Weekly Challenge: Create a Fitness Brand and Logo Design
Hey Fam,
This week’s challenge is all about branding from the ground up. You are going to create a fitness brand name and design a logo that brings it to life.
Whether you’re into gym culture, nutrition, hybrid training, or lifestyle fitness, or none of the above, this a fun task to get creative! This is also a chance to refine you brand finding skills, and logo creation skills.
Your Challenge:
1️⃣ Come Up With a Fitness Brand Name – Think bold, clean, modern, and relevant to the fitness space. It could be gear-related, training-focused, or centered around transformation and health.
2️⃣ Design a Logo – Create a logo that represents your brand’s energy, focus, and personality. Include color, font choice, and design elements that align with your concept. Use your favorite image generation platform to do this, GPT, Canva, Midjourney, Gemini, Grok, etc.
3️⃣ Post Your Brand Name + Logo in the Comments – Share the name, upload the image, and give a short explanation of your creative choices.
4️⃣ Engage With Others – Like and comment on your favorite entries. You can vote for up to 3 designs.
Prizes
The top 5 most liked entries will each receive:
- $50 in Cash Credits
Use it for domains, business tools, or cash it out, it’s your reward for creating a professional, standout fitness brand.
Key Details:
- Open to all Premium Level members: Premium and Premium Plus+
- Challenge Dates: Starts Wednesday, April 23 and ends Tuesday, April 29th
- Post early to give yourself more time to collect likes
Why This Challenge Matters
Your brand name and logo are often the first impression your business makes. This challenge will help you sharpen your creative instincts, build design confidence, and practice brand storytelling, all in one go.
Whether you’re a designer or just getting started, this is for everyone.
Let’s see those fitness brands come to shape (no pun intended)!
Recent Comments
192
1. BRAND NAME: Girly Boxing
I chose the brand name "Girly Boxing" because this fitness brand addresses to Women 20-35 years old who wants to start an advanced training in Boxing, for Fitness and Self-Defence.
2. LOGO DESIGN
* I created by HAND this logo.
The main element - the boxing girl - has been painted digitally on Rebelle 7.
The background has been painted digitally on Adobe Fresco, using Rake brushes to convey mouvement and dynamism.
* Font choice: Since the logo is strongly graphic, I chose the graphic font Bauhaus in Adobe Photoshop.
* Color Palette:
My palette is almost Monochrome, based mainly on Pink and Purple. I want to keep the palette as simple as possible in order to convey the most of attention on the main concept - the boxing girl.
3. MY CREATIVE CHOICES
- ENERGY: the girl defence pose is frozing the exact time when she will pass from defence to attack! I wanted to convey a sense of empowerment for all the girls and women who feel powerless and not physically strong, by suggesting them that there is another way to live in this world.
- SELF-DEFENCE: This logo is dedicated to all women who have been victims of domestic violence. If at school, they would have provided to us women the basics of self-defence, maybe, we would have less dead women, right now!
- GIRLY COLORS: Pink and Purple generally associated with "Romanticism" and "Love" are here used in a very powerful context of empowerment and Self-Love.
- SIMPLICITY: I opted for a very flat image enriched only by contour line, to shape an ideal woman without giving her a realistic face.
- GRAPHIC LINES (BACKGROUND): created with bold and huge rake brush strokes, these lines convey the energy that is shared by a woman who decides to take the control of her life!
4. MY FINAL THOUGHTS
The logo we choose is a great opportunity to share in "one visual asset" the entire package of values of our brand.
For this challenge, I truly wanted to think outside the box, and show to all of you that there are thousands of fantastic illustrators and graphic designers to work with to create something "less robotic" and more human for your own logo.
This is not my usual style in illustration. Someone has defined me "baroque", meaning I like putting a lot of details and textured in my work. That's totally true.
For this work, I forced myself to create very simple shapes but not "simplistic". This work required two days, between drawing and painting.
Am I crazy? Did I REALLY spend two days for this challenge? Why did I do something like that?
Because I am a HUMAN ARTIST who creates HUMAN ART. I won't give up on that.
I have learnt a lot by creating this boxing girl, I gave her a piece of my heart, so I am truly happy to participate with something created by me and dedicated to all the women victims of domestic violence.
Thank you so much dear Gail! Let's keep business art HUMAN because business are made by humans for humans! :)
I do like using AI, I have to admit although I do think it always needs to have a human overview.
I liken it to the invention of the sewing machine. You can still handmake garments if you really want to, or you can mass produce them in a factory (akin to using AI without thinking) OR you can use your human ingenuity and creativity combined with the speed and efficiency of the sewing machine to create a Gucci masterpiece!
I am not against AI, Gail because it is part of our world and - as a creative person - I need to integrate it in my workflow if I want to stay competitive.
My main problem is that we are adapting too fast to robotic artifacts (I can really call it art) that we are going to lose the ENERGY every artist or designer puts in his work, giving a totally different outcome.
Let's check the logo produced in this challenge. A lot of creativity in the briefings, while all the logos seem THE SAME.
We cannot give into AI hands the expression of our values. Simply, we can't or we will have thousands of copies of the same brands.
