Marketing Tools Rant
Last Update: Aug 22, 2019
This post is a mini-rant, of sorts.
I have been researching many products recently to write reviews. The focus of my research is marketing tools that can help us build our online business.
I recently wrote a post about readability tools. https://my.wealthyaffiliate.com/glenpalo/blog/list-of-readab...
My searches have been both enlightening and depressing.
As a result of my research, I wrote and posted two recent reviews about done-for-you marketing funnel systems. The names are unimportant, but they were not about ClickFunnels.
I start my research using head keywords as opposed to long-tail keywords. I use Keywords Everywhere when I do Google searches because it shows related searches and volume. The Moz Bar Chrome extension shows the page and domain authority for Google results. The following image shows what I mean.
Jaaxy confirms that the head keyword has less than 10 searches a month.I use the Jaaxy keyword tool to find relevant keywords related to planned informational website content. I validate keywords by searching Google as shown above.
I use the Jaaxy keyword tool to find relevant keywords related to planned informational website content. I validate keywords by searching Google, as shown above.
I like to use Jaaxy to find long-tail keywords. Moreover, then research the competition using domain and page authority data to see if I can outrank them to make it on the first page.
In the make money online niche, I see a lot of negative reviews about products (tools and programs).
Now for the mini-rant about tools.
I read many negative reviews as well as positive ones. I also read many comments, positive and negative.
One common theme among the negative reviews and comments is the idea that the tools weren't any useful or lacked value. People also commented on not getting results by using the tools.
Did it ever occur to the reviewers and commenters that the problem is not the tool but the person using the tool?
A construction toolset can build either:(Neither house is a picture of mine in case if you are wondering.)
The results depend on the skill, knowledge, and experience of the builder.
The failure to achieve the desired result is not the fault of the tool kit. However, so many of the negative reviews blame the "tool."
Another aspect of the negativity I saw related to the commenter's perspective. I describe it this way from an old saying.
If the only tool you have is a hammer, you tend to see every problem as a nail.
So finally, I read content and comments criticizing the stores that sold the tools. When I smash my thumb hammering a nail, I don't blame the store for selling me the hammer.
In summary, recent deep-diving research gave me some great ideas to help update some older posts to rank higher.
It was also depressing reading so many unfounded negative reviews. I could not finish reading a few of them. On the bright side, I am targeting those because it won't take much to outrank them.
Onward and upward.