How To Help Customers Make Decisions

Yesterday, I created a blog post titled, "Decision Making - Just Decide Already."

https://my.wealthyaffiliate.co...

Thank you to everyone who read it.

Continuing along the idea of decision making, the post today is about helping your readers or customers make decisions.

Parents or people providing child care may relate to this story about giving choices to children at meal time.

Years ago, we had a discussion, actually several discussions, as to whether children should be given choices as to what to eat.

I am a firm believer that a family is not a democracy particularly when it comes to food choices at meal time. Nor is the kitchen a restaurant where kids get to place orders for their food. Children should learn to eat the food that is prepared for them. It saves everyone time and frustration by avoiding the 21 questions as to what's available and how long it will take or how willing the "cook" is to make something.

The same thing applies in marketing to a degree.

The famous jam study done by a grocery store years and years ago shows that giving too many choices to customers does not help your bottom line.

The study shows that excessive information increases indecision. And reduces conversion rates.

Another example is the use of free give-aways (ebooks, reports, etc) in exchange for email addresses and names for subscriber lists.

Asking for too much information can be detrimental. But, as the example below shows, it is a way to have potential customers self-qualify themselves as potential purchasers.

To answer the question, yes, they expect me to make a decision by self-qualifying myself.

This company wants fewer subscribers. But more subscribers willing to become purchasers. In other words, make crazy high conversion rates.

I disqualified myself by not providing the requested information.

They are choosing quality over quantity.

Just saying.

Glen