While brands need to stand out for their uniqueness.
🏆 Our Entry: "Fat to Fit"
1. Brand Name: Fat to Fit
We chose Fat to Fit because it speaks directly to the heart of transformation. It's bold, authentic, and powerfully relevant to anyone on a fitness journey. The name immediately conveys the mission: turning struggle into strength, self-doubt into confidence.
2. Logo Design
We created a minimalist yet powerful logo using GPTs:
Font Choice: Bold, clean sans-serif font to symbolize strength and modernity.
Color Scheme:
Navy Blue background for trust, depth, and professionalism.
White text for clarity, simplicity, and purity.
Vibrant Green Dumbbell between "TO" and "FIT" to represent energy, growth, and transformation.
The design is clean yet visually impactful — easily recognizable, adaptable for merchandise, websites, and social platforms.
3. Creative Choices Explained
Authenticity First: We wanted the name and logo to be relatable to anyone who's ever struggled with weight or self-confidence.
Visual Energy: The green dumbbell subtly hints at "movement" and "strength" without overwhelming the text.
Simplicity = Power: The clean design ensures that the logo looks amazing on screens, apparel, and promotional materials.
4. Community Engagement
We're excited to connect with others on this journey! We'll be liking, commenting, and supporting fellow creators in this challenge. ✨
From an idea to a brand — this is "Fat to Fit." And we're just getting started.
Join the movement. Transform your life. One step, one rep, one victory at a time.
Ps
For the whole concept around creating the brand: From Fat to Fit
Hey everyone,
I have another submission I would like to make (again I'm new at this.
Brand name: Momentum Fitness
Slogan: Powered By Motion, Driven By Results
Description: Its reminding us the Drive we all have inside us is what powers us to get moving and when we get moving when will see results of our actions and that is what drives us to continue and as the results improve we pick our momentum for better results.
I used Chat Chat GPT for this Logo
Hi everyone.
Brand Name : FITJOURNEY PRO ONLINE PROGRAM
Empower Your Journey. Achieve Lasting Fitness
Brand Description: "FitJourney Pro is your comprehensive online fitness program designed to help you achieve lasting results. Whether you are looking to build strength, improve endurance, or enhance your overall well-being, our expert-led program offers the tools, guidance, and support you need to succeed."
Target Audience: Health-conscious individuals (ages 20–50) seeking structured, results-driven fitness programs—especially those aiming for long-term strength, endurance, and lifestyle transformation.
Logo Description: The FitJourney Pro logo captures the spirit of a lifestyle fitness brand with a bold, modern twist.
Featuring Ghibli-style animated characters — a man boxing and a woman using battle ropes — it symbolizes strength, determination, and personal transformation. It aligns perfectly with the brand’s mission of lasting fitness.
The black background conveys power, sophistication, and focus.
The bold yellow icon and brand name inject energy, optimism, and urgency, motivating individuals to take action toward their fitness goals.
The approachable, animated style appeals to a wide target audience, from beginners to fitness enthusiasts.
It makes fitness feel inspiring, supportive, and achievable rather than intimidating.
Logo designed using ChatGPT
Your logo description is especially impressive. I love the creative use of Ghibli-style animation to represent both strength and approachability — that’s a clever way to make fitness feel more inviting and less intimidating.
Hi guys,
Brand Name: ADRENALINE CONCEPT
Tagline: Dominate Every Workout!
Adrenaline Concept is a fitness gear brand that offers specialized equipment for fitness gyms and individuals who create their own training space at home.
I acquired this domain a while ago, and this challenge pushed me to create a logo for the brand. However, I would appreciate your opinion since I can’t decide between these two options. The first logo is simple, created in Canva, while the second was made in Bing.
Which logo do you find more appealing?
See more comments
1. Brand Name: Silver Striders
I chose this brand and logo using ChatGPT.
2. Brand Concept:
Silver Striders is a wellness and fitness brand designed to inspire, empower, and support individuals over 70 in maintaining strength, balance, and vitality. It combines low-impact exercise programs, community support, and lifestyle guidance tailored specifically to the needs of older adults. The goal is to live longer by keeping a well-fit body.
3. Brand Values:
Graceful aging - promoting dignity and self-respect in health.
Community and connection - fostering belonging and social well-being.
Safe strength - prioritizing safety while encouraging physical progress.
Longevity through movement - promoting mobility as the key to independence.
4. Logo Description:
A graceful human in motion (gender-neutral) within A circular design symbolizing movement, continuity, and balance.
A silver leaf or feather style is incorporated to evoke both lightness and age with elegance.
Clean san-serif typography, tranquility, and clarity are in soft silver and calming blue or teal for trust and clarity.
I really love your brand concept!!! Having two old parents who - Thank God - are fine at the age of 85 years, I know how important is to keep yourself active and healthy!
About the logo, I would simplify it the more! The color palette is great because the silver reminds me the white hair of older people!
Thanks for your comments, this is my first Challenge and I'm glad to make an entry.
yes, making an entry is another step forward! I wish you best luck!
Looks great Ben, nice work!