SEO, The Simple Way

Last Update: February 13, 2019


Okay, I suppose I may ruffle a few feathers with this article, SEO is a controversial subject, and even many of the so-called SEO experts (is there really such a thing anyway?) will butt heads and not agree.

To complicate matters further, Google is always changing its algorithms, and naturally Google is a lot "smarter" now than it used to be, even than last year.

So a strategy what worked in the not so distant past will not necessarily be as effective today.

This is why I believe its the intent of WA to teach us SEO the simple way.





But effectively.

And also part of Wealthy Affiliate's genius in pedogogy.

Some here may think I am plain raving mad, but after reading many different articles, speaking with different "experts" on the topic, and listening to folks comments I've formulated my own conclusions on the subtleties of SEO article writing for ideal ranking.

SEO is truly equally both an art and a science.


Sprouted From a Question



I recently asked the question "Why does WA teach us to write an article only around one keyword?"

Other "gurus" such as Neil Patel, and Brian Dean and others claim we can and should be using more than one keyword in our articles to maximize our rankings in the SERPs.

And they are not wrong.

The reason IMO is contained in the power of Latent Semantic Indexing, or LSI.



What is LSI?




For those who may not be familiar with the term, Latent Semantic Indexing (LSI) are related words associated to your main keyword.

For example, LSI keywords (or related keywords) to a Main keyword i.e. "Jogging" might be words like "Nike running shoes, 5K, asphalt, and rubber soles".

LSI is not to be confused with synonyms such as "running"; LSI words are related words not synonmous words, although in this case "running" would work too.

Google is a lot smarter now than it used to be; therefore when it ranks an article, it is looking for and can recognize "intent" (through its bots that search your articles) and can now discriminately discern that specific intent through an articles' LSI keywords.


The more relevant LSI keywords your article contains to the Main keyword, the more certain Google is that you are writing with "intent" about that particular subject (and that you are an authority in the subject), and therefore will rank your article higher in the Search Engine Results Pages (SERPs).


This is all part of Google's latest algorithm changes the past few years.

It used to be that Google would only judge your article by your Main keyword, and the number of repeated instances of that main keyword throughout your article, and use that information to know the subject you were writing about and whether you were an authority.

Today employing this "old" strategy is an adject negative, as this is indeed the definition of keyword stuffing.


Don't Think Too Technical: Follow the WA Training


Sounds pretty technical, right? Well, it actually is. But that doesn't mean we need to think "technically" when we write in order to rank our posts on Google Page 1.

In fact, I would argue that for most (except for tech nerds like me) this would be a hindrance to our writing, and I now strongly believe this is the main reason why WA teaches us to write around only one main keyword.

And to write the rest of our article "naturally."


If you dont think too technically about your writing, and base your articles around only one main keyword and just write "naturally" you are more likely to produce great content. Period.

And writing great content in the simplest and most intuitive way is what it's all about.

There is indeed a method to the madness, and the WA system works!



Write Great Content, That's All That Matters!


So let the Neil Patel's and the Brian Dean's of the world and all the other SEO gurus dissect ad infinitum all the various SEO strategies using LSI graphs and more complex tools.

If you have a penchant for this amount of depth of SEO analysis (like me), then by all means go for It. As long as you are confident such analysis will not get in the way of writing great natural.content.

However, the better strategy for most of us is the KISS principle: keep it short and simple.


Follow Kyle and Carson's lead and simple but highly effective training of Wealthy Affiliate.


Practice, practice. And practice.


You will soon be consistently writing GREAT content, and that is what matters most.

Here's to your next Page 1!

Cheers,

Kaju

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Recent messages
PamC39 Premium
Wow speaking of writing great content. This is one nicely written post very unique and informative. Great job. Keep it up. I will continue to follow the WA training. I always wondered why WA wanted us to focus on one keyword but I get it now. Thank you so much for research this. Have a great day!

Regards

Pam
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jetrbby80316 Premium
Thanks so much Pam I appreciate your warm and sincere compliment, Keep focusing on writing great content, and Google will get you the rest of the way to Page 1.

Wishing you many high ranking pages in the SERPs!

Kaju
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Marley2016 Premium
Kaju,
I have been reading some articles on Google algorithms and to
be honest seems the more natural one writes about a topic with
a single keyword the other LSI words just happen into the post!

