Why Blogging Isn't Working For You: 3 Pitfalls To Avoid On Your Journey
Many people are looking for ways to grow their business by blogging. However, many of these blogs are not generating the revenue they were expecting. This is because there are three common pitfalls that bloggers often fall into their journey - and this article will show you how to avoid them!
The first pitfall is thinking your blog needs to be about everything under the sun. You should instead focus on a specific niche or industry in order to have more meaningful content that speaks directly to your audience's needs.
The second pitfall is relying too much on social media shares, likes, and comments for success. Social media can help spread your message but it doesn't generate any income unless you sell something through Facebook ads or Twitter ads/promotions
The third pitfall is that if your content doesn't provide any actionable steps for the reader - most readers will skim right past your post without taking anything away from it. You focus solely on what's in it for them (their needs) instead of focusing on the benefits that they'll get from following through with your recommendations.
It's time to get real. If you're struggling to see the amazing impact that blogging can have on your business, then it might be because of some things that you're doing wrong. The blogging world is a vast and expansive one. It's hard to know where to start, what to do, or how to stay motivated. With so much information out there it's easy for bloggers - even the most passionate ones - to feel overwhelmed and give up before they've achieved their goals.
You're a blogger, and you're not seeing the results that you want. This may be because of these additional pitfalls: You have stopped blogging altogether, or you don't often post enough to keep your blog fresh in people's minds, or your posts are too generic.
It's not always easy to stay motivated when blogging, especially when you're trying to grow your site and viewership. There are so many other things you could be doing with your time! But if you want a blog that is truly successful, it will require hard work and dedication.
Blogging is a great way to get your message out into the world. It's also an excellent way for you to build credibility and authority in your niche. However, blogging isn't guaranteed to work for everyone. Blogging is an important part of online marketing.
It provides a space for you to share your ideas and connect with like-minded people around the world. But if blogging isn't working for you, it's time to take a step back and get some clarity on what blog post topics are most successful in converting readers into customers.
How often do you find yourself reading an article and thinking, "This is great information, but I'm not sure how I can implement it?" Have you ever felt like your blog posts were just a bunch of words with no real value? You're not alone. A lot of bloggers make these mistakes on their journey to blogging success.
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Hi Eugene,
This post of yours was worth its weight in gold. Metaphorically speaking. You addressed issues that most of us need to correct in order to achieve the success we seek.
There were many points that resonated with me. This one to me was the Key To The Kingdom:
"You focus solely on what's in it for them (their needs) instead of focusing on the benefits that they'll get from following through with your recommendations."
Voila! In order to know what their needs are we must do the research to figure that out precisely. It is an area of pain for them. Once that area is elevated followed by showing them the path to soothe and eliminate that pain, the higher the probability is they will listen to our advice and take the actions we recommend.
When I read others' blogs, I see a great deal of fluff. I click out of those. Occasionally I'll come across a post that speaks to me personally. They seem to know what's hurting me. So I read more. When I see their solution, I evaluate that thoroughly.
This doesn't mean I will take their advice. But I will bookmark their page if I need to return to reconsider their solution later. I've bookmarked this blog for easy future access!
Does any of this make sense Eugene?
Thanks if you are able to respond.
Cheers.
Edwin
Edwin, I have somehow "preached" the same issue which is that we need to stop selling features and do sell the benefits. People want to know what would be the reward if they follow our recommendations.
We are dealing with people that spend all day on the internet searching for solutions, they don't need to hear fluff from us, they need solutions. But again when they find the solution, they also need to know if they follow the recommendation, will they get a benefit. That's how we will build an audience, we need to sell the benefits.
We have to take them by the hand and lead them thru the recommendation, so they can trust us. But I see marketers that are still doing the same thing, instead of showing the benefits, they keep trying to sell the features.