Building Meaningful Twitter Relationships With Large Brands

Last Update: February 04, 2015

Hey there,

I am glad you are looking at this today. This is my small way of hopefully helping you towards your goal of building credibility around your online business ventures, via calculated Twitter follows.

Not so long ago I noticed on my Twitter feed large companies in Europe such as the BBC, Sainsbury's etc following random individuals, and I decided to investigate why. I noticed that the large companies engaged tweets that centred around their brand. So I decided to test the theory out, by creating tweets of a similar nature.

I will give you an example using Sainsbury's (J Sainsburys PLC - large supermarket chain in Europe):

  • By sending a tweet to Sainsburys asking for the nearest supermarket in relation to where I live that sold cinnamon buns, I received a response from a team member that deals with the brands marketing within 5 minutes.
  • I then tweeted the individual explaining I had a business question to ask, but needed them to follow me in order to keep the matter private.
  • Once they followed I asked the question, which they answered.

Now this process works 60-70% of the time. When it doesn't you are often given a generic email to contact with your question.

The most important thing to remember is that behind the brands Twitter handle/account is a regular person like you and me. Make friends with the individual or team members, and they will often help you. By help you, I mean retweet your relevant messages to their 100's of thousands maybe even millions. To make this happen you must send a tweet that is relevant to the brand which includes them in the message eg "I can help you lose weight. Pick up Lucy's fat loss pills at your nearest @Sainsburys for only $3 today." Including the brand within your tweet alerts them of your message, and they will likely extend your message to the right audience, their followers.

Having large brands follow you creates credibility to consumers of your products/ services. bear in mind, brands will not help you if you are in direct competition, so choose them carefully. Think about how what both you and the brand do are complimentary to each other, and you are on to a winner.

I hope this proves to be as useful to you as it has been to me. Please like this blog, and share it, so that it can be of use to the WA community. If you have any feedback, I would appreciate it, as I am still learning about how to truly use Twitter, and I am sure this insight will help many within the WA community and beyond.

Lots of love and success.

Alexander

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Christabelle Premium
What a great idea! Thank you for sharing this! :)
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growthcoach Premium
Glad you liked it. If I can help you with anything Twitter related, let me know. Happy to help : )
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Christabelle Premium
I will after I get some things accomplished! :) Thank you! :)
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DaveSum Premium
Brilliant! I'll check into this in the future.
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growthcoach Premium
Glad you enjoyed it : )
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DaisyB Premium
Ever clever! Now that is a really helpful understanding of how to make Twitter work.
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growthcoach Premium
Thank you. If I can provide additional help with the process let me know : )
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boom1234 Premium
Good Stuff man. Thanks sharing this!
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growthcoach Premium
Thank you. I hope you find this useful. Happy and successful new year to you.
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AngelaHall Premium
Interesting thought. I will have to look into it. Thanks :)
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growthcoach Premium
Let me know how you get on. If you ever want to see it done in real time, let me know. Also, if you see ways to improve on this method, I am open to suggestions.
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AngelaHall Premium
absolutely. I just started getting into twitter and am using buffer. Maybe in next couple of days I will try this out.
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