You Writing for People, Or Writing for Rankings?

Last Update: July 16, 2019

Alright, content creators. This is it. This is the moment where I want you to look inwards at HOW you are creating content, and WHO you are creating content for.

As you build out your website and start to establish rankings and a solid base of traffic to your website, a natural shift in focus takes place. It goes from content creation and traffic generation (which is something that becomes second nature with time), to CONVERSIONS.

It is easier said than done, and in the same breath, it is often times less complicated than what people make it out to be. But the most effective way to tackle conversions is to not FIX content after you have created it, it is to create content in the first place that is highly engaging, relevant, and converting.

One of the biggest and most common issues that I see is not the quality of the content itself, but WHO it is written for. And this leads me to the very concept of this article, are you writing your content for ME, or are you preparing it for search engines. The argument that I am going to make is that these are not mutually exclusive of one another, and you can write for both.

Writing for Search Engines is Not Enough.

When you construct your content, you are wanting to do so in a manner that is conducive to search engines. This comes down to keyword selection, the layout of the content, the thoroughness of the content, the internal headlines, the outbound and inbound links between your content, among other ranking factors.

It is incredibly important to have a good apprehension of the rankings factors and once you understand how to research keywords and write content for them, you realize just how much traffic there is up for grabs within search engines. This is what you are learning in great detail as you move through the premium SEO (Search Engine Optimization) training here at Wealthy Affiliate.

But when you write just for search engines, which are in essence a collection of "bots", "spiders" and "algorithms", you have the tendency to miss out on one key component. There are actual PEOPLE behind every single search, people that will be reading and engaging in your content.

If you write based on a process to rank, then you often forget to fully humanize your content in a way that leads to great readability, captivation, and seamless integration of your promotions.

Because of this, you can should not be writing JUST for search engines. You should also be writing for people.

Writing for People is Not Enough.

When I create content one of the main things I do is put myself in the other person's shoes. I take the initial "keyword" idea and I step outside of the overall content creation process and think about what the specific "visitor" to my website would be thinking.

In other words, if someone searches keyword _________ (fill in the blank), what would they be thinking? What potential emotions would they be feeling? And what products and services could I effectively incorporate to help them with any problems/solutions they have...and how could I seamlessly introduce these products to them.

Let's look at an example here.

Let's say I had researched and found a keyword within the "make money" niche, the keyword I decided to target was "how to make money selling t-shirts online."

This is a fairly common.

So what is this person thinking and what are some key "emotional triggers" that I am going to try to target.

  • Wants to make money
  • Might have t-shirts to sell, or might have heard about selling t-shirts online
  • Looking for an opportunity.

I want to solve this problem for people, showing them how this business model works.

I want to promote WA to them, so I am going to introduce HOW to sell t-shirts in a way that I could seamlessly promote WA. I could recommend that they. To truly sell people on the idea I want to show them where they are going to be, versus what you are going to be offering them.

They want a business, and a successful one within the t-shirt space. They want a business that is working for them 24/7 and they wake up to 'new orders' every morning. They want a consistent flow of traffic coming to their website, with an abundance of untapped opportunities at hand that they can use to scale and grow their business.

THAT is what you are offering them. Not a website builder, not a keyword tool, not a hosting platform, not expert support and help.

And this is where I see most highly qualified traffic fall off the rails, and end up NOT converting. It can be quite disheartening when you start to get lots of traffic to your website and nothing seems to convert. The reality is that adding a "pitch" to your content is unlikely to convert nearly as well as writing your content with this "conversion intention" in the first place.

There is a happy mix of focus to all high ranking, high converting content pages. If you can master this mix, you are going to be very successful with your content you create moving forward but you need to approach it in a simplistic manner (as counter intuitive as that sounds).

    Write for Search Engines AND People.

    So what is the ultimate solution here. You want to rank in Google, because without these rankings you will get no traffic and no matter how well you structure your content for conversions, you won't have people to promote to.

