Beer With Kyle: How Did You Decide on Your Niche?
Hey Everyone,
I hope you've had an awesome week. Today, I’ve got an exciting discussion planned, one that’s relevant to all online business owners and aspiring entrepreneurs—the concept of finding your niche. I’m going to dive into how you chose your niche within Wealthy Affiliate and how we’re improving that process with our new website flow.
I’d love to get your feedback on this new approach as well.
But first, let's kick things off with this week’s beer: I’ll Take You to the Candy Shop from Backcountry Brewing in Squamish, BC. It's a fuzzy peach sour beer, and while I'm not the biggest fan of sour beers, this one is definitely tasty (if you like sour peach candies).
Key Takeaways in this video:
- New Website & Niche Selection Tool:
- Our upcoming website redesign is in the late stages of development. The goal is to help new users select a business idea before they even sign up for Wealthy Affiliate. The homepage will lead with a powerful niche research platform, allowing visitors to explore ideas and discover new opportunities based on things they are passionate about.
- Niche Discovery Flow: Users will be able to explore ideas that have been recently searched or use the tool to type in topics of interest. The tool will present niche suggestions and opportunity ratings, allowing users to see which ideas have the most potential.
- Opportunity Ratings: The niche ideas generated will come with an opportunity rating based on factors like competition, profitability, and market size. This helps users make informed decisions on which niche to choose, guiding them toward the best business opportunities.
- Improved Niche Selection:
- Refinement: Instead of encouraging users to choose a broad niche like "hiking," the tool will guide them toward more specific niches such as "hiking gear" or "hiking tours." This helps users focus on a manageable and profitable segment of the market.
- Streamlined Sign-Up: Once users select a niche, they’ll be able to sign up, and their business hub will be automatically built for them. This creates a seamless experience from niche selection to business setup, with no friction.
- Building a Business Hub in Seconds:
- After niche selection, the tool will take users directly to their Wealthy Affiliate hub, which is customized around their chosen niche. From there, they can begin their training and start building their business. This new flow is designed to get users up and running quickly and efficiently.
- Your Feedback:
- Your Experience: I’d love to know how you went about choosing your niche. What was your thought process? Did you use the existing tools, or did you come into Wealthy Affiliate already knowing what you wanted to build?
- Comparison with New Tool: If you had access to this new niche research platform when you first started, would it have helped you make your decision? Do you think this approach offers better insights compared to the process you went through?
- User-Friendly Design: We’re constantly pushing to make the niche selection process easier and more informative. If you have any suggestions or feedback, your insights could help us make this new feature even better.
I’m really excited about the improvements we’re rolling out, and I’d love to hear what you think. Do you feel this new process will make it easier for people to find a niche they’re passionate about? Would you have benefited from this when you first started out?
Take a moment to drop your thoughts in the comments below. Your feedback is incredibly valuable to us.
Have a wonderful weekend, and I’ll catch up with you on Monday!
Recent Comments
86
This is a great update, in my opinion! I like the fact that it gives you options with a more specific possibility for a niche! I knew what general direction I was going in when I started, but this is an excellent tool to help get more specific when choosing your new business.
The looks of the page are great as well!
Well done, Kyle, Carson and the whole WA team!!
Tim 🎼
I think anything that gives a newbie to the world of affiliate marketing a way to be confident in their chosen niche is a great thing.
I know from painful experience how long it took me to come up with something I was even remotely happy with and because I was not confident, I still procrastinated on taking action.
I like this because it will give new sign ups the confidence to overcome this first major hurdle.
Thanks for all the work you do.
Richard
Hi Kyle:
There's much excitement with this new roll out! It's appealing and should be beneficial to new users and others here still building their business.
I chose each niche within the hub based on something I was already focused on: promoting WA, home health care for the elderly, and making money online as an entrepreneur.
These three websites were built when the hubs were first introduced.
Thank you for consistently keeping us informed!
Veron
Hi Kyle, Great idea! I think it would have been easier for me to work through the niche choice with your new entry to the site. However, I came up with an idea for a travel blog for people over 50, including staying healthy. I always found it difficult to search for that in a niche finder; the whole thing still puzzles me a bit.
However, I love writing and creating, and I've noticed some pages getting indexed for product reviews, so I'm taking that as an indicator to do more in that area. It would be great to start seeing more success in monetizing after a year, however I continue :)
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To answer your question directly; Yes, it would have helped me a lot and might have saved me from choosing one which I had to drop and choose another one, and even the one that I chose is still very broad, that has two very broad niches.
Still, I think that the wagon didn't leave the station yet. Today, my niche is extremely wide. If I have this tool on my hub, I can still do the research and through my content writing, I can still turn around my website to a more specific niche through my content.
Later on I might expand through the same website into a new niche within the sw ame broad one. I know that this is not advisable, but it is still a business model if one thought that the first specific niche got mature or for whatever other reason, and there are other rising niches that can be more profitable.
A continuous research of the niche and its specific niches in my point of view is a good practice, and I would encourage this tool to be on the hub as well, and not only at the beginning of WA Journey.
Excellent, thanks for walking us through your thought process here.
I like your approach and your ideas here, and starting broad and refining from there is the easiest approach and I think the platform can encourage that and help people start very broad and move them quickly to refining down their niche to something much more specific (whilst retaining the opportunity rating).