About J-KWest
Joined October 2016
Update: June 4, 2019
It’s been a couple years since I updated my profile, so here goes :-)

There are a couple critical moments that brought me to Wealthy Affiliate… the first was in 2015 when I was packing for another 10-day shift (in what we Canadians fondly refer to as the “oil patch”).

My youngest daughter asked me, “Daddy, are you going home to tomorrow?”


I was home, or at least I thought I was.

It hit me like a ton of bricks. To a 5-year-old who rarely saw me, I was a just visitor who stopped in to visit for few days every couple of weeks.

Talk about a transformational moment…

To her, my home was somewhere else and in a way, she was right. I knew then and there something had to change. I mean… I always knew it, but that’s when I “really” knew it.

Me being away was all she knew though. My other daughter was old enough to remember when I did not work out of town. For her it was lot more difficult and I regret not being more aware of that.

And of course, my incredible wife was for the most part, raising our girls on her own. Besides the every day stuff, there were birthdays, holidays, swimming, dance and taekwondo lessons...

You may have had a similar experience. When you knew the path your were going down had to change.

I knew I wanted to do something online, but I had no idea where to begin. And I’m sure you know what I’m talking about when I say everything seemed so “shady” online. I checked out a few things, but in the end, decided to just figure it out on my own (aka... without risking my money).

I built my first website that summer with no idea what I was doing or how this “online thing” would eventually change my life. But it did…

That first website went nowhere and I eventually shut it down, but my feet were finally wet and I was learning.

To make a long story short, I found Wealthy Affiliate a year-and-a-half later on Google while trying to find a way make money with this new skill I had acquired.

Of course, I also found a ton more of the shady “make-money-online” schemes and I must admit… I was certain Wealthy Affiliate was just another one. In some ways I remember it like it was yesterday… the hope and excitement but also thinking it was a scam.

What I can’t remember though, are the reasons I decided to upgrade. I’m sure having access to Kyle was a big part of it. It might have been the first month deal but the more I think about it, maybe not... (if you’ve heard the “Alberta oil-patch” rumours of us throwing money (or patch-cash) at stupid things… they are mostly true).

Not that twenty bucks was a lot of money or that Wealthy Affiliate was a stupid thing to throw money at, but I didn’t really know what Wealthy Affiliate was at the time. I half-expected to see my 20 bucks disappear and a clown face pop up on the screen saying “Got You Sucker” :-D

It’s funny when I think about it now and I feel a little stupid that I thought that way, but it’s “making money on the internet”… how can you not be skeptical, right?

What’s even crazier though (and I don't think I’ve ever written about this before), is that I was mentally prepared to spend (or risk) 10K on a way to make money online.

That's where I was the day I sat down to seriously figure this out.

I had hit a serious wall. I hated what I was doing (and what it was doing to my family). I was burned out, depressed and I felt trapped. The program that caught my attention was called the Six-Figure Mentors (I’ve reviewed the Six-Figure Mentors since then and even with my 10K, I would have been another 10K to 20K short).

By comparison it seemed pretty stupid not to give Wealthy Affiliate a shot.

Anyway… here I am, 2 ½ years later.

There were times I wasn’t even sure this was something I wanted to do, which also seems pretty stupid when I look back on it, because I’m WAY happier doing what I do now. It’s not even in the same universe.

Of course, like just about everyone here I can’t count how many times I wondered in the beginning if this thing would even work.

And it’s been been an absolutely crazy journey. Ups and downs, a few wins and countless losses. There were tears along the way and people wondering when I was going to smarten up and quit!

At one point I got WAY off track for the better part of a year and spent a mountain of money on shiny objects, but I’m still here and as crazy as it is, this is now my full-time gig. There's still a long way to go before I reach my goals… but I’m no longer living up north in camps being a Dad by phone.

My next goal is to move my family back home (Vanvouver BC area) and for the first time many years, it’s a real discussion.

If you’re new to Wealthy Affiliate and reading this, I also want to be clear that earning enough to no longer have a boss did NOT happen overnight.

And, although I can afford to not have a “job” and we can easily get away for a few weeks if we choose… I haven’t made enough to put us in a position that guarantees I’ll never have to work a regular job again.

In fact, to make sure we have a little cushion (and to save $$$ for our move back to BC) I’m currently doing about 10 Uber rides from the airport each week (yes… I said Uber).