    So search engines NEED to be a consideration with all your content.

    But remember this. Writing naturally, thorough, helpful and captivating content is what Google, Bing & Yahoo is after. They reward content like this and will continue to do so. In fact, EVERY major search engine update moves Google closer to being able to reward the highest quality content, and devaluing websites are trying to trick search engines into ranking them.

    But creating highly valuable and helpful content is not mutually exclusive from creating content that has a specific intention. It should be your initial thought and consideration when you write your content.

    As you sit down to write your content, consider a few things.

    1. Helping People. What do you want to help your audience with and what problems are you going to solve them?

    2. The Intent of Your Article. What is your overall monetization strategy and what action do you want to evoke them to take with your content?

    You can implement BOTH of these things at the same time, and you should be. This is going to change the way you create content and it is certainly going to amplify your conversions.

    So my task for you is this. Your very next article think not only of the content you are creating and how it is going to help people, but consider how/where you are going to encourage the 'action' that will lead to a new lead, a new sale, a new click, and/or a new comments. :)

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    Recent messages
    1Summer Premium
    I appreciate the post Kyle.

    Frankly, as much as I try to write for the search engines and people, sometimes I still ask myself, am I doing this right? What if anything am I missing? Is it the product? Is it my writing/content?

    Sometimes, I get the feeling that the number of "conversions," is a matter of pure luck, independent of the product or even the content.

    For now, I will continue to create content, build and improve my website, focus on SEO and my audience...most of all, I will continue to write in faith with the expectation that the results are coming...

    Cheers!
    Reply
    bleumoon Premium
    The way I have been trying to do this is by researching the title by keyword then writing for the people that will read the article.

    Is this what you were meaning? This is my understanding of how to use SEO as a tool for conversion. I may be wrong if so please let me know so I can change how I am doing things.

    Blessings,
    Lynda
    Reply
    MerLev Premium
    Hi Kyle,

    Thank you for giving further emphasis on what you would have already covered in the trainings and videos.

    Great that we began with theory. Now into practice and more and more practice.

    I haven’t written anything as a blog yet of course. So, much appreciate learning this in advance.

    Pushing ahead with lessons in training to get bearings right before making first attempt at blogging.
    Reply
    becrjs Premium
    Thank you for these words of wisdom, again! It has clarified how I should be putting together my posts and pages.
    Since I have started over, I have been doing a lot of reading about the best way to put pages and posts together.

    This helped my understanding of how it should be done!

    Thank you Kyle

    Rebecca
    Reply
    sgregcrx Premium
    I spend alot of time and money on my images, I have recently found out google doesn't care!

    Having one image is a serious ranking factor but having more than one correlate with practically zero increase in rankings.


    I have been adding alot of images to my post before finding this out. Up to 20 images in some posts, mostly my own that takes time, money and effort to capture, process and publish only to find out its a waste of time!

    So from no on im going to do exactly the same as I have been doing! Why no change?

    Google may not care about the images but my readers do. Its a travel blog, beautiful, inspiring images of travel destinations helps sell the message better than any amount of words!

    Readers first, Google second.
    Reply
    MKay3 Premium
    Most powerful! I did not even consider looking for tag words when writing my blogs or even trying to create a content for everyone or even interested people - (am I not being honest with myself..) could be. I'm really excited about this new endeavor!! Thank you Kyle for your insight, I will definitely take it to heart. <3
    Reply
    JFarmer2 Premium
    Thank you for the feedback, Kyle. I think I know what you are trying to tell me...but honestly, I'm not really sure. there have been several occasions when someone would ask an opinion of something they had done, either on their website or a course they may have taken, some of them were addressed specifically to me, and others were just in general to whoever was reading the post. I gave my opinion, a suggestion or two, and maybe (I hope,) helped them. But I'm not talking about a "potential buyer/customer or anything like that I was just talking about posts within the WA. I guess I don't fully understand just what the post system is all about.
    Reply
    JFarmer2 Premium
    PS: I want to permanently upgrade to the yearly Premium membership with the monthly payment of $29.95. But when I tried to do it, the system would only let me enter the full years amt. Which, I cannot afford right now. So what can I do?
    Reply
    JFarmer2 Premium
    PSS: I am only writing for people, not a rank!
    Reply
    rose442 Premium
    I appreciate your direct approach and encouraging me to pull back on the reins and rethink the process I use to create new content and to whom it is created and how to find a balance between writing and ranking. I added this post to my training library. Your words and instruction are like finding Gold.

