Lawsuits, cease & desist letters, etc. Not something I would want to deal with...that's for sure. I like the "CIAO" method, and I have every intention of getting better at doing reviews!
Kyle Premium
A Cease & Desist isn't legal hot water necessarily, this is often times a bullying tactic by fraud/scam companies to scare people out of their legit, honest and factual content.

If there is no basis for it, then these are just empty threats. In other words, if you are creating quality, insightful, factual and customer focused content, you are always going to be on the good side.
alfredg1948 Premium
By the way, The Best Buy salesperson analogy was great. I always shop at Best Buy, it might be a little bit more expensive than the so called "discount electronics store", but is worth it. You walk in the store a salesperson will approch you and he will ask you "can I help you with anything?". If you say no, they will tell you "if you have any questions, I will be glad to answer them" and they will leave you alone. Not like their main competitor, here in Florida, Brands Mart U.S.A. You walk in a Brands Mart Stoe and it's like a shark frenzy, you will have salesmen coming at you from every direction.
Kyle Premium
Yes, that is what is so refreshing about this. Imagine if a commissioned sales person approached you in the same way. They are uneducated typically on the proper sales process, and the products themselves.

They itemize a personal as their "financial gain" rather than someone they could potentially help. If Future Shop had trained their people to HELP instead of sell, they would likely still be in business.
alfredg1948 Premium
Thanks, Kyle, great post. I'm glad that I read it before writing a second review on my website "educational Robots". The first review I wrote, I actually bought the product, because it was fairly inexpensive, as I did buy the one that I'm going to review now(also fairly inexpensive) because to tell you the truth I'm having a great time doing it.
Kyle Premium
That is the best direction to choose, a niche that evokes this much passion in you. It makes the "work" feel fun. I know it's cliche, but it's very true that you never have to work a day in your life if you enjoy what you do. :)
SeasideFunk Premium
The Best Buy non commissioned salesperson was a great analogy to kick off the topic of reviews. Why the person that worked with you was so helpful was the training he/she received on each product they offer in that department. They also are trained to listen to the customer in order to narrow the field and connect the best TV to meet the customer's expectation.

My take away to improve my reviews is to research the item thoroughly, become the expert. Know your audience and be able to anticipate and address their questions/concerns to make an intelligent purchase.

Thanks, Kyle
Kyle Premium
The criteria for being a great employee at Best Buy is knowing the product, the criteria for the bankrupt Future Shop was trying to SELL the most product.

Like the online world and as you build out your business online, the HELP and knowledge approach when it comes to products/services in your industry is going to win, not trying to sell people at any cost.
silverwings Premium
Honestly...I needed this. I have mostly focused on my niche and creating content for it, because writing reviews sort of scared me. I thank you for putting this in perspective. Offering a good product is just as important as the price. I have seen this where people just want to focus on the high end products when there are product out there that would suffice for much less cost. Perhaps quantity would be a key point here. Offer a lower priced item and sell more. I'm still so new to this that I have not much to offer in advice, but I sure appreciate the insight.
Kyle Premium
Glad I could offer you this perspective. Every niche has products, and if you are going to recommend or not recommend something, then you will want to create an informative, insightful, engaging and honest review.

When you approach your reviews, think of the "best buy" approach and what will serve your audience the best. The cheapest certainly isn't always the best and often times isn't, but sometimes it is.

You will be able to determine this and make recommendations based on your own research and experience.
sheiladeasis Premium
Can i like this 1 million times? Thanks, Kyle. This gave me a better perspective. I do go to shops to try out some products and sometimes I get more accurate information from there. Some blogs tend to have a few inaccurate information so its best to really research about it as if you were the one buying it for yourself.
sgregcrx Premium
Hi Kyle,

Great post I was especially interested in the Dishonest Review part and the NON-Commission Salespeople. It reminded me of a recent experience when we were buying a bed.

It's a bit much to write as a reply here so typed it up in a separate blog. Your post certainly resonated with this. It was very eye-opening to see how the Mattress industry is essentially conning people into buying their products and relying on business like ours to do it for them!

It has certainly made me look hard at how I review and ensure everything is totally honest and legit. I believe in the product I promote and will not partake in fakery.

