Monkey Search for Banana.
Monkey search for "banana" in Google.
You put "banana" in your ad.
You offer a "banana" on your website with the best place to buy a "banana".
Monkey buy banana.
You make money off of monkey.
Seriously though, a Monkey?
Now, I have never seen a monkey actually perform a search in Google, but this is not saying one can or cannot. The point I am trying to make is that THIS is the process of a very successful Pay Per Click (PPC) campaign. If I had a hungry monkey that knew how to use Google, I know I could sell that very monkey and all his friends some delicious, ripe bananas.
Although this is hypothetical and of course we are selling to real people, not monkeys, the principles are exactly the same as when I started out in the Internet Marketing world 12 years ago. If you can create this flow of relevance between “someone looking for something” and a “product that they will benefit from”, you have a business on your hands.
A business that is scalable. A business that is predictable. And a business without limits.
KISS. Keep It Stupid Simple
Don’t act in a way that makes you simple. Rather hone in on your business in the most simplistic way, because at the root of a successful business is the flow of relevance. All you have to do is find a monkey and connect it with a ripe banana. That is your job as an affiliate marketer.
Often times people make things far more complex than they have to be. I see this all the time in every aspect of business. From the process of SEO, PPC, building a website, creating content, to converting people from visitors to customers, there is a natural tendency to make things more difficult than they have to be. Now get out there and sell of some bananas.
The 2014/2015 PPC Opportunity About to Get Exposed at WA
Over the remainder of 2014, there is going to be a lot more in depth training on PPC within Wealthy Affiliate.
In my 12 years online I honestly have not seen the opportunity within the PPC world as big as it is today and there are going to be upcoming phases to both the Affiliate Bootcamp (PPC phase coming September 1st, 2014) followed by new levels within the Online Entrepreneur Certification course that dive into the exciting world of PPC.
Stay tuned, as we roll through the remainder of 2014 there is a lot of brilliance within the Premium membership coming your way within WA!
Recent Comments
168
Very much looking forward to this training, its great to see that WA does not stop producing new training, I am a great fan of the keep it simple style, I just want to create a profitable business here
Barry
We aim to keep it simple because the process of creating a business can be simplified and technological advances (many of which we are making here) along with a community of help when you get stuck can speed up the process.
Hi Kyle, good to catch you. Is there any material here on WA about "campaigns" other than PPC and AdSense?
John
What sort of campaigns are you referring to? That is a pretty wide open question, that is like asking "do you have any more information". There is lots of info here on SEO, email marketing, PPC, advertising, local marketing...100's of actual business models can be dissected from the training here.
I should have narrowed it down. A campaign for folks that don't have a big list yet, AND a limited budget.
John
That is the exact training the OEC course and the Bootcamp walk you through.
You don't need a list, an ad budget or any experience to build a business and the emphasis within the first 4 phases of each of these highly proven and effective techniques for building a business through SEO (getting Google rankings).
Kyle that is so true for many areas of affiliate marketing! what you teach here is good..But, since I can not work with google ( apparently have been banned for life), with only an explanation that my sites and landing pages were bad, and they dont see me changing that, mind you I represented one of the scam companies more than 6 years ago!, Is there help for people like us? what would you say I could do for SEO,other options have not panned out for me and I think Im just wasting my time and money, I cant afford ppc and only get shoppers that never convert , any info on that in our lessons?
I haven't had any luck and I can access anything. If you cannot use the normal info like we do, I have no idea if you would ever succeed.
Rick, relevant keyword => relevant ad/description => relevant landing page => Relevant offer
Give me a target keyword example that you are trying to get ranked under and I will explain the process in more detail, both from an SEO perspective as well as PPC.
I have no banana ,nor do I see any monkey. I need someone to show me the banana so I can offer it and maybe just maybe a monkey will come along! :) I think the explanation is way over simplified to be connected in anyway to affiliate marketing. I buy bananas and put in my cereal. But I've never see one online before. :)
So I need relevant content, right? I wish someone would help me....I'm going on five months here without any luck, or bananas!
Want to buy some bananas off me for your cereal? I know where you can get the best bananas for your cereal and once you use these bananas you will never buy regular bananas again.
1 - Monkey = Man ( or woman ) wanting to make money
2 - Banana = Wealthy affiliate membership
3 - Your offer = Offer mentorship, offer knowledge, offer understanding, offer a challenge, offer compelling copy to show that your offer is unique, Offer a unique selling point, why should they buy the banana from you and why is your banana different to every other banana
4 - Follow up with extra help even after money is taken and you can then make more money from the same monkey and monkeys friends and family
yes, do you have a special on bananas today? :) I will consider investing. Are you talking about Jaxx?. :)
Kyle is talking about the training that is about to be released so you may well like to invest in Pay per click advertising
Yes - He will tell you what kind of banana the monkey is looking
Yes - He will tell you how to capture the attention of the monkey by showing you the right way to write an ad
Yes - He will show you how to write copy so you keep the money on the page and sell him the bananas you want to sell him
If your having trouble with seo it seems like PPC will be good for you because you will be able to get your ad on front page so all you need to do is sell them well
I was inferring that I could have sold you bananas if I knew that you liked them on your cereal. People in essence are telling you what they "like" or what they are explicitly needing more information on when they do a search in Google.
Excellent way to explain the process this makes it very easy to understand.
Is there a typo in one of your headings? Or was it deliberate that you wrote "Keep it stupid simple"? Just wondering. :)
Yeah, I was being politically correct. Didn't feel like calling everyone reading this stupid lol.
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It is always good to be reminded of the process of simplicity. I always tend to make things more complicated. I always need to sit and think of the simple things and get through the clutter that I end up creating.
God bless you and the WA family.
Don't worry, we all do it David. We assume that as soon as the word "success" is involved, the process has to be very difficult. It is not the actual process that is complex it is the effort required that is the hard work.
The process itself is simple, just requires some effort to get it working for you.