    Thank you
    Rose
    Reply
    mertens Premium
    Most people probably don't realise that the idea behind this excellent article is the single most relevant strategy for content writing.

    What is the idea?
    Effective and converting content always serves the self-interest of the readers.

    To demonstrate what I mean, see the two examples:
    1) Smoking will damage your health and can cause cancer.
    versus
    2) If you smoke, you probably won't be able to enjoy your pension and see your grandchildren grow up.

    While the first is unlikely to motivate you because it is abstract and intangible, the second statement appeals directly to your self-interest (the pension fond you contributed to all your life, leaving your family behind because of smoking-related death, etc.).

    Which of the statements, do you think, will have a better conversion rate?
    Reply
    Kyle Premium
    Yeah, the latter will convert better. One, the first is what you hear every day. So there is no pattern interrupt and it is on every package. So that is not an influencer.

    Second, we have the tendency to take better care of others (including animals) than ourselves. So when you realize your decisions can impact your family members, versus impacting you, it can be a more influential proposition.

    There are many angles you could take with this one subject, but the key is focusing on where these people WANT to be, versus how they are going to do it.
    Reply
    SVictorine1 Premium
    Thank You Kyle for the advice I will keep this in mind. I am still new to this, I will say I'm still learning, I just need to remember to put myself as the person reading the article and as a sales person to bring in my sales. Thank you again for the advice.
    Sandra
    Reply
    Kyle Premium
    Exactly, that is all it really takes.

    This is not rocket science here, we just need to put ourselves in the shoes of the "visitor" or on website, and depending on our goal for the action we want them to take, to incorporate that into your writing.
    Reply
    TCH60 Premium
    To be honest - I'm not sure how to write in a way that would not speak directly to people.

    How would one write in such a way that would direct your message to "bots", to non-organic human beings??

    Even if you think you're writing to stimulate SEO rankings, you're still ultimately targeting fellow flesh and blood humans.

    Maybe this is just something that I do naturally, and so don't see the other side of this concern. Whenever I write, I write to inform, educate, and hopefully enlighten my reader about the topic at hand.

    It's always good to be brought back to basics though, no matter where you are in the process of WA (or of life in general).
    Reply
    SongbirdDL Premium
    Talking about seamlessly adding products to one's content...

    Hi Kyle,

    I have an article that is featured in the top box of page one of Google, you know, the snippet of an article that gets featured in that frame at the top of page one. When I came across it one day I realized it had a featured product displayed to the right and I haven't added that product to my content.

    I realized that someone was capitalizing on my post. I'm still confused about how that works. Could it be amazon or the company I reviewed that added that product? How do they do that?

    When I click on the image it takes me to an Amazon page.

    ~Danielle
    Reply
    Karli333 Premium
    I have not heard of this! Thanks for letting people know..I am gonna make sure to check. I wonder how that happens. Hopefully someone can answer this.
    Reply
    feigner Premium
    isn't advertising wonderful - so adwords can pickup on products.
    Reply
    OllyMarston Premium
    Thanks Kyle, definitely a lot of food for thought! I am still very new to the whole process and feel challenged enough with purely writing enough content to fill one post. I am not ready yet to start worrying about monetisation. Hope this makes sense. Thanks again for your great article.
    Olly
    Reply
    Tirolith Premium
    My biggest problem is I love helping people and ignore the selling side of anything.
    30 years as a manager in large car dealerships repairing and painting damaged cars is helping people get through a big problem.
    I had a lot to do with salesmen and now hate salespeople.
    I need to find a middle ground to be able to help and sell as well.
    Tom.
    Reply
    NWTDennis Premium
    After reading this post several times Kyle, it dawned on me how important it is to really know who our audience is when developing the content of a post. Seems to me that have a clear "conversion" strategy is key.

