What is the Brand 24 About

byJeffBrown4

983 followers

3 weeks ago

Hello WA Family,

I am going to share with you about Brand24 in this post, so if you are ready let us begin learning what this is all about.

About Brand24

Brand24 is a social media monitoring tool that helps businesses track what people are saying about them online. It can be used to monitor mentions of your brand, products, competitors, and industry trends.

Brand24 collects data from a variety of sources, including social media, news websites, blogs, forums, and reviews. It then analyzes this data to provide you with insights into how people are perceiving your brand.

Here are some of the key features of Brand24

• Brand24 tracks mentions of your brand in real-time, so you can always stay up-to-date on what people are saying.
• Brand24 can analyze the sentiment of online mentions, so you can see whether people are saying positive, negative, or neutral things about your brand.
• Brand24 provides you with a variety of reports and analytics that can help you understand your online reputation and track the progress of your marketing campaigns.
• Brand24 can help you track your competitors' online activity and see how they are being perceived by customers.

Brand24 is a valuable tool for businesses of all sizes that want to improve their online reputation and marketing efforts. If you're interested in learning more, you can check out their website at https://brand24.com/.

Brand24 Step-by-Step Guide

Brand24 allows you to monitor online conversations about your brand, competitors, and industry.

Here's how to get started

1. Sign Up for a Free Trial (Optional):

Brand24 offers a free trial that gives you full access to their features for a limited time. This allows you to test the platform before committing to a paid plan.

Head over to their website at https://brand24.com/ if you are interested in learning more.

Create Your First Project

Once logged in, you'll be prompted to create your first project.

• Start by adding keywords you want to track. This could include your brand name, product name, relevant hashtags, competitor names, or industry terms.
• Brand24 allows you to monitor a set number of keywords depending on your chosen plan.
• By default, Brand24 gathers data from a wide range of online sources like social media, news websites, blogs, and forums.
• If you only want to track mentions in specific languages, you can choose them here.

Set Up Notifications (Optional)

Brand24 allows you to receive alerts for specific mentions. You can choose to be notified by email in real-time, at specific intervals, or for mentions with a particular sentiment (positive, negative, neutral).

Explore the Dashboard

Once your project is set up, Brand24 will start collecting data. The dashboard displays key metrics like the overall sentiment of mentions, the reach of your brand online, and the most influential users talking about you.

5. Analyze Mentions:

Brand24 categorizes mentions by sentiment, source, and location. You can drill down into specific mentions to see the actual conversation happening online. This helps you understand how people perceive your brand and identify areas for improvement.

Leverage Reporting Tools

Brand24 offers various reporting tools to analyze your online presence over time. Generate reports to track trends, measure the impact of marketing campaigns, and identify potential brand crises.

Helpful Tips

• Brand24 allows you to use Boolean operators (AND, OR, NOT) to create more complex keyword searches and refine your monitoring.
• Brand24 integrates with various marketing tools, allowing you to seamlessly connect your social listening data with other platforms.
• As you get comfortable with Brand24, explore its advanced features like influencer identification, social media engagement tools, and competitor analysis.

By following these steps, you'll be up and running with Brand24 and gain valuable insights into your online reputation and brand presence.

Brand24 Pricing Plans

Brand24 offers four pricing plans, each catering to different requirements. They all include a free 14-day trial, so you can test the platform before committing.

Here's a quick comparison

Individual $99/month

• It allows tracking of up to 5 keywords, monitors 25,000 mentions monthly, and includes basic features like sentiment analysis, reach tracking, and reporting.

Team $179/month

It allows tracking of up to 12 keywords, monitors 100,000 mentions monthly, and adds features like unlimited users, real-time updates, and influencer identification.

Pro $299/month

It allows tracking of up to 25 keywords, monitors 500,000 mentions monthly, and offers advanced features like project sharing, storm alerts for potential crises, and AI-powered reports.

Enterprise Custom Pricing

It offers extensive customization options, including a higher keyword limit, increased monitoring volume, and dedicated account management. You'll need to contact Brand24 for a custom quote.

Choosing the Right Plan

Here are some factors to consider when choosing a Brand24 plan

• The Number of keywords you need to track depends on the complexity of your monitoring needs.
• Estimate the number of online conversations happening around your brand each month.
• If you need to share access with multiple team members, choose a plan that allows unlimited users.
• Consider the features most important to you. Advanced features like influencer identification and AI reports come with higher-tier plans.

Helpful Tips

• Take advantage of the 14-day free trial to explore Brand24's features and see if it meets your needs.
• As your brand grows and your monitoring needs evolve, you can easily upgrade to a higher plan with more features.
• If you need help choosing a plan or have questions about enterprise options, contact Brand24's sales team for personalized assistance.

By considering these factors and exploring the free trial, you can make an informed decision about the best Brand24 plan for your business.

Brand24 Pros and Cons

Pros

• Brand24 offers valuable insights into your online reputation and brand presence. It helps you understand how people perceive your brand, identify areas for improvement, and track the impact of your marketing campaigns.

• By monitoring online conversations, you can proactively address negative feedback, engage with positive mentions, and participate in relevant industry discussions. This helps you manage your brand reputation more effectively.

• Brand24 allows you to track your competitors' online activity and see how they are perceived by customers.

• Brand24 offers various plans to suit different needs and budgets. You can start with a basic plan and upgrade as your monitoring requirements grow.

Cons

• Brand24's paid plans require a monthly subscription fee. While the plans offer different features, there's a cost involved compared to free social media monitoring tools which may have limitations.

• There's a bit of a learning curve involved in setting up and using Brand24 effectively. While the platform offers tutorials and support, it may take some time to get the most out of its features.

• Depending on your industry and brand reach, Brand24 can generate a large volume of data. You'll need to be able to effectively analyze and prioritize the information that matters most.

Consider the pros and cons carefully, take advantage of the free trial, and weigh the cost against the potential benefits for your business.

Final Thoughts

This is a powerful tool that can be extremely useful, but it does come with an investment. Many of you more likely are not ready for this at this time, but it is something to think about once you become an authority in your niche.

I hope this was helpful,

Jeff