Just what I have been noticing with my own writing LOL

Thanks for sharing,
Susie
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jetrbby80316 Premium
That's awesome that your research agrees with mine, Susan. Wonderful, lets leverage the power of Google:)

Cheers,
Kaju
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LindaF Premium
I definably see that Kaju and that is all I think about writing great content lately I have been concentrating on great commenting because google loves that also commenting become is part of the post, the same as we do here on our posts. You become the authority on this post because of your interaction with commenting. That is one of the reasons you are very successful here.
always a better way
Linda
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jetrbby80316 Premium
Indeed Linda, you are very smart and observant:)
WA is such a great training ground:)!

Happy Valentine's Day:)

Kaju
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LindaF Premium
I just wish other could see what we see, All though of late I have seen some great commenting from newbies that are up and coming shining stars. I think we will see a lot of good things this year 2019 seems to have taken off on a good start.
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jetrbby80316 Premium
Awww, Thank You Linda, beautiful image, and representative of what this year will be. Blooming:)!

Fantastic, its great to see the newbies get a good start out of the gate:)

K
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Sruffey Premium
If you get the Google ranking badge this does not mean that you are on page one, does it? SEO is a confusing off the get go, but this is what you have to learn how to write the way Google wants you to write or you will never get the traffic you need to make money. Writing was never one of my strong points, but with practice you get better. I am about to research an article on SEO, do you have any information that may help me with my article? Please like my comment, thanks Sruffey
Reply
jetrbby80316 Premium
I said this earlier to one of my commenters Sruffey, "If we start to think like Google we can become Google and even at some point surpass Google".

Keep practicing, write great content, follow some simple rules WA teaches us here, and Google will do the rest:)

Kaju
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TheAdvisor Premium
This was a cool read specially since you're here talking about a well known affiliate marketing expert.

(the word "guru" gives me a weird vibe about giving such a title to anybody that is a said affiliate marketing or SEO expert, i.e: Neil Patel.)

To keep this comment as short and simple, I just got to say that I agree that we should just take the advice and follow through with the training here at WA and just run with it, fly if you can do it!

I say entering one or two meta keyword phrases in the description boxes inside our back offices when we are working on our post should be sufficient enough for search engines to pick up what they need because in reality it's about the kind of quality that you give through your content that determines where you stand as a website with value in their eyes.

Fortunately for all of us, we have Jaaxy's incredible keyword research platform to know what we are looking for!

Thank you for writing this awesome post!

Jet, Set, Go!
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jetrbby80316 Premium
Where you've been The Advisor?
Thanks for your excellent analysis, I love the simplicity of your explanation, couldn't have said it better myself:))

Yep, Google is so smart now, we would be very wise to keep it simple and get back to writing consistent great content. As you say just one or two meta phrases in the back office, and ....
JET, SET, GO!!!! (Love that ending phrase!))

Do this right and Google will add those LSI keywords for us.
And Jaaxy is incredible too!

Thanks for a great comment:)
Come back again soon, and "Advise Us" some more!

Jet
(a.ka. Kaju).
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Jimmyk16 Premium
Hello Kaju,

For anyone out there using Yoast SEO plug in, Yoast has a free basic SEO course.

It is a great free starter SEO course and helps you to use the plugin.

Give it a try, it will take about 2 hours.

Once you get through that they offer a paid advanced SEO course.

Hope this helps.

Cheers.

Jimmy.
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jetrbby80316 Premium
Thanks for that information Jimmy, I am aware of this as I use Yoast.

But no need really, we have the formula right here in this post: The one that WA teaches us)

Kaju
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herinnelson Premium
You've made some great points here, my friend! Thanks for the helpful post! I just wrote a HOW TO article on my site about the massive changes in 2018 on the web with algorithms and such, that will help us progress in 2019. I got really in depth with it---so, I ate this post right up!

Erin :)!
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jetrbby80316 Premium
That's great Erin, happy for you things are coming along so well:) I will try go to your site and check that article out:)!

This is something we all need in 2019, let's keep pushing each other up that hill:)

Kaju
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szeeman Premium
Great article and keeping it simple. I now know it is not necessary for me to go and dissect content in detail, which makes life easy and will still get me the same results pretty much as if I was to do all that hard work to dissect and try to interpret complex graphs etc. Writing naturally is also a lot more natural and can most probably be discerned by the reader and writing naturally also makes content much more personal and in many cases, much more interesting and enjoyable to read.
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jetrbby80316 Premium
Good habit Szeeman, you are on the right track! Write great content naturally and the LSI keywords will be there:)
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bpais1 Premium
Time to add my 2 cents' worth, Kaju.

