Affiliate Marketing Beginners Should Read This
If you are one of the thousands of affiliate marketing beginners on the net today, you need to read this blog.
If you have had any training in sales, you probably know this tip already. If you have not had any training in sales, you probably do not.
But even highly trained salespeople who are affiliate marketing beginners forget this. I did.
So, what is my affiliate marketing tip of the day?
Simply this: Focus on the benefit to the customer, not on the feature of the product.
What does this mean practically?
If you are marketing houses, you are marketing shelter from the elements, not wood or bricks.
If you are marketing fences, you are marketing safe kids and dogs or privacy, not white pickets.
If you are marketing an investment program, you are marketing future feelings of security, not bigger numbers on a bank statement.
Affiliate marketing beginners, like all sales people, often forget this one simple fact.
So with each new article you write, pay close attention to what you say. Ask yourself, am I describing the features of this product, or am I truly showing the benefits to my readers?
The most important thing is doing this going forward.
Don't use this tip or any other as an excuse to edit all your old material without first writing new material.
Remember that content is king. And new content is the king of kings.
If you write new quality content and still have the time to go back over old content, by all means, edit the old content to ensure benefits stand out over features.
But write new content first!
This has been my fun affiliate marketing tip of the day.
If this article has helped you, please like and comment below.
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Thanks!
Jeremy
Recent Comments
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Nice Blog! Thanks for sharing and bringing this to our attention. I for one will benefit from this. Keep up the great work!
Thanks for this, everytime I read about ways to improve things I want to run back and edit all my posts! I'll resist until I have new content!
Great post Jeremy! So true and I was just thinking yesterday that I need to go back and do some editing
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It gets back to that old saying about walking a mile in the other man's shoes. How do we see the world from the perspective of the customer when we are dealing with OUR website? I guess, one way is to log in as IF you WERE a customer and take a look at it as if it were the 1st time you saw it and honestly describe your EMOTIONS and how you FEEL and how you react. Sometimes we get so close to what we do we fail to pull back and see what is so obvious to others. Jeremy's point is, I think, that we have to remember the customer and to meet a need they have; not just write about something we know about.
Such an important point Bob, we can become so familiar with our business we forget that others are possibly approaching it from a different perspective. I really like that you mention feelings and emotions for these are the drivers of our decision making. :)
I figure at least some of us get caught up in the mechanics. I know I am thinking about the SEO stuff I need to do after I publish; add the key word tags, and add the title to the article. And forget about it if we have been having technical problems with our website! We can lose track of what our website is supposed to be about in the 1st place.
Got you!