    Keyword Research > Content Outline > Conversion Tactics >
    Topic Research (as needed) > Rough Draft > Linking >
    Completed 1500 word piece > Post > SERPs > Traffic Growth >
    Conversion Statistics > Test Revisions (as needed)
    Reply
    joyjoi Premium
    Thank you for sharing your knowledge on this subject. In your article, I believe and please let me know if I'm wrong but I think you are saying that our articles should strike a balance between offering help to people who read articles and that's what is important and promoting a product I want to promote. Also, the content should be constructed where we can encourage people to take action on a brand without making it too obvious by overstuffing the article with keywords to get the attention of search engines. I know in some articles I read, I started out reading about ways to decrease the number of fibromyalgia flares that hit me but along the way, the writer starts introducing a supplement. The product is introduced in a subtle way in the beginning, but further, along with the article, the supplement is being pushed so much, I am turned off because I was looking to getting tips on how to deal with my fibro flares. I end up getting out of the article to find another. However; My goals are to share the information I have to people who are dealing with fibromyalgia and, I will introduce some of the products that helped me in the past to get people to try what worked for me. What they get is information and education about dealing with the fibro flares part and what I get is the introduction of one of the products in my brand. without sounding like I'm doing nothing more than trying to sell something. I just want to plant a seed. I believe my own testimony will cause a conversion after trust occurs between the content I put in my articles and the audience I try to reach. That conversion may or may not occur super fast but it will happen.
    Reply
    toddmatthews Premium
    First off, Kyle, I love the featured image, as I used it recently, myself. Good advice here, as always, and it's something that takes repetition finding a happy medium.

    I tend to always look for the keyword first, but at the same time, ask myself 'What is the reader after here?" Since one of my niche sites contains content I relentlessly researched for years, I can literally go back and ask myself, "How would I like this content to be laid out?"

    Again, it's a little process but with repetition, we will all master this process.
    Reply
    AllanG2 Premium
    Excellent article! Yes it should be writing content with the objective of helping people that's the foremost reason but cannot deny the fact that we need to rank with the search engine too! Consequently, So the ultimate solution as you've said is writing content for both reason. Very helpful and informative. Top-notch!
    Reply
    AlexEvans Premium
    Every time we go online we are searching for something, the best results are the ones that provide the answer to our problems, when that solution arrives with a way to make that solution happen we don't mind using the mouse to click.

    For folks creating solutions based content, I guess it does all come down to creating that balance between solving the problem and seamlessly providing the solution, definitely a process that we need to work on to get the results we want, and doing so without getting lost in the process.

    Thanks for the food for thought, Kyle.
    Reply
    Dkirk1 Premium
    Great advice as usual. I,m trying to be more inviting an helpful when writing. Not experienced enough yet to know what will receive good rankings. This is a constant learning process. My website health is improving so i must be doing something write. Still working to improve writing skills. Always enjoy your post very insightful.
    Reply
    accad Premium
    You've clearly differentiated and clarified two purposes which are both important. I've learned.

    Now, how would I do to make my post have conversions? One of my sites I think and I believe I'm helping people educating them about car maintenance but I don't know how to seamlessly insert something that makes them decide and makes a conversion on my post.
    Example:
    Brake Rotor and Brake Pads-the tendency is after discussing the importance and functions of these, I would be suggesting they will go to this site to buy brake rotors and brake pads.