The airport rides are great for me because I have to sit around for a couple hours to get a ride anyway. Instead of sitting at home or in a coffee shop, I use that time to work online.

Plus… my main site is all about doing side-gigs and having multiple sources of income, so this way I can practice what I preach :-)

My point is this though…

… for those just joining, please don’t think this a way to get-rich-quick. I know most of you don’t expect it to be, but I also think there’s a tiny part of us that secretly hopes it’s possible.

When I joined, I thought there was an outside chance I’d be able to quit my job within a few months if I just worked at it harder than anyone has worked. Nope.

I made a few bucks in my 3rd month but not enough to retire. It was more like a coffee and a muffin at Starbucks.

I’m not saying you won’t retire within a few months, but I also haven’t met anyone who’s done it that fast.

Another question you might have (and you’ll see it asked here by others over and over) is this…

“Does Wealthy Affiliate work?”

My new answer to that question is to ask another question…

“Does the gym work?”

Of course Wealthy Affiliate works. But like a gym, you get out what you put in. If you buy a gym membership and stop in for a few random workouts 3 or 4 times a month… you’re probably not going to see results.

If you hit it hard for a month or two and quit you're probably not going have a body like the guy or girl on Instagram you admire.

Wealthy Affiliate works like that.

This is a full-time income from home we’re talking about here and that’s a huge deal. The words “it’s worth it” don’t even come close to how crazy it feels to take a day off whenever you want. Take two or three… a week if you want.

It’s Monday tomorrow? Who cares…

Of course, you need to keep your foot on the gas but it’s funny in retrospect. There was a time when I’d wake up hours before I had to be at my "job" and think…

“Ugh, I have to write another blog post”.

Now I wake up and think, “I GET TO write a blog post”.

I could be working up north on someone else’s schedule, away from my family in minus 30 (or colder) weather, twisted like a pretzel 80 feet in the air, but instead…

I GET TO write a blog post.

People spend tens (even hundreds) of thousands of dollars to start a business or go to school. And it takes them years to reach the level of success they aim for. If you’re a business owner or post-secondary graduate you know what I mean.

When I became an electrician, it was nearly 6000 hours of on the job training and 36 weeks of full-time school broken up over 4 years.

I don’t regret it for a second but just to compare… I’ve been at Wealthy Affiliate for just 2 ½ years.

Anyway… I didn’t expect my bio/profile to turn into an entire blog post (sorry)… but I’ll finish by saying this…

If you approach Wealthy Affiliate in the same way a business owner would approach their business or University student would approach their studies… it’s absolutely crazy what you can accomplish here.

Thanks for reading :-)
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PaulREvans57 Premium
Hi, Jay,

Thanks for following me and joining my network. I've returned the compliment and followed you back.

You live in a beautiful country. I have visited Canada twice, and I nearly migrated there once.

I've been a Premium member of Wealthy Affiliate for two years, and I don't regret one day! I'm now a member of the 2020 Super Affiliate Challenge. I'll see it through to the end, and I'll be at the Las Vegas Super Affiliate Conference next year.

I've been reading your WA blogs; I seem to have followed a similar path to yours. I realise (not too late) that Kyle's training is spot on and if followed without trying the latest tweak or trick, then success will follow.

I've spent the past week tidying up my site and getting it back on track. I'm almost there. Tomorrow, I get back to the task of writing content. No more distractions for me!

Best wishes,
Be Happy!
J-KWest Premium
Hey Paul, glad to hear I'm not the only one :-D

Sometimes we have to stray from the path to realize what we had all along, lol. I still struggle as I add new skills to my "arsenal". It's not always easy managing ourselves and making sure we grow while also maintaining our focus.

Wishing you the best on your journey to Vegas and looking forward to reading your posts :-)

Robert-A Premium
Hello Jay And Welcome To Wealthy Affiliate.

Since you joined way back in 2016 you will know by now that internet marketing can be a steep learning curve and there will always be something new to learn.

You must keep referring to the training (it does get updated from time to time).

If you get really stuck on anything then can I suggest you browse some of the 490+ blogs I have published within WA.

Feel free to send me a message anytime you get stuck and I will endeavour to point you in the right direction.

You have decided to follow me and I will follow you as well.

