The Use of Color in Your Website (and other Marketing/Branding materials)
Believe it or not, the colors you choose for your website (and other marketing materials) can have an impact on your customers' experiences and perhaps even influence on whether they make a purchase or not. Statistics show that over 80% of consumers cite color as a reason for their purchase of a particular product! For example, did you know that red elicits hunger? Think of how many restaurants have red in their logo or even "red" in their name...McDonalds, Wendy's, Pizza Hut, Red Robin, Red Lobster, Chipotle, Bob Evans, Chilis, and basically every pizza joint on the planet. The list goes on and on!
And there are even colors that men and women subconsciously prefer or detest. So if you are running a site geared toward women, you'd best avoid gray as that's one of the colors that women subconsciously dislike. Same goes for purple for men. Both sexes overwhelmingly love blue however!
Here are two great webpages/graphics to give a quick rundown of what colors produce what emotions and where and how to use each. Shoot me a message with any questions...