I agree that writing around a basic SEO keyword string - like we find in Jaaxy - is the best shot at Google rankings.

That being said, even with a great QSR (lower than 100) and a great Avg (over 100) - along with a "GREAT" KQI, rankings STILL may not come anywhere - even in the first 10 pages or so!

The reason is that, even using great SEO keywords (per Jaaxy), plugging them into a Google search can yield hundreds of thousands of results - and, many times MILLIONS of results.

But, if the article is written using the basic SEO keyword(s) in the spots that Jay has suggested - first header, first paragraph, meta title, and meta description. AND, consequently, the article is written "around" the SEO keyword(s) - with them in mind - I think we are going to have quite a few "LSI" keywords scattered throughout - just because it is what we are discussing.

I gotta tell ya - some of my best Jaaxy SEO keywords - ultra low QSI, ultra high Avg, and GREAT KQI - have produced results as high as several hundred million. One of my "low hanging fruits" has even produced a BILLION results!

With this in mind - in many instances, ranking in the first couple of pages just won't happen - no matter what we do. Until our site is a half dozen years old, or so.

What do you think?

Like I said - just my 2 cents' worth!

:-)

Jim
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TDomena Premium
Hey Jim! I haven't seen you in awhile! Hopefully you're gardening is going swell. Regarding this SEO topic, I think the way you're looking at it can be quite discouraging. You also have to consider of the millions of results, the word count in their articles, the # of images, the aesthetics, the title and click thru rates, the domain authority, pagespeeds, site engagement, and backlink profile. Keyword is only a small part but WA teaches us to optimize for the other parts too. How many people do you think are considering all of these factors and consistently creating content in your niche like we're being taught to do here? I think the fact that you're well trained, targeting keywords, able to use Jaaxy to pull other data like word count of results on the 1st page, backlink profile and domain authority gives you a big advantage you might be underestimating.
Many successful people say the key is to outwork, outthink, and outsmart the competition. That's what we have to do in general with our entire websites; not just with one article, but when you look at your domain authority as it's gained by one article targeting one keyword, your perspective will be a little more daunting. It's the whole that matters.
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bpais1 Premium
Hi Tiffany! I've been around - but, I haven't seen a whole lot of you lately, either!

I agree that it takes more than flour to bake a cake. And, it takes more than SEO to build a successful website presence.

But, Kaju's blog was about "SEO simple" and I kept my response limited to the subject at hand.

So, without going into the myriad of other necessary ingredients to a successful website, I decided to apply the K.I.S.S. principle.

:-)

Jim
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jetrbby80316 Premium
What you have said here Jim is the point of my entire article. So we definitely agree.

Yes, no doubt our site's authority plays a very important role. If the site has been around a few years with lots of great content, it will naturally rank better.

But we all have to start somewhere, and with good habits. We need to start thinking like Google. This is what WA training tries to teach us, without getting over-complicated.

LSI is a very important criteria for Google rankings, but what I am saying here is that its enough to just be aware of what it is and how it affects our rankings, without over analyzing it.

Write naturally around one keyword as WA teaches, don't worry about those inevitable "misses" (yep some articles will NEVER rank, no matter what you do!), and keep moving forward writing new articles by employing the same simple concept.

If you have a penchant for the technical (like me, or like us) then use tools like LSIGraph or LSIKeywords for further research and add some LSI keywords to your article you never would have thought of. But that is not for most people.

Yes, I've come to my own personal conclusion here based on reading many different articles and talking to lots of people:

Follow the KISS principle (as WA teaches us) by writing around 1 main keyword per article, follow some simple rules (i.e., repeat main keyword in first and last paragraph, and once somewhere in the first 30% of the article), write everything else naturally - and the rest will take care of itself.

Kaju
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jetrbby80316 Premium
Well-said Tiffany. it is all of these factors combined that contribute to ranking. A pros very take on the subject.

However, this amount of detail is not for most people. Does that mean they can't rank their articles? Certainly not. Most folks still think LSI is a pharmaceutical drug!

That's why I now firmly believe WA keeps this all simple throughout the training especially catered for new marketers (which are the majority of members who join) for a simple reason:

Follow the KISS principle and learn to implement a simple repeatable habit:
"1 keyword per article", stick to a few simple rules of the game, and write naturally - and the rest will take care of itself.

Also accept that some of your articles will never rank.

For most people, no further analysis will ever be needed. It's the simplest way to rank.
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jetrbby80316 Premium
No matter what you do Jim, without site authority (longevity) some of your articles will never organically rank. But those are not the articles you should be caring about, at least for now.

