What is Google Lens?
So, have you heard of Google Lens and why is it important? It is actually a Google app that you can get for free from the Play Store, and it can be used for a Google Search without typing or speech.
Once installed on your phone, you simply open it up and it looks similar to when you use your camera. There is a viewfinder in the centre of the screen that you focus on any object, and then tap the shutter button to search.
It then brings up search results relating to that object, that you just click on to head for that particular website. Say, for example, you spotted a plant and wanted to know what it was. Just use Google Lens, snap a picture of it and you will see results that match that image.
Why not give it a try? It's pretty cool to play around with actually!
How to Get Ranked for Google Lens?
Having established what it is, why is it important? Well, Visual Search is going to be important for ranking in the future. Google Lens has already been used one billion times! People, particularly younger consumers, want to find something quickly and easily using a visual search.
So, how can you get your post to appear as a result of a Google Lens search? It's not that easy, unfortunately. It's not just down to having lots of great images. Content is still king!
The average length of a post that features in a Google Lens result is 1631 words. You still need to show Google that you are an authority in your niche subject.
Create Stand-Out Images
What can we take away from this? Make sure that your posts are informative, of a good length to cover every aspect of your topic, and add some great images. I suspect that the average free, stock photo is not going to make the grade.
If you don't use your own photos or don't have the budget to purchase the better quality ones, then I suggest you get creative using the likes of Canva, to make sure your images stand out from the crowd.
(Disclaimer: I have condensed the information in this post from Brian Dean's new guide to SEO for 2021, to ensure you get the necessary information about future trends).