    What would be the best approach to make conversions?
    Reply
    mmussehl Premium
    This information has me thinking now of rereading each of my articles as if I were “in their shoes”. I have a hunch I am going to see things differently. Is it better to leave old posts as is versus editing and then focusing on writing differently for future posts?
    Michelle
    Reply
    KerryBinAZ Premium
    Thank you Kyle for your prospective...this information resonates for myself and maybe others at WA that are new to the program.

    I do not have a marketing background. My writing experience has been largely technical in nature. I must be firmly aware of my desired audience and where I intend to take them.

    I have saved this link and look forward to referencing it in my next article.

    Kerry
    Reply
    Debberson Premium
    I like this. It’s actually very intuitive and I totally get what you’re saying. Newbie here so I have a newbie question that keeps bugging me. Suppose someone comes to my site and buys T-shirt’s (continuing with your example) and they get redirected to Amazon. Well, now they know exactly what T-shirt they like and they know where to get it- Amazon! So I made the initial sale but next time they are more likely just to log into their Amazon account > orders > buy again. Now on subsequent orders they buy direct and there goes my commission. How do you keep that from happening?
    Reply
    EdwinBernard Premium
    Thanks Kyle for a thoughtful post. It is smart to have ones customer in mind when writing an article directed at them. The strategy for SEO need to occur concurrently. I strive to both.

    Strangely it is easier to write in a complicated fashion. Keeping an article simple and relevant is an important skill to develop. Going through the training at Wealthy Affiliate is helping me develop these skills.

    Great to be here and learn.

    Cheers!

    Edwin
    Reply
    ERichardson1 Premium
    Good afternoon Kyle, first I want to say wow, and the reason for that is I write from my heart, from my spirit to help people. Because you have taught me if I can help solve people's problems no matter what the problem is they will pay for that problem to be solved, and I have done all that I can so far, at least I thought I had to help people solve their problems, at the same time bringing in income for myself. The way that you have structured this blog to impress on our minds that you need to take all of it in your consideration beforehand really brings a solution for some of the problems that I have face to increase my revenue, and at the same time help people. Because I believe that my calling is to help people to live longer to live healthier to have a better quality life, and I say this from the deepest part of my being, thank you Kyle once again for your knowledge. I sincerely appreciate it, I have told people in the past no matter how will I do I will always remain a member of this organization because of the high respect that I have for you and Carson and what you are doing here.Thank you, thank you, and may you have a most awesome night.
    Reply
    FKelso Premium
    That's very good, Kyle. I have Jay's post on ranking in 20 minutes, or whatever that title is, in an outline form that I review for every post I do, to make sure all the SEO stuff is there. However, I write my content for my audience.

    Fine thus far...I think you have hit on my weak point. Though I write for the audience, I don't write to convert. I need to tweak things in my posts to encompass this necessity. Will study on it and try to think it out ahead of time, as you suggest, on the next one I do.

    Thanks for your helpful post.
    Reply
    RGerritsen Premium
    Thank you very much Kyle. It is very insightful and helps a lot. The process of writing takes a bit of time for me at the moment, desperately trying to find the right balance. I think I have been concentrating too much on SEOs. Will have to rethink this.

    Thank you again
    Reply
    cld111 Premium
    With your t-shirt example above, how do you work Wealthy Affiliate in there? What's the call to action that you would use in that example to get them to try WA to help them sell t-shirts online?

    Just trying to get the full picture of the best way to do this.

    - Christina
    Reply
    TDomena Premium
    WA teaches them how to drive traffic to their T-Shirt business and ways to monetize it (either affiliate marketing or e-commerce). I'd make a call to action like "If you're looking for training on how you can get more customers and sell your T-Shirts online, then check out Wealthy Affiliate and get training, a supportive community, and my help along the way. Create your free account to try it out here."
    Reply
    cld111 Premium
    Thanks Tiffany!

    - Christina
    Reply
    TDomena Premium
    You’re welcome
    Reply
    lakbar12 Premium
    Hi Kyle, thanks for sharing this post. I recently asked the community something along these lines. I'm getting traffic, about 1k visits a day but, no conversions premium conversions to WA, yet.