Like anything, Do it right and it will last forever, build your business on lies and it will come down in the end!
Zarina Premium
Loved it!
frencisW Premium
nice blog just wondering i cant test anything personally now as what im promoting but can write under any review if custerstemers buy this product but don't get what they expect they can leave a remark. then whit 3 complaint ill remove the link from my website i dont wanna sell people stuff that wil not make them happy i cant refund of course but i do would like to know if people would not be happy whit my referrals cause then i don't want bad products on my website i wanna accomplish something good and lasting not make a quick buck and sell something bad that people feel screwed over im all about honesty and being fair i always say don't do to other what you don't want others to do to you.i wanna be successful in helping and by that receiving not screwing people over do amazon ore clickbank provide bad affielaite products ?? how can i prevent bumping in to something that seems good in writing but dose not deliver ore is disappointing whit out trying that product first ? long blogs make long response lol
have a nice day kyle
KSagendorph Premium
This was a great read, Kyle. It all makes total sense in the end. I have had some struggles with coming up with reviews that made sense to me.
After reading this I have a new outlook and a few new ideas, I'm going to play around with over the coming weeks.
Den2K Premium
Hi Kyle,
Thank you so much for this very timely and helpful post. I am at the moment considering doing a review site and was really sceptical on how to go about it since I don't want to purchase all the products I want to put in each review. Thank you for your advice and will definitely be coming back to reading and re-reading this post for guidance.
One challenge for me will be the 1000 words for every review post.. let's see how it goes :)
nids13 Premium
Hello sir!! Very good read. I have some doubts to clear. For writing review about a product I searched online I found almost 100 variety and couldn't choose amongst them. So how to chose the 10 best as I was thinking of comparing approx 10 variety ( is it fine to compare 10 or 5 are good??) 2ndly how to get visuals for a product is big problem as most of sites don't allow screen shot so what to do??
GauravGaur Premium
Hi Nidhi, use "Screen Hunter" or "Capture Screenshot live" - as both are free applications.
In my opinion, 03 to 04 products are sufficient for comparison, as any reader wants to jet information in minimum time.
Basically, a reviewer is doing the work on behalf of its readers and repeat visitors to your website will sense it fast.
I think the products displayed on the first page of Google should be the focus to review in any niche.
Happy researching and all the best for your new quality review.

By the way, go for a read on my article : Warm Regards,
Gaurav Gaur
nids13 Premium
Thanx :))
Intention Premium
Hi Kyle
I Know exactly what your saying when it comes to having integrity towards the brand you are reviewing. I simply cannot spin a positive review on any product which I myself don't believe in. Not even if the commissions are high.
I couldn't sit down at the computer racking my brain ways to put a positive/negative on a product..its hard enough simply writing on some product I do believe in !
cheers Kyle great post
Dougie-Smith Premium
Such a good read.
I really liked the part about "Expert vs Newbie".
I was so daunted by the amount and number of post reviews on similar niche websites that I am interested in and researching. The amount of content and link layout tied in with "official" product information and, "the bloggers" own information had me thinking, "How on earth am I gonna break into these fields? How can I compete?"
But then I noticed most of these sites were two or three years in the making. I could tell a great deal of work, and regular work, had gone into them. They were good, I liked them. But I noticed one thing was missing from these sites, and it resinated through them all. THEY WEREN'T ME!! They didn't speak like me, or tell it like me. I am me, my own "Brand"!!
And so knowing I'm a Newbie, and knowing that I'll more than likely always be two or three years behind these other great sites. The one thing that will make us different to and for the researcher, will be my brand of review. Honest and genuine, from the heart.
Thanks Kyle, very inspiring!!!
Dougie :)
Pastordna Premium
Thanks Kyle for your time,
I always appreciate your advice and your honesty which had been the reason for my relaxation here in WA ever since I found myself here.
I'm so PROUD to be a part of an ethical and supportive online community like this under your eagle eyes, supervision and mentorship!
I was in one particular online marketing company among many others that had repeatedly scammed me but that one was the the LAST one before I discovered WA community where in that last one I had been made to make some serious financial commitments.
But today after my careful reading of your blog my conscience is now asking me some candid questions that made me decide that I will PM you today to ask you (with your permission) some private questions just before taking my final reasonable and just step so as to part my way from that particular product/s or promotion there in which could cast some shadows on my many years of hard earned integrity, honesty and brand!
Your word caught hard in my spirit especially judging from my background, calling and vocation in which you said, “Your WORDS, Are Your BRAND” and I know I have many years of hard earned brand to defend!
I cannot NOW see or lower myself to be part of any PROMOTION of anything or anything like “Fabricating a Review” of anything that was presented to me as genuine when they are not, just to make dirty money. If such thing had happened I stand now to apologize and to admit that I could not have known that or even know how I should have researched to know that THEN being a newbies in this online space before this your blog.
But am wiser now with this your blog!
Kyle you can be sure that I will stand with you and this community in what you have called “combating false positives” now that I know what that is and have seen the deception of the past very clearly now!
I plan to PM you (with your permission) for few more questions before I take my final action today to let go that kind of so called online group no matter what will be the huge LOST financially BUT I first decided to put this write up here so our community will take note should there be any one of us still in the valley of indecision concerning this kind of people that Kyle has blogged about.
Thanks a lot for your sacrifice and labours.
AnaB7 Premium
Hi Kyle,

This post clarifies a lot of the questions I had. It is true that when buying, I will go and read many reviews before purchasing a product. I had to research a product this week to buy it.

