New Content vs. Old: Which is Better for SEO?
Last Update: Jul 10, 2022
New content vs. old: Which is better for SEO? It's a question that content creators and SEOs have debated for years. The answer, unfortunately, is not a simple one. Depending on your specific situation, either new or old content could be the better option for your website. This blog post will look at the pros and cons to help you decide which is suitable for you and your website.
Allows you to target new keywords and phrases that your audience is searching for
If you're looking to improve your SEO, it's essential to consider creating new content and optimizing old web pages. While new content allows you to target new keywords and phrases your audience is after. Optimizing existing web pages can help you rank higher in search results for the keywords and phrases you're already targeting. Ultimately, both approaches can effectively improve your SEO, so it's essential to consider which makes the most sense for your business.
Can help you attract new readers/visitors to your site
Suppose you're trying to decide whether to create new content or optimize existing web pages for SEO. In that case, it depends on your goals. Creating new content is a good option if you're looking to attract new readers or visitors to your site. People are likelier to find your site with fresh, original content. However, optimizing existing pages may be better if you're primarily concerned with improving your search engine ranking. It is because making minor changes to improve your SEO can significantly impact your position in the search results.
It can be a great way to show Google (and other search engines) that your site is active and relevant.
Suppose you're tight on time and resources. In that case, it's understandable that you might be thinking of skipping the process of creating new content altogether and just optimizing your existing web pages. However, this could do more harm than good in the long run. Not only does Google love fresh content. But visitors to your website are also likely to appreciate seeing new and relevant information each time they visit. Creating new content can be a great way to show Google. (and other search engines) That your site is active and relevant- two things that are essential for maintaining a good ranking.
If it's evergreen content, it can continue to bring in traffic even years after it's published.
Google's algorithm is constantly evolving, and what worked for SEO last year may not work this year. That's why it's crucial to regularly create new content for your website - it shows that you're keeping up with the latest trends and technology. It can help you attract new visitors. However, don't forget about optimizing your existing web pages! Even if they're not brand new, improving their titles, descriptions, and keyword usage can help them rank higher in search results and increase traffic.
People who find your old content may explore other pages on your site.
If you're stuck on which to do, both! Creating new content helps attract new visitors, and optimizing old web pages can help improve your ranking in search engine results. However, optimizing old web pages may be better if you're short on time because it can impact your website's traffic.
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When I look at some of my content I first wrote, I am embarrassed. I think we should look back at what we wrote and update at the very least, however we must continue to add new stuff or we will drop our readership.
Some of my first stuff, omg what was I thinking.
Hello Stephen, That is what prompted me to share this post. I read an article and then read my stuff, WHOA!!
You make some compelling arguments here, Kevin.
Definitely some things to ponder!
I am doing well, Kevin! I always love reading your informative posts, my friend! Have an excellent new week!
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This is food for thought. I have basically left old content alone and written new.
Hello, Thanks for stopping by! I hope you are doing well!