INSIGHTS•2 MIN READ
Don't Forget To Do This If You Change The Theme!
fishingdeals
Published on March 23, 2013
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
This is the answer to my own problem from my last blog post about why I couldn't understand that my professional looking site had dropped to page 57,400 in Google.
Now it's back on Page 1 and this how?
I have always used professional themes for this website, the theme that I did have was Headway and as much as I like this Theme it had to go.
The reason is that you can not update this theme very easily because each version is a completely different theme and I was running the older version and not the latest one.
The new Theme is WP DaVinci which is also a good theme to use.
But here's where the problem arose, Headway has it's own built in SEO Plugin which doesn't require you to have any other plugin installed but the DaVinci Theme doesn't.
So over the period of me changing to a different Theme I never gave the SEO side of things a thought and couldn't understand whay my rankings were disappearing into Google's abyss.
While I was at the time updating a couple of my other plugins I had that "Ahhh" moment and thought blast, now I know what the problem is.
Installed my favourite SEO plugin, "Platinum SEO Pack" and then went about making sure all the SEO for the site was filled in plus working through every Post and Page to update all the content.
While I don't mess around too much with the SEO side of a website, the basics is the most important bit.
If you do change your Theme do make sure you check that you have all the required plugins installed and not leave any off otherwise these errors can cause you problems.
Lesson learned!
Now it's back on Page 1 and this how?
I have always used professional themes for this website, the theme that I did have was Headway and as much as I like this Theme it had to go.
The reason is that you can not update this theme very easily because each version is a completely different theme and I was running the older version and not the latest one.
The new Theme is WP DaVinci which is also a good theme to use.
But here's where the problem arose, Headway has it's own built in SEO Plugin which doesn't require you to have any other plugin installed but the DaVinci Theme doesn't.
So over the period of me changing to a different Theme I never gave the SEO side of things a thought and couldn't understand whay my rankings were disappearing into Google's abyss.
While I was at the time updating a couple of my other plugins I had that "Ahhh" moment and thought blast, now I know what the problem is.
Installed my favourite SEO plugin, "Platinum SEO Pack" and then went about making sure all the SEO for the site was filled in plus working through every Post and Page to update all the content.
While I don't mess around too much with the SEO side of a website, the basics is the most important bit.
If you do change your Theme do make sure you check that you have all the required plugins installed and not leave any off otherwise these errors can cause you problems.
Lesson learned!
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