    Although, I do get referrals and I am slowly building an email list, slowly...lol

    I convert on the online survey sites, but not WA yet.

    So, I guess, I just need to be more helpful in my content, even though I thought I was because, when I write I write articles like I am talking to a friend.

    Well, anyhow, it's a work in progress, just got to keep working at. Thanks again, for sharing this post. It has come in the right time.
    Reply
    cld111 Premium
    Wow! You're getting 1k in traffic a day? That's amazing!!

    I'm guessing if your survey sites are converting, then maybe it's just a slightly different customer focus that you need to target?

    People who are into survey sites probably aren't going to be as into building out their own website. It's just a slightly different audience.

    (That's just an educated guess to take with a grain of salt.)

    - Christina
    Reply
    lakbar12 Premium
    Thanks, Christina...the traffic is a shocker to me too but, most of it comes from SEO.

    Anyhow, you have a great educated guess because, I was thinking the same thing...lol..

    Right after I wrote the above response some of my referrals started to put up their profiles, and respond to me.

    So, now I am totally confused. I don't know if I have two different audiences or what...haha..

    I guess only time will tell...

    One of the long time members told me that it's a numbers game. So, just keep writing post.

    I guess he would knows best he's been here since 2008. So, I will keep going...
    Reply
    cld111 Premium
    I have written to some long-time members too, and they say the same thing. :)

    It sounds like you're doing great. Keep it up!

    - Christina
    Reply
    lakbar12 Premium
    Thank you, Christina! You’re doing an amazing job as well. Let’s keep going...
    Reply
    KingZ221 Premium
    Thanks Kyle
    Reply
    MKearns Premium
    If you write for ideas that are helpful to people, conversions take care of themselves!
    Reply
    Kyle Premium
    If you solve the problem, that is one thing. But if you help solve the problem, and you have a focal intent after you help these people (either to buy, to click on something, to leave a comment, to join an email list), you are going to thrive with your content.
    Reply
    MKearns Premium
    Yes, eternal vigilance and dedication is the price of success!
    Reply
    Superhero123 Premium
    Thanks Kyle. I have written a few posts on my website, most of them indexed. I am yet to see any traffic. I was wondering what I needed to do to start getting traffic via search engines. Your article has answered my question. I can see that my posts were probably just one sided and that I now need to start focusing on solving problems for my intended audience.
    Reply
    Igor13 Premium
    Hi Sitheni!

    If I can "jump in" and send you some encouraging words, I would like to tell you that be patient.

    Traffic will happen. For better clarification, I had two days ago suddenly 394 users on my site, with 747 page views. Almost 250 new visitors. In my opinion not bad for just one day.

    I had one referral out of it. The average session duration was 2:15 minutes. I didn't do anything for it but publishing my blog posts.

    The other days less than that!

    If you don't advertise and rely only on your organic traffic due to your postings, it will take some time to get more significant traffic.

    Thus, I am considering to start advertising on social media.

    Hope it helps!

    Igor
    Reply
    Kyle Premium
    Indexing has nothing to do with traffic, where you rank within the search engines and what keywords you are ranking under.

    The indexing part is good, it means Google is finding you, but with time you are going to start to see your content arriving on the 1st, 2nd and 3rd page.

    Usually around the 3 month mark with a newer website you will start to see some breakthroughs. Keep at it Sitheni, you are doing great. ;)
    Reply
    Superhero123 Premium
    Thanks Kyle for the explanation on ranking and indexing as well as the encouragement. I will continue to write content for my website and also incorporate the hints you have given about writing for people.
    Reply
    Joes946 Premium
    Powerful, thought provoking stuff.
    Thanks Kyle
    Joe
    Reply
    Kyle Premium
    Glad I could get the brain juices flowing for you. :)
    Reply
    firstlearn Premium
    Thanks Kyle.

