The Role Of Imagination In Your Business - The Alchemy Of Success

Napoleon Hill deemed imagination as being the workshop of the mind! In Chapter 6, Imagination is the 5th step to riches. The previous 4 being Desire, Faith, Autosuggestion and Specialized Knowledge.

We're well on the way to dissecting this whole book. Think and Grow Rich is designed to help us change our habits crucial to build a successful affiliate marketing business. The chapter on Autosuggestion tasked us to read it over and over again. Within it we were taught how to use a very focused form of affirmation to help us reprogram our minds for success.

Key Result Of Imagination

The second paragraph in this chapter sums it all up: "It has been said that man can create anything which he can imagine"

Before you can achieve something, you got to conceive it first. Think of something as simple as a pencil. Or as complex as the smart phone in your pocket.

Neither of these materialized out of thin air. At some point in time, ONE person had to think that these could be made. A simple product may have needed just a few people to bring to reality. But a complex product would have needed an army of people, each with specialized knowledge to transform that original idea that was imagined into a physical product we can see, touch and use.

Two Types Of Imagination

Did you know that there are two types of imagination? Synthetic Imagination and Creative Imagination. Let's explore what Napoleon Hill said about these two forms:

• Synthetic Imagination arranges old concepts, ideas and plans into new combinations. This achieve's nothing new. It only improves the status quo.
• Creative Imagination as the term implies creates something new that did not exist before. It takes genius, "infinite intelligence" and communicating with the subconscious minds of others.

The type of imagination we use to make money is synthetic imagination. It is creative imagination that is the realm of artists, song writers and fiction authors. However, I was bowled over about the story of how Coca Cola became the icon it is today was through an idea born of creative imagination.

Ideas alone do not create wealth. Ideas require definite purpose and definite plans to convert to wealth.

The Importance Of A Heading

When I read the story about how a book that was not selling was transformed into a best-seller by the author just changing the title! The contents were already good and did not need changing. This is an example of using creative imagination.

Doesn't that sound familiar? When we write content, we do ourselves an injustice if we do not use a title that compels a visitor to our website to read what we wrote. We must learn how to be creative when we concoct titles, or put another way, keywords, for our article. Instead of thinking what Google will like to rank us, we should be thinking what title another person needs to see in order to continue reading our article.

In affiliate marketing we should use both forms of imagination for maximum results.

The Powerful Combination For Success

Napoleon Hill makes another critical point that can be helpful to our business. A creator of ideas won't make money alone. But when the creator of an idea combines forces with a seller of ideas, fortunes can be made.

Consider the creator of an idea as the person who uses creative imagination. And the seller of ideas uses synthetic imagination.

That is a powerful combination indeed. Virtually all our successful companies have both kinds of people. And that starts from the top.

Favorable Breaks

Many of us go looking to find a favorable break to turn our businesses around. It is hard for any one individual to possess both kinds of imagination. If you do, you're extremely fortunate.

What do you do if you are only good at one form of imagination? Seek out someone else who can compliment you to team up with.

That is how brainstorming sessions can break deadlocks. And solve problems. A favorable break occurs when creative imagination meets synthetic imagination.

Chapter 6 is filled with examples of the meeting of the two forms of imagination.

Can You Relate?

Can you share examples in your life when the two forms of imagination came together to achieve success for you?

Alternately, if success has alluded you, can you think if the reason could be that one form of imagination is missing? Please share your thoughts on this in the discussion area below.

If you can relate your example to affiliate marketing, or any other business situation, that would be very helpful indeed.

My Example

In a prior chapter I had mentioned how my career in cockpit displays blossomed to my delight. One of the reasons that occurred was I, an engineer, had teamed up with a marketing professional in the company I worked for.

Together we were able to accomplish a great deal that independently we would have accomplished nothing. When we visited companies within the US and Europe, both of us traveled together as a team. We won many contracts I am delighted to say.

Closing Thoughts

Never cease to dream. Be creative. Then provide a fertile ground for your idea to take roots and grow.

I wish you much success in your affiliate marketing journey.

Edwin