Adwords Express to Adwords
I started trying out Adwords Express for one of my commercial websites and it did ok but thought I could boost it a little better! So I decided on Adwords.
The difference between Adwords Express to Adwords is that with Adwords Express it is an automatic set-up to keywords, relative to your niche, which you cannot change or choose yourself!
Adwords allows you to choose your own keywords and own bid on each keyword for your campaign!
Since I switched from Adwords Express to Adwords, the results have been much better, and I am spending the same amount!
Pleased with my switch!