Folks need to remember, if they are prolific, stick to good KISS habits and write more articles naturally, this is also all a numbers game:)

There are great members who have commented here (like Kiliwia62) who prove this everyday.
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bpais1 Premium
I've got 2 years under my belt - almost 210 articles and over 250,000 words - and, based on keyword results in the Google Search Console, only 10% of my posts rank on Google page 1.

10% are ranking on Google page 2 - and 10% are on page 3. The rest are in oblivion - somewhere in the Twilight Zone.

But, I know that I'm in a very, very competitive niche - gardening - more specifically, vegetable gardening.

So, I just gotta keep on - keepin' on!

;-)

Jim
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jetrbby80316 Premium
And you WILL keep on "keepin on" Jim:)

Considering how competitve your niche is (gardening), you are doing very well Jim. 20% (of 210 articles.) are either on Page 1 or 2 on Google.Not too shabby.

Monetize even those 10% of your articles (21 or so articles) that are on Page 1 to your right audience, and you can make "a good chuck of change".
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AlexEvans Premium
You have to admit at the end of the day that WA is pretty cool, nothing else needs to be said.

I came across your questions Kaju and it looks like you have come back around in a full circle.

Why does WA teach one keyword per post?

Because it works!

A lot of folks think that Google is the internet they are merely one of the gatekeepers, and they have never changed the rules of entry, all they ever do is adapt to what marketers are doing in order to maintain order.

The messages way back when, is the same message today, no change, it will be the same tomorrow. Their ability to ascertain what the intent of content is has gone way past supernova.

Google cocoons the virtual world around humans, we are living in the new dream time.

A lot of marketers are on the edge looking for ways to enhance access to the castle, and one thing for sure that will get the conversation flowing is that of keywords.

It is refreshing to read your article and observe your position, so true the basics will and do work, the key like you say is in the creation of that unique content.

The only way to get good is to consistently be in perpetual creation mode.

If we start to think like Google we can become Google and even at some point surpass Google.
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jetrbby80316 Premium
Love your last line Alex, "If we start to think like Google we can become Google and even at some point surpass Google".

I believe this encapsulates it all.

Thank You,
Kaju
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HeidiY Premium
This is so true Kaju. I have a post with the keyword “horse riding body protectors” which ranks for equestrian body protectors, a term I don’t even use anywhere in the article.

Google is one smart cookie these days.

WA teaches us to write naturally and with intent and from the success stories we know this works.

If it ain’t broke don’t fix it :)
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jetrbby80316 Premium
There you go Heidi, that's LSI in action for you!
Google is so smart it has translated your keyword to" equestrian body protectors", and its ranking for it:)

Write great content naturally and with intent, and Uncle Google will take care of the rest!

Kaju
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CheriJ1 Premium
Love this post! It's easy to get so caught up in SEO "theories" to the point that it hinders "good practice," meaning creating great content for our readers. Others here at WA have clearly shown in their WA blogs how they have ranked for words other than their primary keyword just by writing compelling content. So it's very evident that Google bots are getting smarter, which makes our job just a little easier. KISS for sure! Thanks for sharing your insights on this, Kaju. It helps those of us who don't have your penchant for in-depth SEO analysis feel a little (okay, a LOT!) better about what we're doing in following the WA training and consistently adding quality content to our sites.
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jetrbby80316 Premium
Thank You for the compliments Cheri:) Appreciate them, and we never want to be hindered with theories to point where we aren't writing content, or are afraid to make a move!

Google bots are smarter now, so let's take advantage of that! Write good natural content around one keyword, and the LSI will take care of itself:)

Best to You,
Kaju
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CheriJ1 Premium
I, for one, am glad the bots are smarter now. It not only makes our lives easier as writers but helps us all have a better online experience (because I search for things as much as I want to be a top search result! lol). Best to you, also! ~Cheri
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jetrbby80316 Premium
Excellent point! We are lucky 😊
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kiliwia62 Premium
Well, reading your post brought a smile to my face since I am just doing this what you just said.

It is a while since I have finished the Entrepreneur course here at WA and, you are right, when it comes to a keyword, that we should focus on the main keyword when we writing our articles. So the training.

However, I, somehow, still doing it but it comes more naturally when I am writing my content. I am not solely focused on the keyword itself.

something I must be doing right since my website is ranking on Google's first page and it is still climbing, now on the 4th place the last time I checked.