Have a great day.
J-KWest Premium
Thanks Robert, I'll definitely be checking out your blogs here at WA,

Have a great weekend :-)
Robert-A Premium
No probs Jay and if/when you read my blogs make sure you choose the ones that will help you in conjunction with whatever training you are currently taking.
Have a great Saturday.
CristalB1 Premium
I recently added and published another post, however when I go to the website here or on my WordPress site or back office I can't find it I have the link to it and everything. Perhaps you could tell me why this is happening are where it's at?

J-KWest Premium
Hi Cristal, is this the post that is missing? The Hemp Seed Oil Benefits? It is showing up on your blogroll/homepage when I visit your site. It shows today as your publish date (March 29). Maybe I'm misinterpreting your question... let me know.

Hope all is well, and your site is looking great and these are some fantastic posts. Well written and extremely informative, you definitely have a knack for this :-)
I know that is expected of me to go Premium. The small issue with that is that I am rock bottom broke. What I want to ask is would getting people thru the affiliate program earn actual money to pay for the Premium? I understand the -Create a web page-Create content-Get people interested in the content-Build trust over time- direction of things. As far as content goes I have a decade of experience in kickboxing, a lot of love and some practice for 3D modeling, and I know a little bit about psychology. Any advice would be appreciated :)
J-KWest Premium
There's no rush to go premium. The reason you have free websites available us so you can start the training and put everything you learn into practice, build out your site and upgrade whenever it works for you.

And yes, you can share your WA affiliate link to earn money which could be used to pay your membership. Premium members are paid 50% commission so 2 premium members who joined using your affiliate link would cover the cost of your membership. Here are the program details...


As far as a niche, I always recommend first that you choose something you enjoy enough that you'd do it even if you weren't being paid, for a couple reasons...

One... you don't want this to feel like a job. There's plenty of challenges ahead and trying to motivate yourself to do something you don't enjoy is another challenge you don't need. Besides... most people are already stuck doing a job they have no interest in and the goal is to get away from that.

Two... there will be a period of time when you'll be putting in the hours and not getting paid.

Having said that, mistakes are welcome. My first affiliate site was about the benefits of sleep and although it interests me, when I started writing content I was buried in medical research and literature to make sure what I was writing was accurate. Not fun...

But I still learned the basics during the process and changing direction wasn't a big deal.

So... of the interests you mentioned, which one would you enjoy creating content about the most?
Thanks a lot. It does make sense to make content about something that I could ramble on and on for hours. And for me they boil down to workout specifics and how people think. Game on :)
J-KWest Premium
Sounds like you've got a direction to work with :-)

A couple things to keep in mind when choosing a niche...

You want to target one niche and one audience. Or more specifically... one sub-niche and one audience.

All of this might sound obvious but you'd be surprised how many people get this wrong....

Money is made online when you help people solve their problem, and the better you understand their problem the more effective you will be at helping them.

Where some people get tripped up is they just put stuff out there and hope people click on it. For example... I mentioned my first "affiliate" site being about sleep... but my first blog (before I knew what affiliate marketing was) was a couple years before I found WA and it was meant to be a survival guide of sorts to the 21st Century Economy.

I was writing about personal development, thinking like an entrepreneur, how technology will impact employment, the shift towards a gig economy, reducing consumption and it went on and on...

Not only was I trying to appeal to every person on the planet, there was no way to monetize it because I wasn't solving anyone's problem... I was just sharing my ideas, thoughts and opinions. At best I had created an entertainment blog.

Again, a lot of people get tripped up with this. They create a blog that doesn't inspire action, it only entertains... then they add some random affiliate links and hope people click on them.

It would be like a library trying to fund itself by selling gum and chocolate bars at the information counter.

But you don't want a blog that resembles a library (or a home or a store) where people come to hang out and hopefully buy something. Your blog is a bridge that takes a specific person from point A to point B.

And... another place were people waste time is that they think it's their job to convince people that point B is where they want to go, but you can't convince anyone of anything.

If your bridge takes people to Manhattan, the only people who are going to take it are people who want to get to Manhattan.

In other words, the only people who are going to click on your offers are people who want your offers. It's not your job to convince people to go somewhere they don't want to go.

It's your job to figure out where they already want to go, and take them there.

I (and many others) have banged our head against the wall for years trying to convince our audience to do what we wanted them to do, instead of helping to do what they already wanted to do.

