SEO, The Simple Way

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Updated 6 years ago

Okay, I suppose I may ruffle a few feathers with this article, SEO is a controversial subject, and even many of the so-called SEO experts (is there really such a thing anyway?) will butt heads and not agree.

To complicate matters further, Google is always changing its algorithms, and naturally Google is a lot "smarter" now than it used to be, even than last year.

So a strategy what worked in the not so distant past will not necessarily be as effective today.

This is why I believe its the intent of WA to teach us SEO the simple way.

But effectively.

And also part of Wealthy Affiliate's genius in pedogogy.

Some here may think I am plain raving mad, but after reading many different articles, speaking with different "experts" on the topic, and listening to folks comments I've formulated my own conclusions on the subtleties of SEO article writing for ideal ranking.

SEO is truly equally both an art and a science.

Sprouted From a Question

I recently asked the question "Why does WA teach us to write an article only around one keyword?"

Other "gurus" such as Neil Patel, and Brian Dean and others claim we can and should be using more than one keyword in our articles to maximize our rankings in the SERPs.

And they are not wrong.

The reason IMO is contained in the power of Latent Semantic Indexing, or LSI.

What is LSI?

For those who may not be familiar with the term, Latent Semantic Indexing (LSI) are related words associated to your main keyword.

For example, LSI keywords (or related keywords) to a Main keyword i.e. "Jogging" might be words like "Nike running shoes, 5K, asphalt, and rubber soles".

LSI is not to be confused with synonyms such as "running"; LSI words are related words not synonmous words, although in this case "running" would work too.

Google is a lot smarter now than it used to be; therefore when it ranks an article, it is looking for and can recognize "intent" (through its bots that search your articles) and can now discriminately discern that specific intent through an articles' LSI keywords.

The more relevant LSI keywords your article contains to the Main keyword, the more certain Google is that you are writing with "intent" about that particular subject (and that you are an authority in the subject), and therefore will rank your article higher in the Search Engine Results Pages (SERPs).

This is all part of Google's latest algorithm changes the past few years.

It used to be that Google would only judge your article by your Main keyword, and the number of repeated instances of that main keyword throughout your article, and use that information to know the subject you were writing about and whether you were an authority.

Today employing this "old" strategy is an adject negative, as this is indeed the definition of keyword stuffing.

Don't Think Too Technical: Follow the WA Training

Sounds pretty technical, right? Well, it actually is. But that doesn't mean we need to think "technically" when we write in order to rank our posts on Google Page 1.

In fact, I would argue that for most (except for tech nerds like me) this would be a hindrance to our writing, and I now strongly believe this is the main reason why WA teaches us to write around only one main keyword.

And to write the rest of our article "naturally."

If you dont think too technically about your writing, and base your articles around only one main keyword and just write "naturally" you are more likely to produce great content. Period.

And writing great content in the simplest and most intuitive way is what it's all about.

There is indeed a method to the madness, and the WA system works!

Write Great Content, That's All That Matters!

So let the Neil Patel's and the Brian Dean's of the world and all the other SEO gurus dissect ad infinitum all the various SEO strategies using LSI graphs and more complex tools.

If you have a penchant for this amount of depth of SEO analysis (like me), then by all means go for It. As long as you are confident such analysis will not get in the way of writing great natural.content.

However, the better strategy for most of us is the KISS principle: keep it short and simple.

Follow Kyle and Carson's lead and simple but highly effective training of Wealthy Affiliate.

Practice, practice. And practice.

You will soon be consistently writing GREAT content, and that is what matters most.

Here's to your next Page 1!

Cheers,

Kaju