One Thing I'll Never Outsource

Last Update: November 09, 2017

If you know me, you’ll be aware that I’ve got a pretty large team of freelancers under me, and that I tend to outsource a lot of things to them.

Over the years, I built up this team and gradually outsourced more and more, and found ways to systematize outsourcing. It’s not easy to just find a freelancer and give them tasks and hope for the best, so it took me a long time to learn the right way to do it.

Being able to pay for other people’s work is vital to scaling. Instead of 1 person working 40 hours on your business (you), you can have 10 people working 40 hours, which is 400 hours per week on your biz.

Of course, you can’t just do this right away, you have to build up to it by learning first and then as you earn, you delegate.

I just wanted to illustrate the point of how much I outsource and how much can be outsourced.

But the point of this post is actually to talk about one thing I’d never outsource..

Focus.

It might sound pretty obvious, but focus is what drives your business forward, and I’ve never found a way of effectively pawning it off to somebody else.

To some degree you may be able to incentivize your main staff to focus for you, but you’ll always get better results if you’re still the driving force in your business.

Now, focus doesn’t mean “Just work on one website” and it doesn’t mean “Do the same thing over and over again”.

It means to make your online business a large part of what you do. Whether you’re a beginner who is just learning how to write content and rank it, or you’re someone like me with a number of sites and dozens of people on the payroll.

Focus means waking up and thinking about your business, it means spending a few hours every day working (even if that work is different), and it means building traction.

Whenever I’ve started a side-project and not given it my true attention, it’s failed pretty miserably.

However, when you take the time to push something forward all the time, and devote some mental attention to it, you do see things starting to fall together.

I also wanted to address the “Work on one site at a time” myth.

For most people, focusing on just one site may well be the best course of action, but when I first started, I had three sites.

Was I focused on each site fully? No, probably not.

But I was still focused fully on growing my business and for me that meant working on three sites at once, because I wanted to see one of them get traction.

I would sit down every day and write 1 article for each site, then go do some other stuff for each site. Even though my time was split, I still spent 4-5 hours per day working, so my focus carried over to three sites.

Again, I’m not saying you should only work on 1 site or you should definitely work on multiple, but what you absolutely need to do is take this seriously and focus on making it happen.

When you devote your energy to something, that energy eventually aligns with your goals. Einstein said it himself, it’s just physics.

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BobbyO Premium
Dom, excellent blogs! Its nice to hear from your successful viewpoint versus theoretical thoughts and ideas!
Bobby O.
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viyee Premium
Thanks Dom. Excellent post.
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rileyroman Premium
Love, Love it
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NWTDennis Premium
Well it might be physics, but it also is fundamental enterprise management. It's very risky to delegate the management of your business. It's up to you to assure that your business is strategically aligned to best achieve the outcomes you want.

In my mind what you call focus is what I call strategic management, and I agree this should not be delegated. The incredible growth of your company indicates you are one heck of a manager.
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mickeyb123 Premium
Just about everything that needs to be done can be done by yourself or by someone else.

I know because I freelance for many people through article brokers and a few one on one with marketers who use me all of the time.

The focus part is the part that determines what direction the project should take and, precisely when and how.

I used to manage quite a few sites at one time - this was in the days of HTML and uploading to servers that actually were in my other room!

I decided that my FOCUS was more in the direction of specialization and attending to one thing at a time....
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MiaLambert Premium
Thanks for this post. I agree with you 100%.

I recently resigned my old job, because my boss, the owner of the business, didn't seem to care so much about her business, but she expected everyone else to break their backs.

I'm in the middle of the process of starting my own business. It'll be one-man-show for now. Let's see how it goes.
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DomW Premium
Good luck!
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shazzaWA Premium
Good stuff Dom!
I am more of a one site gal. I did try to do a 2nd site to get it humming along in the background however the focus was taken off my main site. If I had more time it may be different but for now it is just the one site for me - and I find if I put my energy there, I get rewarded.
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DomW Premium
Yep it's not about how many sites you have but how you focus.
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BBirol Premium
Dom, great post, thanks for sharing!
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Calmkoala Premium
Hi Dom, I started this with offline businesses and am working on applying it online now. I totally understand and agree with your concept of 'focus multi-tasking', it takes a while to get the rhythm of spinning all the plates! It took dropping a few before I got it all working in sync, Sue :)
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DomW Premium
Yeah that's a great advantage, because too many of us don't think about our online businesses in serious terms, so you should be able to think about it well, with your offline experience.
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DoubleTap Premium
Hey there Dom, I so appreciate all the common sense wisdom and knowledge you're sharing with us.

Totally understand your point of Focus!
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DEversley Premium
Great post. Lots of food for thought.
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Dmorrow Premium
So true in virtually every arena of life. Yes, I too agree with Einstein.
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JohnnyMark1 Premium
Insight like this Dom is invaluable. Thanks for taking the time to share your thoughts.
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JamesJB Premium
That's a very interesting post...thanks, Dom.
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littlemama Premium
I totally agree with Einstein!! ;)

Focusing your energy on things you want to grow, works like a charm.

I see this true to be so many times. I need to find that exact frequency where I want to be though, but I'm very close!
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DomW Premium
Yeah I can safely say that Einstein got it right based on my own experiences
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Cinderella5 Premium
I have 3 Websites, One I can say I have worked hard I have produced 36 posts in 3 months moving to having 40 posts and the other one is coming up well but I am struggling with the 3rd...Time seems to Just fly by fast..

Having a home to run as well, but I am confident even that one will improve..Thanks for this article.
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DomW Premium
As long as you're focusing on your business as much as you can, the number of sites you have is arbitrary, so just work on 2 if you can only manage 2.
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MKearns Premium
Leveraging effort is a great tactic Dom!
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LH-CLUB Premium
Great article and a lot of sense
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RodClark Premium
Thanks Dom

I am definitely in the newbie category and appreciate the wisdom of your experience.

Cheers
Rod
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