Last Update: June 13, 2015

I've been seeing some questions and discussions on the backlink topic lately.

And I thought I'd share my take on the subject.

Here's what I believe:

It's always gotta be relevant.

A good/quality backlink would be from a blog in your niche with some or high authority.

For example – your WA affiliate blog:

If you can get a backlink from another WA affiliate blog that is starting to build some authority – that would be an OK link.

If you can get a backlink from a blog like Kyle's – that would be a pretty great link.

If you can get a backlink from a site like Forbes or Entrepreneur – that would be one of the best links you'd ever have.

And the anchor text...

The anchor text of a quality link would be your brand/website name or URL (and maybe a keyword)... and NOT words/phrases like "click here" or "check it out."


How about a bad or low quality backlink?

A low quality link would be from sites like a forum (where they're usually nofollow, anyway).

A backlink from a site that has nothing to do with your niche/blog topic would also be considered low quality.

For example – your WA affiliate site (again):

Say you've just got – or trying to get – a link from a blog about "Weight Loss" with a Moz DA of 75.

That would only be an awesome backlink if you were in the weight loss space – right?

And BAD backlinks...

...would be links that you'd buy.

What do you think?

If you think I'm wrong:

Please, let me know. :)


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JewelCarol Premium
It will definitely be great if we can get a backlink from a high pr site or authority sites!! Thanks very much, Julian. ;))
cschlup54 Premium
Thanks Mark, sounds like back links are good if coming from gray source and link to your niche, thanks for explaining...the good, the bad and ugly
pinkabella Premium
Yes I agree you need good backlinks. good post thank you .
rosieM Premium
Yes, you're right...there are also various ways to ' invite' quality backlinks.
Mark Tait Premium
Hi Julian.

I agree with you - good links have to come from sites in the same niche as you, and all the better if they are already authority sites in that niche.

Simple links from unrelated sites are what will cripple you - so paying for links from fiverr etc will just harm your sites.

Although I have seen DomW post some info in his site about using a paid for service that builds a type of private blog network around your niche, and links back to you - (builds sites in your niche, and links back to you) - it seems a little black hat to me - but Dom is testing it and reporting back his findings on his HPD site so we can all benefit from his findings.

All the best, Mark
JSakanee Premium
Hey Mark. Thanks for sharing Dom's study. I'll have to check that out.