Landing on Your Landing Page.
HAVE YOU CREATED A LANDING PAGE FOR YOUR PROMOTIONAL SITE?
Landing pages are beneficial to the success of your website and are used as part of a Sales Funnel. Defined, a Sales Funnel is the purchasing process that web companies lead potential buyers through.
A Landing Page, in regard to online marketing, is a single page of the Sales Funnel that is presented when your visitor clicks from an outside source---perhaps from a search or an ad. Whatever action your viewer takes on the Landing Page will determine your conversion rate!
WHAT ARE THEY LINKED TO?
Landing Pages are most commonly linked to email campaigns. Their purpose is to convert traffic into sales or leads. I, personally, use them for my email campaigns in order to build client leads and get conversions.
In doing this, the customer must first fill out the necessary information and subscribe to your email. When opting in and becoming a subscriber, I offer a free eBook that I have written relating to the niche, with helpful details they will need for their journey into affiliate marketing.
THE CHECKOUT PAGE--- FINAL DESTINATION.
As traffic clicks through my Landing Page, they will be taken to my WA signup page (checkout page), which is where the conversions may or may not occur. The visitor will either become a referral or a lead.
DID YOU KNOW THERE ARE TWO TYPES OF LANDING PAGES?
A Reference Landing Page offers helpful information that your visitor can relate to or has in common with. They can use images or text.
A Transactional Landing Page includes a call-to-action; a form to fill out (for email purposes). Each time someone clicks and submits their information, (name/email), they become a hot lead and your email subscriber.
Why Capture Pages?
Landing Pages are also referred to as Capture Pages or Lead Capture Pages. Your goal for them is to "capture" your visitor's attention and interest them in opting in to your email.
The ultimate goal is to convert the visitor into a customer on these pages.
So, draw people to land on your Landing Pages, and create catchy ones that will be difficult to say no to!
PLEASE LIKE AND SHARE TO SPREAD THE EDUCATION! Thank you!
Erin :)!
Recent Comments
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Hmmm, I've been reading on and off about landing pages, funnels, and blah blah! I have not made any yet. Not sure if I would get it right anyway. Plus I have 2 eNewsletters/eBooks to finish writing up...kinda stuck atm.
Ahhh!!! BREATHE... <
They are great for promotional sites, Genelda, and will be essential when you finish your eNewsletters and eBooks! After your subscribers optin for them, they'll go to your landing page.
Thanks, Erin
Think I finally understand the difference between the landing page(a call to action page eg: leave your E-mail offer an E-book) and the Static page (your home page.)
Thanks, again Sandy
I'm still struggling on which theme is best for blogging and to an monetize. yes I too will be burning the night oil lol
Landing pages are an essential part of any marketing campaign. I like pleasure too :) See typo at the end of your post.
Erin
This just reminded me about a phrase I had always heard.ROME WAS NOT BUILT IN ONE DAY. Just lots to learn.
thank you Doug
The rare beauty of this is that we get to work it at our own pace with no unnecessary pressure, Doug! :)!
ErinErinErin
Very informative just another tool I'll have to learn how to use.It was great that you let us know what is available to use . I'm just trying to make a list of all these I need to learn. So I can work on the things that have a higher priority. But it's great to hear about things like this because I had heard about in conversations. But didn't have the time to research it.
Thank you Doug
Hey, Doug!! In creating a WA promotional site, this is what it all comes down to in getting referrals! You're doing great!
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thank you for this post, I would love to here some more about it - maybe a detailed training how to creat a landing page,and how to direct costumers to one.
You're quite welcome, Nikolina! Labman has posted some good ones above!