10 Step Playbook: How to Improve your Marketing Efforts
I’m still out here in the woods camping, it’s been beautiful here in Upstate NY near the lake and thankfully much less humid than I expected. I’m in my tent and quite comfortable.
Fortunately, no run-ins with moose, bears, coyotes, or other critters so far!
To pass some time, I thought I’d write a quick follow up post using my smartphone (2nd time ever) finishing up my “step by step playbook” on how to make continuous process improvements for your internet marketing that I mentioned at the end of “Don’t Be Intimidated by the Big Boys (and Girls)”.
My 10 Step Playbook
Here is my 10 Step Playbook on how to improve your marketing efforts by making continuous improvements, whether it be for targeting social media ads or new email marketing campaigns.
Keep this item list handy, as these are good smart general steps that you should be continuously implementing over ANY specific time period length you are most comfortable with:
- Record all of your work for the campaign and review the results with a trusted expert or mentor
- Search and isolate each individual key component which caused the campaign or trial to fail
- Identify 2 alternative options for each component that would have produced a favorable outcome
- Setup up a simulated campaign repeating the same conditions, and implement your 1st alternative
- Setup up a simulated campaign repeating the same conditions, and implement your 2nd alternative
- Run a new real campaign, and implement both of your 1st and 2nd alternatives
- Record your work for the new campaign and review all the results with a trusted expert or mentor
- Assess new results from simulated and real campaign trial and define your most effective changes
- Repeat steps 4-8 and notice which alternatives produced the most consistent favorable results
- Over x number of campaign trials, assess most favorable alternatives based on highest average
Once you have uncovered your most consistent alternatives which produce steady favorable outcomes, these should always be considered the most reliable “go to” performers to use for that given situation.
Some might consider this amount of testing to be a rather arduous scientific method of assessing alternatives leading to consistent performance improvements, however it is much more reliable than using intuitive means and it will certainly bring you the most consistent improved results.
And this is the same method I used to assess and improve my game to beat the 18-time World Pool Champion Mike Massey.
So why not try it for improving your internet marketing?
Your greater efforts will be well rewarded.
Soon I will be off driving my way back to the urban concrete jungle. Camping over the weekend was quite nice and was a quiet and relaxing diversion in nature!
Thank you for staying with me through my systematic method toward improvements by following my 10 step Playbook.
As always, feel free to make any comments.
Cheers,
Kaju
Recent Comments
70
I've NOW learned your deep trick through my own firsthand experience Mike! It definitely works!
Thanks for sharing, Kaju. Which lake up in New York are you near? I go up there every once in a while to visit real close friends of mine. They are like family to me.
That's awesome Big Rog, don't know it was small lake in the Catskills. Not too far thankfully!
I heard of the Catskills. I think I have been passed there on my way to Poughkeepsie, NY. I usually go up to Lake George when I visit. I call it my good luck lake because every time I go there, I win the lottery from here in Maryland.
I have never been to the Saratoga Racetrack, but I've been to Saratoga Springs, NY. A friend of mine's brother and his family lives there. I'm never going to forget the Thanksgiving Day I spent up there. I had turkey and rabbit for dinner. I thought having rabbit part of Thanksgiving dinner was a New York thing because I never spent Thanksgiving out of my home state of Maryland. The rabbit made me fell asleep that I missed the game Green Bay against Detroit.
Haha! That's a great story Rog!!
Rabbits are generally assocoated with "fast" (making babies and running), NOT sleeping!!
Awww, Thanks Becky, what you say means a helluva lot. I thought you might have been losing faith in me, have not seen you here for awhile!
Thanks so much again Becky:) I have a new You Tube channel where I'm producing great content.
Check out our great Tokyo story as well as my Efren Reyes match win video play by play:)
Send me your YT link and I will Subscribe. You can Subscribe to my channel here:)
http://bit.ly/2T21P2N
If you don't yet, I will happily return the favor when yours is up.:)
You're welcome. Guess you weren't lonely with all us WAers harassing you and trying to scare you to death!
I seem to always get harassed by WA'ers and strangers along the highway who try to scare the be-geebers out of me , I'm used to it!
Of course not...that's my signature giggle. But I might loan it to you sometimes if you give me some CJ!
Great post, thanks for thinking of us here at WA even when you are out camping!
In all honesty, I can't say I understand how this all works, but hopefully, I will as I go on with my WA training.
Happy camping :)
Best,
Alenka
Yes you will Alenka, this will become "cake" to you. Believe me, hold onto to this post, it will make much more sense later.
And I'm always here to help you anytime, my friend:)
Hello, camper!
We have just saved this for very near future reference.
So glad you had the time to relax a bit in the woods. Good for mind, body, and soul.
Safe journey home and have a fantastic week, Kaju!
Colette and Philip
Thanks C& P, luckily it was not so long of a drive, and I arrived home safely. This was definitely great for my mind, body, and soul.:)
Thanks so much again Ed:) I have a new You Tube channel where I'm producing great content.
Check out our great Tokyo story as well as my Efren Reyes match win video play by play:)
Send me your YT link and I will Subscribe. You can Subscribe to my channel here:)
http://bit.ly/2T21P2N
If you don't yet, I will happily return the favor when yours is up.:)
You have raised some excellent points here Kaju. Looks like it is back to the drawing board again.
Derek
See more comments
Good post.
Jerry
Thanks Jerry:)