    Derek
    Reply
    Kyle Premium
    Absolutely Derek!
    Reply
    J-KWest Premium
    Thanks Kyle, I've been reading and listening to you say this and talk about "relevance" in your videos for the last few years, but it wasn't until earlier this year that the lightbulb finally turned on (I'm not the sharpest knife in the drawer 😀).

    Adjusting my content as you describe here was a game changer and my conversions literally changed overnight.

    Thanks again,
    Jay
    Reply
    Kyle Premium
    I think that we sometimes get lost in the "process" itself. We create content and we do so with frequency, then we outsource, then we try to streamline operations. In this strive for efficiency and automation, we forget to humanize our content or write with intent.

    Great to hear you have seen such positive results from adjusting the way you write. As you are probably finding it doesn't take too much adjustment, rather just some thought before you write.

    Thanks for chiming in Jay!
    Reply
    J-KWest Premium
    These are the lessons that can be tough to teach. We're reading and listening, but whether it's context or experience, we're not always ready to receive the message.

    In my case, I think I just had my hands full for the longest time trying to generate traffic and I couldn't see the forest for the trees. It wasn't until I could let off the gas a little, step back and set my sites on the challenge that followed (conversions).

    Thanks Kyle
    Reply
    TitaWorks Premium
    A balance to aim for, Kyle. Thank you.

    -- Netta
    Reply
    Kyle Premium
    Yeah, it is a healthy balance when you consider the keywords you are targeting, but as you create your content, the flow of the content should be geared towards some sort of intent.
    Reply
    Nadia27 Premium
    That's true. Hopefully with time it will become a habit to write for people and search engines. I know that for now my posts are more for people than search engines. And I am working on improving that. But do you think buying an SEO tool could help? So far I am using Yoast the free version.
    Reply
    Kyle Premium
    SEO tool WILL NOT help with your rankings. What are you hoping for it to do?

    If you want to rank, write for low competition keywords, write quality and engaging content, work on getting comments within your content, have Google Search Console set-up, and give yourself adequate time to gain authority (it doesn't happen overnight).

    The Yoast free version is more than adequate, you don't need to upgrade. Save your money.
    Reply
    Nadia27 Premium
    Ok. Thanks
    Reply
    Igor13 Premium
    Hi Kyle!

    Thanks again for the helpful post!

    There is not much to add here. You pointed a few very important factors when it comes to content creation and conversion!

    I especially like the paragraph where you inform us about the "happy mix" strategy of content creation.

    The next factor I found very important as well is about tricking search engines with attention to get better rank and the importance of the highest quality content.

    It seems the "things are not going to change so soon" even if video marketing is so huge now. Written content (as long the search engines function the way they do) will be one of the most (if not the most) important factors of great content creation and page rank.

    Best regards,
    Igor
    Reply
    Kyle Premium
    Video has been huge for a long time now, so has text based content. Neither are going anywhere, if anything, people have more ability to read content than they do video as people are using their devices on the fly (and cannot always sit through, or listen to a video).

    One thing that is interesting is that keeping someones attention within video is getting harder as people tend to watch videos that are not as long, or watch a smaller percentage of longer videos.

    We are living in a world of instant gratification, and click bait headlines. Your content always needs to be engaging and focused on intriguing the audience, and typically if you can do that and target keywords appropriate, you are going to rank well.
    Reply
    Igor13 Premium
    Thanks, Kyle!
    Great explanation! It clarifies a lot!

    BR,
    Igor
    Reply
    JagiR Premium
    I mostly write for people with a focus on getting into rankings. Right now according to Google Analytics people are staying on my site for about 11/2 minute before bouncing away. Not sure what I can do to improve retention rate.
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    Kyle Premium
    That is a pretty good time on page, it really depends on how many words your content is and other variables like the exit points, if you have pop-ups, etc.

    That shows that people are definitely taking some time to go through and engage in your content.
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    JagiR Premium
    Thanks for the feedback Kyle. Much appreciated.
    Reply
    Great post, helping people is very rewarding.
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