Every once in awhile you get lucky, but my conversion rates were almost non-existent until I figure this out. Most people never figure it out, so they bang their head against the wall for awhile before they quit and tell people affiliate marketing doesn't work.

This is why you need to be specific with your niche and audience. It's hard enough solving one problem for one audience... it gets exponentially more difficult when you dabble in other areas and try to figure out multiple audiences.

The other thing to keep in mind is that your blog is not about you, it's about your reader. Of course we want to share our own experiences and stories, but to capture your reader you're only writing about your experiences and stories in a way that lets them know you understand and can relate to their challenges.

Another way I've heard this explained is that your stories should induce empathy for your reader, not sympathy for yourself. Of course we're not writing for sympathy... but in our readers eyes, when we spend more time writing about ourselves than we do writing about them and giving them something they can use, it seems that way.

These are just some insights I've learned the hard way and hopefully will help you find your specific niche a little easier :-)

I saved your answer and will return to read it again at times. The point is to offer something, to give value and the reason I'm still around is because I do have what to give. Thank you :)
My ability to ask questions here expires in 2 days. Would you be willing to send me a private message with a way to contact you in a way that is convenient for you? I promise it will be strictly related to WA and I will ask you only if necessary. Thank you for all your help
J-KWest Premium
Albertin2 Premium
Detox and cleanse weight loss product is it a niche ? or can I just name it weight loss. Because I want to target people who want to loss weight.but there is now a lot of categories of products that help people to loss weight. I am confused help me to make the right choice
J-KWest Premium
You can definitely do weight loss as your niche, the trick though is to get very specific. General weight loss is dominated by corporate sites who can hire teams of writers. They do weight loss very well, but what they don't do well is specific topic weight loss.

The more narrow you can "niche-down" the easier it is to dominate a specific corner of that market, and this is where Google and search in general have been going, and will continue to go throughout 2019 and beyond.

I don't know enough about that particular niche without doing some research, but to throw some ideas out there, you might look into detox weightloss for diabetics. Or you could even narrow it down to type 1 diabetics.

Or for people who have certain food allergies, etc.

This is where you brainstorm and if possible narrow it down using your own experience, something you can personally relate to.

Not only are these hyper-targeted niches easier to dominate and rank, but they have the highest level of searcher intent and ability to connect with your audience, because they know you're not just speaking to people in general but you're speaking to their exact situation. To them.

And other people with those exact circumstances are visiting your site as well and everyone shares a common bond which is how online communities come together.

Once you've brainstormed and come up with 5 - 10 specific ideas you can do keyword research and SERP research (search engine results page to see what others are doing) and see which one of your ideas has the most potential. You're looking for the most popular sub-niches with the least amount of competition.
Albertin2 Premium
Thanks for your good advice.
J-KWest Premium
No problem, let me know how it goes 😊
Albertin2 Premium
I find another niche which is the best pet tracking and activity monitoring.I just don't know what to name my website .that's what I decide to do
Albertin2 Premium
I just struggling with the introduction that I am kind stuck .maybe you could help me out?
Albertin2 Premium
I want to focus on wearable technology. And for now I just want do for the wearable for the pets
J-KWest Premium
I think that's a great niche. As far as an introduction, let me know what in particular are you struggling with?
Albertin2 Premium
I am struggle to make a nice introduction. I have listed and write the descriptions and price of each tracking device.now I want help how to make the introduction that impress the read.
J-KWest Premium
So, successful marketing is all about connecting with your audience. Why would they be interested in buying the product... and what are the benefits (not the features).

For example, the feature is that it provides tracking data for your pet...

The benefits are
- it helps to keep your pet safe
- it helps you be there for your pet when they need you most
- it helps to ensure that your children never go through the pain of losing a pet... family member, in that way.

Those are examples of benefits and those are what matter to people.

It's also important to know what kind of pet owner buys a tracking device. I haven't researched this, but my first guess is people who think of their pet as a family member, not just a pet.

But another angle to consider is people who buy pets for protection or security. They have a monetary reason to locate their pet.

Service dogs are another example.

Here's a post you might find helpful. It has some good information about writing product reviews. Also... my apologies for the delayed response. I started typing this up in my phone yesterday and got interrupted abruptly... sorry about that :-)