I am certainly no SEO expert at all, I do as I have learned about it here at WA, but I am also a person with a strong common sense and therefore sometimes just do follow my own "gut feeling", that's all.
I must do something right accordingly to the SERPS lol
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jetrbby80316 Premium
Thank You K,Congrats on your consistent high rankings in the SERPs. To me this is proof in the pudding, and validates my theory:)

Follow the training here, and also follow your intuition, You can't go wrong!

Kaju
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sikick Premium
Every day is a school day, I learnt some new things from that article, thanks!
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jetrbby80316 Premium
It's a pleasure Sik, we all learn from each other here. Apply it consistently and watch your Google ranking go to the top!

Kaju
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gjshawk Premium
Great post, Kaju. It’s nice to get confirmation on the validity of WA’s training occasionally. You really know your stuff. I’m saving your post for future reference.
Grant
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jetrbby80316 Premium
Excellent Grant, Thank You:) When you break it down, WA wants to teach us the simplest and most repeatable way to get rankings. And I am firmly convinced now they are:)

Thank You for the nice compliment, keep writing and publishing Great content:) btw, Like the new profile pic:)

Kaju
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gjshawk Premium
Thank you.
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jetrbby80316 Premium
Awesome!
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kmer6 Premium
Thank you for sharing your thoughts. One keyword and quality content equal to a bowl full of LSI keywords. Follow the WA steps for sustainable rankings.
Ken
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jetrbby80316 Premium
"Bowl full of LSI words" ....like it Ken!
Thanks for the visual, write great content and you will never be hungry!

Kaju
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SondraM Premium
I like your thoughts on this. KISS.

Focus on one keyword, like WA suggests. Then write great content naturally. Theoretically, if your post is long enough there will be lots of other naturally occurring keywords within content.
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jetrbby80316 Premium
Keep it KISS. Definitely all the way Sondra.
Keep writing, follow the WA way and its gonna happen naturally:)

Kaju
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CandP Premium
Very thought provoking, Kaju, thank you. We are planning to write a couple of posts this afternoon and will definitely keep this in mind.
Colette and Philip
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jetrbby80316 Premium
Thank You my dear friends C&P, I'm happy you liked this post. Excellent that you are writing daily, way to go!

Kaju
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Ahimbe Premium
Towards the end of it all you confirm that it all about writing great content. Point taken.
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jetrbby80316 Premium
Great content is the key that trumps everything Ahimbe. Keep writing and keep practicing, and keep publishing

Kaju
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Showolf Premium
Kaju,
What an amazing insight into LSI!!
Thank You for this!!
Shaunna
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jetrbby80316 Premium
Glad I could help you understand these concepts better Shaunna:)
My pleasure:)

Kaju
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Tipqmon11 Premium
Thanks Kaju, for this post. Especially breaking down LSI keywords so that I could get a better understanding. I will continue to follow the trainings and the simple way! Keep up the Great Writing!
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jetrbby80316 Premium
Thanks Tip, I appreciate it:) Glad you can help you get a better understanding of an often misunderstood subject:)

Kaju
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Tipqmon11 Premium
You're Welcome! Yes, understanding is key. Thank You!
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jetrbby80316 Premium
Understanding is the "1st" key,
Doing it is the Final Key!

Don't forget you Must Take Action on what you Learn to Succeed!

Kaju
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Tipqmon11 Premium
Yes, soooo True! For sure :-)
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jetrbby80316 Premium
Don't forget it....better yet, just do it:)
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Tipqmon11 Premium
Will Do! :-)
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jetrbby80316 Premium
Thanks:)
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Tipqmon11 Premium
You're Welcome!
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jetrbby80316 Premium
:):)
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AmyHD Premium
Everything comes with practice, practice. And practice.
Great post. Thank you for sharing it with us.
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jetrbby80316 Premium
Practice, practice practice Amy..and we will get there!
Thanks:)

Kaju
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keishalina9 Premium
Elegantly written and soo-o eloquently expressed! .. awesome article! ... love this post! ... 💛
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jetrbby80316 Premium
Thanks Keishalina, see there is something up there in the "nooo-gy" occasionally:)!!
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keishalina9 Premium
that's amazing! .. lol ... soo-o funny and that's a sign of intelligence! ... enjoy it all ! ... ⭐️🎈
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jetrbby80316 Premium
Thanks K, it takes one to know one!!:)
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keishalina9 Premium
... quite right! ... lol .... enjoy a beautiful, loving Saint Valentine's!
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jetrbby80316 Premium
Hugz and xxx Back atcha!!
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