What is Google Lens?

Last Update: December 27, 2020

So, have you heard of Google Lens and why is it important? It is actually a Google app that you can get for free from the Play Store, and it can be used for a Google Search without typing or speech.

Once installed on your phone, you simply open it up and it looks similar to when you use your camera. There is a viewfinder in the centre of the screen that you focus on any object, and then tap the shutter button to search.

It then brings up search results relating to that object, that you just click on to head for that particular website. Say, for example, you spotted a plant and wanted to know what it was. Just use Google Lens, snap a picture of it and you will see results that match that image.

Why not give it a try? It's pretty cool to play around with actually!

How to Get Ranked for Google Lens?

Having established what it is, why is it important? Well, Visual Search is going to be important for ranking in the future. Google Lens has already been used one billion times! People, particularly younger consumers, want to find something quickly and easily using a visual search.

So, how can you get your post to appear as a result of a Google Lens search? It's not that easy, unfortunately. It's not just down to having lots of great images. Content is still king!

The average length of a post that features in a Google Lens result is 1631 words. You still need to show Google that you are an authority in your niche subject.

Create Stand-Out Images

What can we take away from this? Make sure that your posts are informative, of a good length to cover every aspect of your topic, and add some great images. I suspect that the average free, stock photo is not going to make the grade.

If you don't use your own photos or don't have the budget to purchase the better quality ones, then I suggest you get creative using the likes of Canva, to make sure your images stand out from the crowd.

(Disclaimer: I have condensed the information in this post from Brian Dean's new guide to SEO for 2021, to ensure you get the necessary information about future trends).

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Warly10 Premium
Thanks Diane. As usual straight to the point.

That's something new for me, so thanks for sharing. I'm gonna have to give it a try lol.

I always use Canva for my feature images, and I noticed the rank even better than my articles. So, it's good to mention that.

And by the way, I also watch Brian Dean YouTube Tutorials. I learned a lot from him.

DaveBuckley Premium
Google Lens is a free to download app with multiple uses. I use it for immediate translation from French to English and have found it to be extremely useful. You can use it for shopping, by taking a picture it will give you access to a whole range of clothes, handbags or whatever you need. There are good videos on YouTube too.
JeffreyBrown Premium
Very interesting, indeed, Diane! Useful, sure, but then the younger generation keeps getting lazier and more dependent upon devices--danger, in my opinion, because they will be totally ignorant if devices fail and they have to use good old common sense!

I see this in my kids' "school work"--Siri, what is this or that? They cannot think for themselves.

Manu27 Premium
yes you are right, Now young generation depend on devices.
JeffreyBrown Premium
Thanks, Manu! These gadgets can be great for sure, but only if, first, we have our own intelligence and ingenuity!

Manu27 Premium
yes its made for our life easier not fully depend on them
JeffreyBrown Premium
I completely agree, Manu!
ERichardson1 Premium
Good morning my dear friend, very interesting blog indeed. I have always been a big fan of using images throughout my articles. I find that it brings the attention from your readers that is needed, it goes back to that old saying, a pictures is worth a thousand words. May you have a wonderful and blessed New week in all that you do.
davebux Premium Plus
I don't believe it. I've just downloaded the app (30 seconds) and took a snap of my office clock. Instantly it told me the make of the clock, Seiko, and the model number and name. I checked on the box, which was in a cupboard, and it is spot on.
Unbelievable. Thanks for telling me about it Diane.
DianeScorpio Premium
I know, it's quite addictive! I have been snapping pics all around my office.