Thank you so very much for this review with excellent detailed information. I feel so much better now moving forward. It is correct before I joined WA. I read so much about you guys. I think I was on Eric's website reading all his content for more than two weeks. I kept coming back and back and finally, and I joined as a free member. There are so many scams out there that I was so afraid to join at the beginning.

Why did I join? His reviews were honest and I felt like this company was real through reading the content.

Thank you for writing this post, it has helped a lot for the future.

With gratitude,

Mick18 Premium
Thanks Kyle this is a very informative post. Very true you never want to mislead people they will leave and never come back. Plus, they will tell their friends. Bad news travels fast.

Funny you mention Best Buy store was just there looking at phones. They knew more than the actual phone store. I knew more than the phone store salesman because I read reviews, watched YouTube, and did comparison. Just as we should do for our reviews.

In whatever way we would review for own purchases we should do for our potential customers.
YumaBloggers Premium
Like you. I hate shotty reviews with little to no information that set out to give only one thing and that is to buy the product. You can usually tell these reviews by the fact they list NO CONS or very few to buying and they seem contrived and lacking. I love to see what makes a product or opportunity tick and you can tell when someone does a half baked attempt at throwing a review together just to make a sale. They don't know what they are doing and it shows, I want my brand to show that Affiliate 3 Percent is knowledgeable and trusted.

Andy Zeus Anderson
Kyle Premium
Yes, most definitely Andy. People can see through this sort of thing most of the time, but unfortunately some people can't.

If you want to be an authority in any niche, you really need to focus on spending a bit of time researching a product before you review it, in particular if you don't have active knowledge of that product.

People want to understand how a product/service will solve a specific problem too. In the case of a program like Wealthy Affiliate, there is no ONE SIZE fits all. You will speak to different audiences differently, and in some cases there may be more than one angle you take with a review (in particular with products that you are actively promoting/recommending to your audience).
bryanb007 Premium
Thanks for a great post, Kyle. WA has built a great reputation over the years and the training is top drawer, as is shown by this article.

Money definitely matters, the question is how much do you want? Misleading your visitors might get you some money short term but if you really want to earn, you have to give an honest service that will last and bring your visitors back, over and over.

Why take the effort to find your visitors and then mislead them ao they never return?

Thanks for an incredible platform and really great training.
We live in the information age.When someone is well informed and has experience in the field,if he is a good orator, he will only have to win.Knowing how to capture people's attention leads to success, maybe it's not a bad idea to inspire us from the art of oratory.
NeilBrown Premium
Thanks for the informative post Kyle! this is some very important information, we obviously don't want to lead someone to purchasing a product that isn't up to par just to make a buck, neither would we want to be led into making a purchase thinking that we are getting a hot deal like a great television and then to get home with it , turn it on and find that it would serve better as a door stop. I found your post very helpful, thanks.
HonorB Premium
This has come at the right time for me. I'm just starting Level 3 and was struggling to understand and 'get' how to develop & write a review.

I'd NOT realized, or thought about, my reviews as my BRAND -BRILLIANT!!!!

I've made clear notes on the CIAO principles. And to ensure that I uses consistency, with 1000 word content as a minimum. Plus, that ethical information helps build trust.

Your post for me, is my WA aaaha moment.

Thanks for putting the thought into this posts.
bleumoon Premium
Thanks, Kyle for the great instruction. I am glad we should talk to people like we would a friend in an email.

I want to be personal with my readers and tell them the truth about a product even if it is bad. I wouldn't want my friend to buy a bad product. If asked I would at least give an opinion. I feel that is what a review should be.

Now having said that, I just published my first review yesterday, so I don't have a lot of experience doing them but I have read a ton of them. So I still know what it should be like.

CowboyJames Premium
Thank you Kyle. I believe that the reviews are the backbone of your site, with a lot of comparison and how to also.
Writing a false review is a sure way to lose your creditability with your customer and the online community. Far to large a price to pay.
I like and plan to use your CIAO principles.
cris1018 Premium
Great long post, Kyle.

I like that you included the section on comparisons. Comparisons are a great way to provide enough detailed info that a reader may not feel the need to look elsewhere. Shoppers want options!

Yes, people may stray from your site to seek further info, but if you give them enough options to consider, they may buy without straying... or they may return after looking elsewhere just because you provided them with thorough detail.

I also appreciate that you addressed the topic of fake reviews.

With all of the training we are blessed to receive here, there is no shortage of information on how to write posts... reviews or otherwise. The CAIO principles are shared many times. WA does a wonderful job of promoting ethical and professional business practices.

This is a good reminder of why we are all here at WA, and to march forward in honesty and humility.

Always great to see your active involvement in this wonderful community you've created.